The report is "China Resources Beer: Domestic Beer Faucet, Continuing to Fight High-end, Reducing Costs and Increasing Efficiency", the report has a total of 37 pages, for more important content and core views, please refer to the original report, and the full version can be obtained at the end of the article.
This report provides an in-depth analysis of CR Beer's leadership in the beer industry, its high-end development strategy, and its layout in the liquor business. As the largest beer manufacturer in China, CR Beer has significantly improved its profitability by implementing a high-end strategy and optimizing its organizational structure. At the same time, the company actively expands the liquor business and seeks new growth points. According to the report, under the development trend of high-end beer industry, China Resources Beer has shown strong competitive advantages and huge growth potential.
1.Market position of CR Beer:China Resources Beer ranks first in the domestic beer market, with well-known brands such as "Snowflake" and "Heineken". In 2022, its beer sales topped the domestic list, accounting for about 30% of the market share.
2.High-end development strategy:Since 2017, the company has launched a high-end strategy, and has achieved significant improvement in profitability and rapid profit growth by optimizing product structure, closing inefficient factories, and adjusting organizational structure. At present, among the company's beer products, the sales volume of high-end, mid-range and low-grade products account for % and 50% respectively, and the sales volume of medium and low-end products accounts for a relatively large proportion.
3.The development trend of high-end beer industry:With the intensification of stock competition in the beer industry, the increase in average sales price has become the core driving force for the expansion of the industry's revenue scale. Since 2017, beer companies have started the strategic transformation of high-end, marking that the industry has entered a new era of high-end development. It is expected that in the future, the high-end development trend of the beer industry will continue, and the industry will enter a profit harvest period.
4.Product and channel advantages:CR Beer has introduced high-end international brands such as Heineken on the product side, and accelerated the cultivation of independent high-end products, forming a unique product portfolio of "Chinese brands + international brands". On the channel side, the company is good at channel management, and its ability to break through high-end channels has been significantly improved. In addition, the company has optimized the organizational system and improved operational efficiency through reform.
5.Liquor business layout:Since 2021, China Resources Beer has been involved in the liquor business, and is still in the stage of resolving problems left over from history and exploring development paths. In the future, the company is expected to unleash its growth potential with its high-quality liquor products and brands, and with the help of China Resources' strong channel network.
6.Future Prospects:The growth of the sub-premium and above product portfolio with Heineken, Snowflake Pure and SuperX as the core will strongly promote the improvement of the company's product structure. At the same time, the company will continue to promote multi-faceted cost reduction and efficiency improvement, and optimize and adjust the liquor business to further improve profitability and release growth potential.
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