Recently, some details of CCTV's Spring Festival Gala program "Shangchun Mountain" have aroused widespread public attention and controversy. According to reports, there is controversy over aspects such as the costumes and standing positions of the actors in the show. However, what is more striking is that according to the data of Tianyancha APP, the trademark "Shangchunshan" has been applied for registration by Shenzhen Chunhuo Huo**Chain Management in September 2021, covering multiple international classifications such as advertising sales, medical devices, and medicine, and 3 of the trademarks have been successfully registered in February and March 2022.
Trademark registration is one of the important means for enterprises to protect their brand image and ensure their competitive advantage in the market. Once the trademark is successfully registered, the trademark owner has the exclusive right to use the trademark, which can effectively prevent others from using the same or similar trademark on similar goods or services, and protect the uniqueness and value of their brand in the market.
For the controversy faced by the program "Shangchun Mountain", the impact behind the trademark registration may be one of the important aspects. The success of a trademark registration implies the trademark holder's exclusive right in the field of goods or services in question, which may result in restrictions on the use of similar marks by other interested parties in the same field. Therefore, if the program "Shangchun Mountain" wants to carry out relevant activities in the field where the trademark holder has registered, it may face the risk of trademark infringement, which needs to be carefully considered and handled.
On the other hand, the compliance of trademark registration is also worth paying attention to. During the trademark registration process, trademark applicants need to comply with relevant laws, regulations and procedures to ensure that the application and use of the trademark comply with legal requirements. If the trademark applicant has violated the rules, it may lead to the invalidation or cancellation of the trademark registration, which will adversely affect the rights and interests of the trademark holder.
In view of the above situation, it is recommended that relevant parties must be cautious. For trademark registrants, they should fully understand the legal significance and requirements of trademark registration, and follow the compliance procedures to apply for and use them to ensure the legitimacy and validity of their rights and interests. For the program "Shangchun Mountain", if it is necessary to carry out relevant activities within the scope of trademark registration, the rights and interests of the trademark holder and possible legal risks should be carefully assessed, and necessary measures should be taken to conduct compliance review and risk prevention.
In summary, trademark registration is of great significance in modern business activities, but it can also give rise to a series of complex issues and disputes. For trademark holders and related parties, understanding the impact of trademark registration and compliance requirements, and taking appropriate measures is the key to ensuring trademark rights and avoiding legal risks.
Mt. Kamiharu