Press:
What is the reputation of the 23 best-selling domestic lotions on the market?
Water, milk, essence, cream, in a set of classic skin care processes, lotion as a base skin care product almost everyone has a bottle, there are many brands, and the reputation is uneven. In the past, international brands occupied a major share, but in recent years, new domestic brands have joined the track, and domestic cosmetics have struggled to catch up, and have achieved initial results.
According to iResearch's "2022 China Beauty and Skin Care Industry Investment Research Report", compared with international brands that have layouts in various price segments, local brands are more distributed in the low-end market, with consumption upgrading and years of market education, the mid-to-high-end market of facial skin care will have more potential in the future, so some old local brands have begun to dig into the mid-to-high-end market by establishing new brands, and cutting-edge local brands have entered the market through the concept of "replacement" of international brands.
Consumer Reports" collected and analyzed the 120,000+ e-commerce review data of 23 hot-selling domestic lotions on Tmall and Jingdong's official channels
Rate the brand
Nature Hall, Proya, Pechoin, Herborist, HBN, Winona, Dr. Aier, HFP, Mirepair, Guyu, Runbaiyan, Nature's Name, Bio-Meso, Rare Matter Collection, Jichu, Yuze, Epeilan, Ximuyuan, Zhiben, Lifetime Research, 934, Shangshui and Muscle, Kefumei.
Evaluation dimensions
Moisturizing, absorption, skin feel, smell, mildness, packaging design.
Word-of-mouth results are seen in advance
1.Nature's Hall, Medrepair, Nature's Name and other moisturizing effects are better, and the primary, upper water and muscle moisturizing scores are lower;
2.It can be re-beautified, water and skin odor "up" and "unpleasant", Herborist, Guyu, and Proya feel better;
3.After a lifetime of research, the mildness of the dilute set is poor, and many users have commented that "it stings after use" and "it is easy to be allergic".
Hydrating and moisturizing effect:
Nature Hall, Medrepair, Nature's Name, etc. are better
And the primary, water and muscle moisturizing scores are lower
As the first step of skin care - water, it has many names, such as lotion, toner, lotion, softener, etc., but the function is to hydrate and moisturize, and at the same time lay the foundation for the subsequent skin care steps, so that lotions and creams can lock in more moisture.
The main ingredients are also very similar, most of the most of a bottle of lotion is water, but it is different from the pure water we drink, some makeup will contain glycerin, butylene glycol, propylene glycol and other moisturizing ingredients, and some products will add functional ingredients such as lactic acid, fruit acid, alcohol, niacinamide, etc., which can help control oil, soften keratin, tighten pores, moisturize the skin, etc.
In this e-commerce review, for the most important "moisturizing and moisturizing" of this type of product, many products such as Naturetang, Pechoin, Medrepair, Nature's Name, and Rare Matter Collection have a high praise rate, and the word-of-mouth scores of Chu, Shangshui and Muscle are low, respectively 64 points, 62 points.
Among them, many users who purchased and used Naturetang Condensing Fresh Face Ice Muscle Water (moisturizing type) said that "it is very moisturizing, **moisturizing a lot, and it feels very comfortable after use", "it is very moisturizing and moisturizing, the hydration effect is very good, and it is not so dry, tight, and peeling", "I am dry**, it is much better, it is not dry and does not peel, but it is very moisturizing", etc.
Many users said that the texture of this product is "water-like, non-watery" and "water-like, milky" when evaluating Mirepair Multi-Repair Water. In terms of moisturizing, many users have given praise, such as "moisturizing as a dry skin, it is very comfortable to use, and there is no flavor, slightly thick texture, a little light pink, the moisturizing effect is OK, and I didn't find the phenomenon of fighting with other cosmetics" "I particularly like a skin care water, I used to like viscous, and now I like this refreshing and moisturizing, pick it up and spray it on the face twice, convenient and easy to use" "It's really a treasure domestic product, better than any toner used before, skin feel, The moisturizer is superb" "It can be used as a base essence before skin care, which can promote the absorption of subsequent skin care products, and the single hydration effect is very good, and it is suitable for use in summer and winter".
In addition, Nature's Name Yeast Plant Extract Zhuo Neng Repair Essence also has a lot of praise in terms of hydration and moisturizing, such as "Nature's Name This water is really super, I think the simple hydration is enough, and it is not greasy, it is very well absorbed, after using it at night, it is very comfortable to touch your face in the morning, it is that kind of soft feeling"" This water surprised me quite a bit, the texture was slippery, I thought it would be difficult to absorb, but when I applied it to my face, it became very refreshing as soon as I opened it, the absorption was relatively fast, and it was not sticky at all, it was very moisturizing and moisturizing, and after using it for a period of time, I would feel that it would become more delicate, and the pores would become smaller.
