The Science of Business Chapter 1 1 3 2 The First Spear Creates a Bright Spot

Mondo Culture Updated on 2024-02-07

Ask a question: why is there an idiom that has "the best of both worlds" and not "the best of the three and the best of the four." This? (Perfect, all the best, that is a blessing and auspicious words, not in the discussion of science).

Answer: 1. This world is a world composed of contradictions, and the more complex the goals, the greater the probability of contradictory contradictions between the goals; 2. This world is a world of limited resources, and the more complex the goals, the fewer resources are allocated to achieve each goal, and the less room there is to toss and turn to solve problems.

So, the simpler the goal, the more successful it will be, and the more complex the goal, the more likely it will be to fail.

Analysis 10] Triangulation is impossible.

For example, in economics, Mundell, the father of the euro, put forward a famous theorem called the "Mundell Impossible Triangle": because of the many contradictions faced by the choice of fiscal and financial policy objectives, it is impossible for a country to achieve the three goals of free capital flow, independence of monetary policy and stability of exchange rate at the same time. That is, a country can only have two of them, not three. If a country wants to allow capital flows and requires an independent monetary policy, it will be difficult to maintain exchange rate stability. If exchange rate stability and capital flows are to be desired, independent monetary policy must be abandoned.

Impossible triangle" is familiar to Chinese, that is, "fish and bear's paw cannot be both", "greed and chewing too much", "loyalty and filial piety dilemma", China's ancient wisdom contains many scientific truths, but we do not know it every day. This is true in almost all target choices, and the more goals there are, the more serious the conflict between them. In a multi-party game, the maximum utility can only be equal to 2, which is why the idiom only has "the best of both worlds" and not "the best of all three". For example:

l The "impossible triangle" of ordinary people buying ** investment: high yield, low risk, and high liquidity, these three goals must give up at least one in order to get the remaining two goals.

l Shanghai Shenhua coach Xu Genbao's football concept: "stable, accurate, ruthless". The mathematical model behind it is that the control system is required to be stable, accurate, and fast, but these three cannot be achieved at the same time.

l Boyfriend's impossible triangle: handsome + rich + single-minded.

l Girlfriend's impossible triangle: beautiful + gentle + independent.

l The impossible triangle of values: freedom, equality, fraternity.

l The impossible triangle of shopping: the brand is big and the best is low.

l The impossible triangle of part-time work: more money and less things to do, close to home, high power and light responsibility; Sleep until you wake up naturally, count the money and count it.

Charley horse; I get a bonus during the New Year's holidays, and I raise my salary when others work overtime.

If someone sells you financial products, the rate of return is 20% annualized, the capital is guaranteed, and you can subscribe and redeem every month, which is basically finance**; If someone introduces you to a job and can easily make a lot of money, it may be going to Cambodia to do ** fraud; If there is a rich and handsome man who falls in love with an ordinary Cinderella, it is telling a fairy tale.

We once believed that "freedom, equality, and fraternity" could bring China the same prosperity as the West. But if you want to be free, the strong will get richer, and the weak will get poorer. "Common prosperity" is a good wish, not a means of implementation, and we should not expect those who are rich first to take the initiative to help those who are rich later, and if we want equality for the poor, we must restrain the freedom of the rich and prevent them from engaging in monopoly. Love for the poor and the rich, but the freedom that the rich want and the equality that the poor want, one must be inhibited by the other, and it is completely impossible to achieve the three goals at the same time.

We used to believe that justice is "never wronged a good person, and never a bad person is spared." How beautiful these two sentences are! But in practice, if you want to never wronged a good person, you have to "never suspect the guilt", and the price is that you may let some bad people go; If you want to never let go of a bad person, you have to "rather kill 3,000 by mistake than let go of one", and the price is that you may wronged some good people. Because the latter is too big, the judiciary around the world can only choose the former. There can be no perfect justice. Hegel: "The real tragedy is not between good and evil, but between the two dilemmas." "It is simply impossible to achieve these two contradictory goals at the same time.

In the process of specific operation, we have also heard a lot of beautiful promises, experienced a lot of warm meetings, but the ending is ups and downs, nine turns back to the heart, and then realize this impossible triangle of the real world. There is nothing free in this world, and there is no completely beautiful thing. Please be kind to you in the business management, you must be vigilant against all free things, you must be vigilant against all things that are described beautifully, and you must be vigilant against all free and beautiful things!

For example, there is an impossible triangle for the advancement of a product project: the shortest time, the least cost, and the best quality.

If the cost investment is low, if you want to ensure high quality, it will inevitably lengthen the development time. If high quality is required and the time cycle is short, more costs will inevitably be invested. If you also encounter customer requests for new features, you can either delay your time to market or invest more resources. Among the three elements, after fixing any element, the relationship between the other two elements is negatively correlated, and it is impossible for all three to reach the optimal at the same time.

If the customer is unwilling to postpone the time to market, the boss is not willing to increase investment, and the three corners are fixed in two corners, then the employee can only find a way to reduce the quality corner. For example, it no longer considers future scalability (which increases the difficulty of subsequent iterations), omits detailed comments (increases the handover time for subsequent successors), and no longer considers itself concise and reasonable, taking up a lot of memory (burying a big hole for future maintenance and upgrades).

If bosses, employees, and customers all understand the truth of "impossible triangle", everyone has the same cognition, and it is naturally easy to communicate and understand each other.

