After the data of various big data companies were released, the most discussed was the performance of the domestic market. Many people ignore the overseas market, you must know that Samsung can be the second in the world without relying on the Chinese market? This shows how important overseas markets are. So who is the best domestic brand in the overseas market?
Today we will compare Canalys's data on the global and Chinese markets in 2023, and Apple ranks first in the world, with shipments reaching 229.2 billion units, with a market share of 20%, down 1% year-on-year. Samsung is in second place with 225.4 billion units, with a market share of 20%, down 13% year-on-year. Xiaomi ranked third with shipments of 146.4 billion units, with a market share of 13%, down 4% year-on-year. OPPO ranked fourth with 100.7 billion units, with a market share of 9%, down 11% year-on-year. Transsion ranked fifth, with 092.6 billion units, with a market share of 8%, a year-on-year increase of 27%. It is also the only brand in the top five that has maintained positive growth throughout the year, and vivo has unfortunately been squeezed out of the top five and should be ranked sixth.
Next, looking at the domestic data in 2023, Apple ranks first, with shipments of 51.8 million units and a market share of 19%, a year-on-year increase of 1%; vivo ranked second, with shipments of 44.5 million units and a market share of 16%, down 15% year-on-year; OPPO ranked third, with shipments of 43.9 million units and a market share of 16%, down 13% year-on-year; Honor ranked fourth, with shipments of 43.6 million units and a market share of 16%, down 17% year-on-year; Xiaomi ranked fifth, with shipments of 35.6 million units and a market share of 13%, down 8% from the previous year. Judging from the domestic data, only Apple increased slightly by 1%, and the remaining four brands are all in **. In addition, Transsion mainly focuses on overseas markets, so it is not famous in China.
Now we need to subtract the domestic data from the global data to calculate the overseas shipments of each brand.
Apple: 2292-0.518=1.774, that is, Apple's shipments outside the Chinese market are 17.7 billion units;
Samsung: Since it is less than 1% in China, it can be seen that Samsung's shipments outside the Chinese market are about the same as the global data;
Xiaomi: 1464-0.356=1.108。Look at how good Xiaomi is overseas, with a shipment volume of 110.8 billion units, three times the number of domestic shipments;
oppo：1.007-0.439=0.568, OPPO's overseas shipments also exceeded the domestic, and the state of basically 6:4 at home and abroad.
Neither vivo nor Honor is in the top five in the world, so there is no global data, and the specific number cannot be calculated (note: Honor is more special, everyone understands). Transsion does not sell in China, so it only has overseas data.
Do you see anything in this comparison? Specifically, if you want to enter the top five in the world, you can't rely on the domestic market alone. Overseas is the bulk of shipments, whether Apple or Samsung, whether Xiaomi or OPPO, this is the case. Samsung can still be the second in the world after almost leaving the Chinese market, and Transsion can be the fifth in the world without domestic sales. vivo ranks second in China and first in China, but it can't enter the top five in the world.