There are so many emerging developed countries in the world, how many can shake the status of the United States, Britain, Germany, and France as automobile powers as Japan and South Korea do? Why can Japan and South Korea? Can we do it?
This is a question worth pondering, the automotive industry has a history of more than 100 years, but it is also the most competitive industry. The automobile first emerged in France, and the United States was the first country to industrialize it, the most famous being Ford Motor! Germany also occupies an unshakable position in the automotive field, and the patent wall erected by Europeans and Americans could have completely sealed the emerging automobile power, but Japan and South Korea miraculously overtook in the corner.
This is thanks to the oil crisis, which has popularized small-displacement, durable, and economical cars, and Japan has won the market with its high cost performance and fuel economy of hybrid vehicles.
However, large-displacement muscle cars are still sold well by the United States, and their technological monopoly in some aspects is also unsurpassable and unsurpassed by Japanese cars such as Toyota, Honda, and Nissan. As long as the global economic environment is not good, Japanese cars can sell well, such as Toyota Motor Group, which sold 1123 last year30,000 units (including Toyota, Lexus, Daihatsu and Hino), up 72%！Once again, a record was set.
The rise of Korean cars is similar to that of Japan, that is, it relies on cost performance, plus a little aesthetic breakthrough! Korean cars dare to have a lifetime warranty in North America, so it can also have a place. After the success of Japan and South Korea, it is likely that it will not work if it continues to take the road of cost performance.
What about us? It is said that the patent wall cannot be bypassed, and there is no way out if you continue to stumble on fuel vehicles! The tracks that can be walked are blocked by Japanese, American and German, but Geely, Great Wall and Chery, the three major domestic brands, have not given up fuel vehicles, in fact, it is easy to understand that fuel vehicles are irreplaceable in many fields, especially in the military field! The reason why these three major car companies continue to invest must also be to see the prospects. You don't have to take advantage of a curve to overtake.
However, overtaking in a straight line requires a greater investment, and continuous investment requires money! Counting on domestic brands that are not capable of making money will shine in the field of fuel vehicles, which is more difficult than climbing to the sky!
Chery Automobile's profit per vehicle in 2020 was only 164 yuan, now it is less than 1000 yuan, even if it wants to invest in research and development to overtake in technology, where does the money come from? If it weren't for the state-owned enterprises, it would have closed down long ago.
Without profit to support R&D, everything is in vain! Toyota can do well, in the final analysis, it took advantage of the oil crisis to earn the first pot of gold, and has invested in research and development for many years. Toyota's net profit from April to September last year was 129 billion, and the annual revenue was absolutely astronomical, so it can invest in research and development with abundant funds, which makes its technology patent wall higher and higher, and it is also the main reason why it can be unique in the field of hydrogen energy.
In comparison, BYD's profit in the same period was 109500 million yuan, Chang'an is 765.3 billion, the Great Wall only 13600 million, Geely only 15700 million, Chery is only a pitiful 61.9 billion! How is it possible to climb over Toyota's patent wall with this little profit? Even basic survival is a problem!
Therefore, if domestic cars want to surpass Europe, America, Japan and South Korea, they must not only take the road of new energy, but also drastically rectify the chaotic automobile industry structure in the past, and concentrate limited funds into more efficient research and development! Give those car companies who are willing to work hard enough funds, talents and equipment support, but also try to improve the profit margin of domestic brands, reduce their burden, only feed them, it is possible to overtake in a straight line.