For several days in a row, the plagiarism incident with Hui has not decreased, even if Andy Lau and Ning Hao appeared in the Douyin live broadcast room with Hui on the evening of January 31, the topic of "Dong Yuhui's new account live broadcast room was accused of large-scale plagiarism" is still on the hot search. Up to now, the parent company Dongfang Selection has not made an official statement, and the relevant person replied to the reporter of Beijing Business Daily with a "tired" expression.
From "small composition" to "Michelangelo", Dong Yuhui and the new company are popular, exposing the delicate relationship between the top big anchors and the platform, as well as the flaws in the management of the new company's team. From a single anchor to a company, it is not as simple as registering and broadcasting, and after raising his arms, Dong Yuhui and the new company still have many problems to solve.
Hot search physique. I'm not happy that you take my proud work to commercial use, but I won't pursue it if you note**. But after I posted **, a bunch of people came to scold me", blogger "Yang Fan Talks Art", which has 2.3 million followers, repeatedly expressed his dissatisfaction during the live broadcast on January 31, "Welcome to share, commercial is inappropriate", "I was plagiarized and scolded, I am waiting for an apology".
It started with a passage about Michelangelo.
On the evening of January 29, blogger Yang Fan released ** saying that when the anchor Dong Dong explained Michelangelo in the live broadcast room with Hui, he plagiarized his own copywriting on a large scale, and the content overlapped by 90%. And when selling the goods, it is commercial, and there is no statement to quote **, which is not partial plagiarism, but large-scale plagiarism".
In response to the plagiarism of the copywriting, Dong Dong was suspected of responding during the live broadcast, saying that he had no intention of offending and that everyone achieved each other. According to the screenshots circulating on the Internet, Dong Dong once left a message under Yang Fan**, saying that he had been watching the blogger's ** in college, and he respected the blogger's creation very much.
But in Yang Fan's view, the premise of apologizing is to admit the facts, "I left a message and then deleted it, and deleted it and then took a screenshot to say that I deleted it, and the routine is too deep." And in the screenshot of the apology, it was finally said that I would be informed by my message in the future, is that an apology"?
As of the press release of a reporter from Beijing Business Daily, the daily reading volume of the topic of "Dong Yuhui's new account live broadcast room was accused of large-scale plagiarism" is 1900 million, 860,000, hanging on the hot search list 124 hours. In this regard, neither Hui nor Dongfang Selection have spoken.
Dong Dong appeared in the live broadcast room with Hui at 6 pm on January 31, and Dong Yuhui started an interview with Andy Lau and Ning Hao at 8 pm. When Yang Fan appeared in his live broadcast room that night to bring the goods, comments about the plagiarism incident appeared in the message area from time to time, and he pinned Michelangelo-related **, with more than 2 likes60 thousand.
Speech can be bought and sold.
In the days after the incident fermented, the discussion among fans was hot. Some people say that "Dong Yuhui's golden sentences are used in many live broadcast rooms on the Internet, and he didn't come out to say that others plagiarized, sharing knowledge shouldn't be considered plagiarism", and some people believe that "protecting intellectual property rights, respecting creation, protecting innovation, has a long way to go".
In fact, on e-commerce platforms and social platforms, it is easy to get a set of live broadcast skills.
Take the content shared by a blogger on a social platform as an example, and the content is refined to the opening, benefits, pain points, product introduction, etc. There are also bloggers who share logically, asking questions, amplifying problems, solving problems, and dispelling user concerns. The relevant content on the e-commerce platform is not uncommon, and the price of a set on the e-commerce platform is 198 yuan of live broadcast industry discourse materials as an example, including live broadcast outline, warm-up words, etc. The payment can be shared online.
In an interview with a reporter from Beijing Business Daily, Fuzhou Gongsun Ce's public relations partner said, "In the live broadcast industry, copywriting, creativity and content plagiarism occurs from time to time, mainly because of the fierce competition in the live broadcast industry, and some anchors are in order to quickly attract fans and improve popularity, which is also related to personal quality and industry self-discipline."
Standing at the legal level, Yao Kefeng, director of Beijing International Law Firm, told a reporter from Beijing Business Daily that "whether it constitutes plagiarism depends on the expression of the same thing by both parties, if it is a limited expression, it does not constitute plagiarism, and if there is no limited expression, but an adaptation of other people's works, or adjustment of details, it is plagiarism." Specific to the incident with Hui, Yao Kefeng believes that "there is indeed a suspicion of plagiarism, but it needs to be determined by the court in the end." ”
It's easy to set up a stage, but it's hard to manage.
In the opinion of a live broadcast e-commerce practitioner, copywriting plagiarism is not common in the industry, he told a reporter from Beijing Business Daily, "I feel that this thing will only happen with Hui or Dongfang Selection, because they need a lot of original content to support, and the reason why the controversy over who wrote the 'small essay' broke out before is also related to this model to a certain extent."
Cultural sharing + live streaming is a distinctive feature of Dongfang Selection and Walking with Hui, which makes fans pay special attention to the content, and from the perspective of company management, it is also worth noting.
Economist Yu Fenghui said in an exchange with a reporter from Beijing Business Daily, "The incident with Hui exposed that the company may have loopholes in anchor training, content review mechanism, etc., and lack of foresight of possible disputes, and encountered such negative news when it first entered the market, which had an impact on the company's credibility and brand image."
In late December 2023, Dong Yuhui's new Douyin account "Walking with Hui" was certified by the platform, and the enterprise was certified as Walking with Hui (Beijing) Technology***On January 9, 2024, the Douyin live broadcast room with Hui was officially launched, this "personal studio" is 100% controlled by Dongfang Selection, and the GMV (total transaction amount) of the new account is included in Dongfang Selection's financial report.
According to the 2024 fiscal year interim results recently released by Oriental Selection, from June 1 to November 30, 2023, Oriental Selection's revenue was 2.8 billion yuan, a year-on-year increase of 344% and adjusted net income of 50.9 billion yuan, a year-on-year decrease of 154%。In the past six months, the total GMV of Dongfang Selection was 5.7 billion yuan, and the total number of paid orders for third-party products and self-operated products on Douyin was 59.6 million. As of November 30, 2023, the number of self-operated products selected by Dongfang exceeded 264, and the revenue brought by self-operated products was about 1.9 billion yuan.
Beijing Business Daily reporter Wei Wei.