Recently, the live broadcast circle has been surging, and this time the center of the turmoil is closely related to Dong Yuhui, the representative of the familiar "cultural goods". In the live broadcast room of his new account, "Walking with Hui", he was accused of plagiarizing the copywriting of art blogger "Yang Fan Talks about Art" on a large scale, which instantly caused an uproar on the Internet. When it comes to Dong Yuhui, the first thing that comes to everyone's mind may be his affectionate introduction of various commodities, or his "small compositions" full of cultural heritage. But this time, he seems to be in a big trouble. The cause of the incident begins with a passage about Michelangelo.
According to the blogger "Yang Fan Talks about Art", he found on the evening of January 29 that Dong Yuhui's new account "Walking with Hui" live broadcast room used a lot of copy published by himself when explaining Michelangelo, and the content overlap was as high as 90%. What makes him even more unacceptable is that these copies are not quoted when they are used for commercial live broadcasts**. This news was like a bombshell, which exploded in the live broadcast circle and the Internet in an instant. Netizens said: "This is not a simple reference, it is simply naked plagiarism!" "Dong Yuhui has always been our cultural benchmark, how could he make such a mistake this time? ”
In the face of doubts and accusations from the outside world, Dong Yuhui did not seem to give a satisfactory response. Although it is suspected that Dong Yuhui apologized during the live broadcast and said that he had no intention of offending, this obviously did not calm the anger of netizens. And the art blogger "Yang Fan Talks about Art" said bluntly: "The premise of apology is to admit the facts, not to delete comments and play routines." At the same time, the live broadcast room of "Walking with Hui" and the parent company Dongfang Selection have not responded positively to this matter. The person concerned just replied to the reporter's inquiry with a "tired" expression. This ambiguous attitude undoubtedly further intensified the dissatisfaction and suspicion of netizens.
In fact, this incident is more than just a simple copywriting plagiarism storm. It also exposes the problems faced by the live broadcast industry in the process of rapid development, such as copyright protection, content innovation and team management. In the increasingly competitive environment of the live broadcast industry, some anchors do not hesitate to resort to plagiarism, imitation and other means in order to quickly attract fans and increase popularity. This kind of behavior not only damages the rights and interests of the original creators, but also destroys the healthy competitive environment of the entire industry. Therefore, strengthening copyright protection, encouraging content innovation, and improving industry self-discipline have become urgent problems to be solved in the live broadcast industry.
And back to the incident itself, we also have to think: Why did Dong Yuhui, who has always been the benchmark for "cultural goods" in everyone's minds, fall into such a plagiarism storm? Does this expose the loopholes in Dongfang Selection in terms of anchor training and content moderation mechanism? As a live broadcast company featuring cultural goods, Dongfang Selection has always attached great importance to the cultural literacy and content quality of anchors. However, the occurrence of this incident has undoubtedly brought a serious impact on the company's credibility and brand image. This also reminds us that both individuals and companies must not ignore the respect and protection of intellectual property rights while pursuing rapid development.
Of course, this incident is also a wake-up call for other live broadcast companies and anchors. In today's increasingly regulated live streaming industry, any violation will be severely punished. Therefore, everyone must always be vigilant, strictly abide by industry regulations and laws and regulations, and jointly create a healthy, orderly and innovative live broadcast environment. Up to now, the topic of "Dong Yuhui's new account live broadcast room was accused of large-scale plagiarism" is still fermenting. We look forward to a clear response and solution from Dongfang Selection and Hui as soon as possible. At the same time, we also hope that this incident can become a turning point in the development of the live broadcast industry and promote the development of the entire industry in a more standardized and innovative direction.