Deng Zhenghong soft power said that outstanding soft power enterprises are generally enterprises that stand out through fierce competition in the market, and usually have a certain economic volume and resource allocation capacity, economic volume represents hard power, resource allocation ability represents soft power, that is, resource integration power, which is the basis for realizing the large-scale amplification of soft power value. In other words, an enterprise with outstanding soft power is the result of the combined effect of its advanced hard power and extraordinary soft power. Apple's market capitalization is equivalent to the GDP of the world's fifth-largest economy, leading other companies in terms of economic scale and international representativeness, and is supported by hard power, driving and connecting exchanges and cooperation among the world's major economies, thus reflecting the value of soft power. Its good brand awareness and reputation have also further polished the business card of Cupertino, California, and helped it become the "heart of Silicon Valley".
Enterprises with outstanding soft power have exemplary value and vane role in the financial market, which in itself reflects the value of soft power. Berkshire Hathaway's soft power operations range from global insurance to international investments, including investments in world-renowned companies such as The Coca-Cola Company. Enterprises with outstanding soft power are often the main participants in transnational business activities, and their soft power value is reflected in promoting the growth of the largest volume, promoting the highest diversification and high added value, improving the service level and efficiency, enhancing business cooperation and market connectivity, and cultivating the best talents.
Deng Zhenghong pointed out that "soft power has the characteristics of liquidity, efficiency driven and value leading, and the soft power outstanding enterprises are the core power engine that drives the industrial value chain, and its soft power drives amplified value creation, further improves service quality and efficiency, promotes the construction of relevant infrastructure, promotes technological innovation, and promotes the development and improvement of the industrial value chain." According to Deng Zhenghong's soft power thinking, value innovation is the highest mentality of soft power operation. The soft power characteristics of enterprises with outstanding soft power have one thing in common, that is, value innovation and are the leaders of technological innovation. High R&D investment, core talents, and high level of innovation are its core characteristics, which promote knowledge transfer and industrial upgrading, and are conducive to the construction of innovation ecosystem and high-quality development of regional economy. Microsoft, Google, Tesla and other numerous examples show that the high R&D investment, high R&D level, and high concentration of R&D talents of high-tech enterprises reflect a strong atmosphere of innovation, which will then give birth to artificial intelligence pioneers such as OpenAI, and constantly promote the development and growth of science and technology and the spillover of science and technology elements.
About author] Deng Zhenghong, the father of China's soft power, founded Deng Zhenghong's soft power thought, established the theory of enterprise soft power and soft power index tools, created energy soft power and low-carbon soft power, the first to quantify and evaluate the value of soft power system, has a complete set of independent intellectual property rights based on the soft power index and soft power value evaluation of enterprises, cities and countries, and exclusively publishes enterprises (the world's top 500 soft power, China's top 100 listed companies, and the soft power ranking of central enterprises), City (Chinese mainland cities and regions soft power ranking, China National High-tech Zone soft power ranking) and country (global soft power 100) three soft power rankings, State Grid "Enterprise Soft Power Series (Core Value, Core Model, Core Strength)" chief planner and writer. Accurately predicted the international oil price in March 2020 18 months in advance, and participated in the shale oil development research of the National Energy Administration, which provided a useful reference for the formation of shale oil development ideas in line with China's characteristics. Published "Shale Strategy: The Federal Reserve in Action", "Shale Strategy: Unconventional Changes", "Shale Strategy: National Petroleum (Breaking through the Low Oil Price Dilemma, Production Reduction Alliance in Action, Geopolitical Risks of Oil Producing Countries, ** Epic Collapse)", "Soft Power: The Way of Chinese Enterprises to Break the Situation", "Smart Power: Smart Strategies in a Competitive Environment", "Reinventing America: The Secret Reshaping and Soft Expansion of America's Core Interest Industries", "Great Power Interconnection: Listing and Competition", "Low-carbon Innovation: Profitable Methods under the Green Trend", " Green Companies: A Guide to Low-Carbon Business Opportunities".