I started as an ordinary employee and have experienced it at all levels of the position. Looking back now, I have dealt with the boss when I was an employee, I was demanding of employees when I was a boss, I made countless mistakes, and there were thinking shortcomings at every stage. I write as unconcealed as possible, so that I can be vigilant and for readers to learn from, so as to avoid detours and not repeat my mistakes.

Analysis 11] Two corners are feasible.

Returning to business management, the development of enterprises faces many indicators, and so many indicators are contradictory. Reality has constraints, and wishes have to be trade-offs. Analyzing so many contradictions, which one is the most important contradiction? Prioritize according to importance, strive to ensure the first goal, take into account the second goal, and be able to achieve "both." Again. That's pretty good. As for the rest of the goals, don't be too bad. The following is the complete passage of Honeywell CEO Gao Dewei in "Long-termism":

For example, low inventory and fast delivery, can you find a way to reduce inventory while maintaining the product**? After four years of hard work, Honeywell has reduced inventory by more than half and increased on-time delivery rate from 80% to 90% by improving processes, providing timely feedback to the first chain, and reducing transportation time from factory to warehouse. The two seemingly contradictory goals, not one or the other, allow us to think more seriously about the business from a holistic perspective, so that the business can better run under multiple metrics rather than a single metric. I believe that great leaders will be able to do two seemingly contradictory things at the same time, face the key contradictions, and invest in the future while achieving short-term results while winning long-term goals. ”

For enterprises, business objectives include development speed, net profit, total scale, net assets, per capita output value, cash flow, etc., and different business objectives need to be selected at different development moments. If a small business wants to grow quickly, then the speed of development is the most important; Large enterprises have passed the survival period, and to avoid risks, then the most important thing is to operate steadily and develop for a long time. Each company should choose the most suitable business objectives for the year according to its own specific situation. Different goals are needed at different stages, and different styles of people to accomplish them, and no one is a decathlon. For example, the boss who is good at regulating the enterprise may not be able to grasp the fleeting development opportunity because he is too rational; For example, a passionate boss may not like to standardize the company, and feel that he is constrained and affects his performance. When the enterprise was first established, it can have a lot of artistic things to create, and if you follow the rules, you will lose some opportunities, but after the enterprise becomes bigger, you can't rush in, and you need to be stable, and don't make big mistakes.

The bigger the business, the more complex the contradictions, and the person who can take care of the left and right in a variety of contradictions is a big entrepreneur. With the increase of life experience and the increase in the number of failures, I looked back at the *** things and felt that this is the real big man, doing big things, turning the "impossible" into "possible", the sense of balance that is comfortable in multiple contradictions, is beyond reach. I found that *** is very good at turning contradictory relationships into mutually reinforcing relationships, such as "Strategic Problems of the Chinese Revolutionary War", "On Policy", "On the Ten Major Relations" and other works are very, very wonderful. However, I suggest that ordinary people don't rush to learn from these big people first, their stories are wonderful, but ordinary people lack a big environment, big talents, and big abilities. I'm worried that we haven't learned how to deal with complex contradictions, and even the "impossible triangle" of capital preservation has been lost.

After all, we are all ordinary people.

12] How to choose a simple goal: create bright spots.

As mentioned earlier, the necessity of keeping goals simple, the more goals there are, the harder it is to succeed. Now that we're really going to start setting a simple goal, how do we choose that goal? One way to recommend this is to create your own most dazzling ability.

To be a person must have your own highlights, one or two are enough, such as you are bold, you are sincere, you are kind, and so on. The same is true for enterprises, there should be bright spots, Gree's product quality is particularly good, Haidilao's service is particularly good, Vanke's property management is particularly good, and Joyoung's soymilk machine is particularly good、..Genki Forest was the first to claim that it was a zero-sugar and zero-fat drink, and it doesn't matter if it's good or not for people who choose sugar-free. Enterprises want to go public, to support policies, to persuade customers, etc., all of which are true, and there must be at least one bright spot to give people a reason to support you. Target your highlights, China is so big, 1% of 1.4 billion people recognize your highlights, and you can grab 14 million customers. This is the longboard theory, you rely on the longboard to attack, not on the short board, and the other indicators are good and passing. Strengthen your longboard and strengthen it again, don't be in a hurry to expand, first strengthen your best and favorite things to the extreme, and be strong in the field you are best at. The techniques and methods that a person can master in his life are very limited, that is, a few diamonds, and people who claim to be able to 18 kinds of martial arts are rare. Ordinary enterprises should be a specialized and special new enterprise encouraged and advocated by the state. The four words of "specialization, refinement, special innovation", do one word, small enterprises can survive; Do two words, small enterprises can run; Do three words, small businesses can fly, you are no longer a small business; Do it in four words, and you are already invincible in the world.

To give an example of a dinner invite, here are two sets of banquets:

Group 1: Varied and informative.

Group 2: Roasted whole sheep dressed in red and colored Whole fish head beating gongs and drums.

Which of the above two ways do you think you are more impressed? Definitely the second group. Because although the first group is dazzling, there is no main and secondary, and the main dishes of the second group are very distinctive, as long as the guests remember the main dish with the highlights, and the other side dishes are slightly on to set off the scene. Because the level and quality of hospitality are mainly reflected in the main dish. As long as the guest buys the main course, the treat will be considered a success.

Calm down, spend five years on a project, polish your highlights, and accumulate the ability to do five projects in the next year. Memorize a question from the Chinese TOEFL Level 6 test: pronounce the pronunciation of this line of words, line line (yi hang xing, hang hang xing). Do the current line of work first, you are the best! Naturally, there is no opponent in the world.

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