In 1555, Pien Tze Huang, the prescription of the Ming Dynasty court, came out, and no one expected that Pien Tze Huang not only became a well-known Chinese time-honored brand and national intangible cultural heritage, but also radiated new vitality and vitality in the 80s of the last century, and derived a cosmetics brand. And at a time when domestic beauty has become a new trend, Pien Tze Huang cosmetics has launched a new development strategy of "Oriental New National Cosmetics" with more and more powerful assets.
Unlike many emerging domestic cosmetics, as a classic domestic product that has accompanied several generations of Chinese people, the history of Pien Tze Huang cosmetics can be traced back to the 80s of the last century. In 1980, she made what seemed innovative and visionary at the time, applying Chinese herbal ingredients to cosmetics and selling them to Southeast Asia, South Korea, Japan, Hong Kong, Macao and Taiwan. The small porcelain bottle queen brand Pien Tze Huang pearl paste has even become a domestic product that has been deeply imprinted in the memory of several generations and is well-known in the cosmetics industry.
In the following 40 years of development, Pien Tze Huang Cosmetics has cooperated with well-known universities, scientific research institutions, authoritative hospitals, testing institutions, efficacy evaluation institutions, etc., and is committed to the research of Chinese herbal skin care and beauty, combining modern technology with traditional Chinese traditional herbal culture. Today's Pien Tze Huang cosmetics, as a new national makeup in the East, have formed two major brands - "Pien Tze Huang" brand and "Queen" brand.
Among them, the brand positioning of "Pien Tze Huang" is a scientific and technological national makeup, giving full play to the advantages of scientific research in the field of herbs, and empowering the new value of Chinese ingredients with modern technology; With a new positioning of "science and technology national makeup", it has become a precision skin care brand specializing in Chinese ingredients.
The "Queen" brand is positioned as a classic national makeup, based on the oriental cultural heritage contained in the Queen of Pien Tze Huang, and outputs a valuable brand image to further strengthen consumers' brand mentality of "mid-to-high-end anti-aging". On the basis of selecting the rare and precious materials of the Oriental Quintessence, it has multiplied the wisdom of modern cutting-edge technology to empower the new Oriental women, providing more high-end skin care options for Oriental women.
In 2023, in response to the needs of people of different ages and skin, the two major brands of Pien Tze Huang Cosmetics will launch new and upgraded core products on the basis of the original. Pien Tze Huang brand has launched a new Snow Muscle series, Ningshi series, pearl series, Ganoderma lucidum series, as well as a new backyard care series. The Queen brand has also launched new products such as Queen Ginseng Cream and Queen Classic Gift Box, forming a new pearl paste family series of products.
In addition to innovation at the product level, in terms of brand marketing, Pien Tze Huang cosmetics have always been very popular. In 2023, Pien Tze Huang Cosmetics will not only officially announce Zhang Jingchu as the spokesperson of the Queen brand, but also invite Huang Yi to serve as the promotion ambassador of Queen Ginseng Cream and the star promoter of Chinese ingredients of Pien Tze Huang Cosmetics, cooperate with Mango TV variety show "Weekend Film Conference", and at the "Bairun Beauty God Festival" event of the annual brand festival, it also joined hands with New Weekly to release the short film "The Answer to Oriental Beauty".
Looking back on 2023, in terms of innovative marketing, Pien Tze Huang Cosmetics has been strengthening accurate communication and interaction with consumers. From the "Bairun Beauty God Festival" activity, to joining hands with Huang Yi to enter the Shanghai R&D Center of Pien Tze Huang Cosmetics, a unique journey of tracing the origin of national cosmetics culture has begun; Walk into the hard-core R&D base of Chinese cosmetics, gain an in-depth understanding of the power of Chinese ingredients, and visit the production base at zero distance, so that more people can understand the cultural charm and strength of national cosmetics; From the offline ladder media, community advertising, KOL store visits and other advertisements at the marketing nodes throughout the year, to Chinese New Year's Eve, Pian Tze Yi Cosmetics joined hands with Southeast Satellite TV & Straits Satellite TV to launch the column "Thinking and Enjoying 2024" to convey "her thoughts and enjoyment"; Joined hands with China's official news agency, Xinhua News Agency, Xinhua News Agency's Oriental New National Makeup Series "New Year's Eve Ni Color Show", appeared in Changsha, Fuzhou, Nanchang, etc.; Xinhua screen media, three cities and five screens, the core area of key cities in China, shined online, and launched a series of activities such as New Year's Eve and New Year's Eve Shine New Year's Skin. Today's Pien Tze Huang cosmetics not only achieve the "light of domestic products" in terms of quality, but also deserve the "new national makeup of the Orient" in terms of brand effect.