In the field of domestic automotive intelligence, Huawei is indeed an industry-leading presence, so many car companies choose to establish cooperation with Huawei and use its intelligent technology to enhance the intelligent strength of their models. Unlike car companies such as Cialis and Chery, which have chosen Huawei's smart car model, Changan Automobile is firmly committed to Huawei's HI model, such as AVATR is a product of this model.
So, why is Changan Automobile firmly optimistic about Huawei's HI model, and why? Zhu Huarong, Chairman of Changan Automobile, gave the answer in his speech at the 2024 Changan Automobile Global Partner Conference. Zhu Huarong said that at the same time, Huawei's HI mode is more in line with industry laws and policy requirements, and the reason why AVATR chose the HI mode is also to protect the fundamental interests of users.
For example, under this model, car companies and Huawei have a clear division of labor, in which car companies are responsible for producing cars, and Huawei is responsible for making them intelligent, and each of them gives full play to their own advantages, and the models created are naturally more in line with market demand. For example, AVATR is a product of the CHN model jointly created by Changan Automobile, Huawei, and CATL, and has received good market feedback since its launch.
It is reported that AVATAR's two flagship models, AVATR 11 and AVATR 12, are in the process of orderly delivery. In January 2024, AVATR delivered 7,059 units, including 2,038 units of AVATR 11 and 5,021 units of AVATR 12, ushering in a good start to the New Year. In addition, Chen Zhuo, President of AVATR Technology, said a few days ago that AVATR 12 will produce 8,000-10,000 units in March, and the delivery will hit 8,000 units, accelerating the return of users' expectations and love.
If AVATR chooses to take the Huawei smart car route, it may not achieve the current market effect. Because under Huawei's smart selection model, users will think that the car is made by Huawei, because the press conference and sales channels will be related to Huawei, but in terms of after-sales service, it may involve OEM companies and other partners, and the division of rights and responsibilities is relatively chaotic, making it difficult to ensure the user's after-sales experience. For example, the recent decline in sales of the Wenjie brand can see the disadvantages of Huawei's smart selection model, which is difficult to support the rapid delivery rhythm of AVATR today.
In addition, according to Zhu Huarong, Chairman of Changan Automobile, at the 2023 Changan Automobile Global Partner Conference, Changan Automobile and Huawei are cooperating to promote the specific business of the new joint venture, which is tentatively named "NewCool", and the specific business involves seven areas, including intelligent driving, intelligent cockpit, intelligent vehicle digital platform, intelligent vehicle cloud, AR-HUD and intelligent car lights. Next, AVATR is expected to be the first to enjoy the company's technology empowerment as an advantageous product of Changan Automobile's cooperation with Huawei.