However, some users said that the moisturizing of this water in the name of nature is more suitable for spring and summer, and the moisturizing strength of autumn and winter may not be enough, such as "spring and summer are always OK, autumn and winter are not moisturizing enough", "the water is very sticky, but the upper face absorbs strangely fast and is not sticky, moisturizing is OK, but it is not very suitable for big dry skin and autumn and winter", "I feel that it is not suitable for dry skin, and the feeling of being wiped on the face is gone instantly, although it is a thick texture, but it is really not moisturizing", "I don't think there is good moisturizing, it was okay at the time, at most half a day, I still feel dry in winter".
It can be rejuvenated, water and skin odor "on the head" and "unpleasant".
Herborist, Guyu, and Proya feel better
For the texture and skin feel of skin care products, there have always been thousands of people, some consumers like thick and heavy, and some consumers are more inclined to be refreshing and light, especially moisturizing skin care products such as water cream, different seasons such as dry autumn and winter and high humidity spring and summer, everyone's acceptance of the texture and skin feeling of the product is also different.
In the word-of-mouth evaluation of domestic lotion, Herborist, Guyu, Proya and other products are more favored by users, while the skin feel evaluation of Eperan, Shangshui and Skin, and Fumei is relatively poor, with word-of-mouth scores of 59 points, 55 points, 53 points.
In user reviews, the use of Herborist Tai Chi Skin Source Repair Water is mostly praised, such as "It's really refreshing, it's cold and cool on the face, and it's still very moisturized after a while, and the skin feels really good" and "The skin feels amazing, and my oily skin is great when I apply lotion after using this, I won't feel oily, and it feels very refreshing and non-sticky".
In terms of smell, the Retro Rejuvenating Moisturizing Lotion has been evaluated by some users as "the smell of expired herbal tea" and "a plastic smell".
On the other hand, the water and muscle barrier repair essence water are often rated as "a little pungent in taste", "a little good in taste", "bad smell", etc.
A lifetime of research, the mildness of the rare matter set is poor
User reviews say "stinging after use" and "easy allergies".
For consumers, no matter how powerful a skincare product is, the most important thing is gentleness. In the word-of-mouth evaluation of 23 domestic lotions compiled by consumer reports, for the mildness, most of the products tend to be mild and not irritating, however, there are also a few products that have many user evaluations of "irritation", "stinging", "redness" and "allergies" after use, such as rare collection, lifelong research, mild word-of-mouth score is only 65 points, 63 points.
In the user reviews of Lifelong Research Niacinamide Brightening Essence Water, there is no shortage of "face allergies, sensitive skin, ask customer service and say that if the product stimulates and stops using it for a few days, it will be fine, no need to take medicine, but it has not been good, and then I took desensitization drugs, and it is not good" "I have used a lot of nicotinamide-containing products before, and my face will sting after using this product, and the stinging pain around the nose and lips is especially obvious, and the skin will also peel, and the ** card powder is serious after applying makeup, and this situation has not occurred in many products before" and other similar comments.
However, there are also different opinions in user reviews about the "stinging" situation after using this water, believing that the stinging at the beginning is due to the functional ingredient in the product such as niacinamide, and it needs to be tolerated.
For example, "It's normal to feel a little tingling when you first use it, and it's good to build up tolerance after two or three days of use", "When you use it, you feel a little tingling at first, but if you observe that there is no adverse reaction on your face, you can use it again." I've been using it for almost a week now, and it basically doesn't sting, and I feel that my state has become stable. I guess the stinging before is the effect of the ingredients."
There is also a similar situation in the comment area of the Rare Matter Collection Matsutake Mushroom Essence Water, such as "My face hurts when I use it, my face is not dry, and there is no shortage of water!."It's not that the face is dry and dehydrated, and it will hurt when you replenish the water, the stinging pain and acne, I don't have acne for 10,000 years, I actually got acne after two days, and I still closed my mouth.
Use lotion in the three "minefields".
1.I don't know when it started, the "face patting" style of using lotion became popular, and after applying water, the face was patted to make a sound, and I heard that it can make the lotion better absorbed. In vain, slapping ** hard will not only not help the lotion penetrate, but may hurt **, in fact, it only needs to be slightly pressed and absorbed.
2.Pay attention to the wet compress time, many consumers like to use lotion wet compress instead of flake**, but we must pay attention to the wet compress time should not exceed 10 minutes, otherwise it will easily lead to insufficient hydration and more water loss.
3.When you feel a stinging sensation on your face after using a lotion, how can you tell if it is caused by excessive dehydration or irritation by the product ingredients?
*Dehydration is generally obvious, and without using any skin care products, including the face and body**, there will be tightness, cracking, peeling, etc.
To preliminarily determine whether the facial discomfort is caused by the product, you can compare it with the most common moisturizer Vaseline applied to the clean**, if there is no discomfort, it may be caused by the product.
Consumer reports here remind everyone that if you use a skin care product for a long time with stinging, redness, itching and other phenomena and no improvement, do not insist on thinking that it is because of lack of water or to establish tolerance and continue to use, it is recommended to suspend use and go to the department to register and ask a doctor is more secure.