VolkswagenAnnounced closure locatedShanghaiThe first factory in Anting, which was taken by the joint venture brand on its own initiativeStop lossmeasures, also heralded domesticCarsThe trend of comprehensive substitution of joint venture brands is intensifying. New energyCarsThe acceleration of transformation has squeezed the living space of joint venture brands in the Chinese market. Although domestically produced in a short timeCarsIt is unlikely that the joint venture brand will be completely replaced, but in the low-end family car segment,Domestic carsIt has begun to rise and is firmly at the forefront of sales. In addition, in the mid-to-high-end market, especially in the 300,000-level segment, domesticCarsThe substitution of joint venture brands is also gradually accelerating.
Currently, a seriesNew energyThe emergence of models makes the 300,000-level high-endNew energyThe car market is becoming more and more competitive. For example,ZEEKR 001NIO ET5Zhiji l7and other models, for the 300,000 levelNew energyThe competition mechanism of the car market has been well sorted out. And the latest launchVOYAH chases the lightAs a 300,000-level high-endNew energyThe hardcore players in the car market have further intensified the competition at this level. As a positioning for medium and large vehiclesVOYAH chases the lightThe popularity after delivery is not low, and the benefits provided by the manufacturer are also quite attractive. For example, enjoy 7 for a limited timeThe 20,000 yuan optional package and the rights and interests of time-limited skipping have increased consumers' desire to buy cars. VOYAH chases the lightThe advantages shown in terms of seats, chassis, performance and range also bring competitiveness to it.
VOYAH chases the lightI adopted it in the seatMercedesThe S-grade imitation suede material brings a luxurious and comfortable feeling. In addition, the front and rear seats are equipped with electric adjustment, and all seats are equipped with seat heating, seat ventilation and seat massage functions, and the second-row seats also have leg rest adjustment. Compared to models of the same level,VOYAH chases the lightThe advantages in terms of seat configuration are impressive. Chassis aspect,VOYAH chases the lightIt adopts a combination of front double wishbones and rear multi-link, and the chassis material is made of aluminum alloy 90%, which is more generous compared with models in the same price range. In addition,VOYAH chases the lightEquipped with a CDC suspension with a magic carpet function, it provides both handling performance and comfort. In terms of performance and battery life,VOYAH chases the lightIt does not open up much gap in the same class of models, and the fastest acceleration per 100 kilometers can reach 38 seconds, the cruising range can also meet the needs of daily use. WhileVOYAH chases the lightThe long-range version is even more in the same classFour-wheel drive tramIt has a cruising range of more than 700 km, reaching 730 km. Such performance and endurance performance make:VOYAH chases the lightIt has a strong competitiveness in terms of quality-price ratio, and has a great impact on the medium-sized and medium-large models of traditional luxury brands.
Predictably, the future is more than thatVolkswagenbrand,MercedesBMWwithAudiand so luxuriousCarsThe market share of the brand will be affected by the domestic high-endNew energyExtrusion of the car. VolkswagenThe closure of the first plant is just the beginning, ifVolkswagenand other luxury brands could not successfully complete the transformation and could not keep up with domestic productionNew energyThe pace is similarVOYAH chases the lightSuchDomestic carsSubstitution will also be a foregone conclusion.
Domestic carsTo fully replace the joint venture brand, it is indeed unlikely in a short period of time. After all, the joint venture brand is inCarsThe industry has a wealth of technology accumulationBrand influenceand global resource advantages. However, domesticCarsSignificant progress has been made in continuously improving technical strength, brand image and product quality, and is gradually competing with joint venture brands.
In the low-end family car segment,Domestic carsIt has risen and is leading in sales. Domestic carsIt has certain advantages in terms of first-class configuration, configuration and after-sales service, attracting many consumers. In addition, with the advancement of technology,Domestic carsIt is also constantly catching up in terms of vehicle performance, safety and intelligence. This rise has forced joint venture brands to strengthen their own innovation and competitiveness in order to maintain their market position.
And in the mid-to-high-end market, especially in the 300,000-level segmentDomestic carsIt is also gradually replacing joint venture brands. In this level of the market, consumers pay more attention to the cost-effectiveness and configuration level of products. With the domestic high-endNew energyWith the emergence of models, consumers can obtain the same or even better configuration and performance as the joint venture brand in a more reasonable way. At the same time,Domestic carsIt has also made great efforts to improve the brand image and product quality, and gradually won the trust and recognition of more consumers.
It is worth noting thatDomestic carsIt takes more time and effort to fully replace the joint venture brand. Domestic carsThere are still challenges in technology R&D and innovation, and it is necessary to increase investment in core technology research to improve product quality and quality stability. In addition, the joint venture brand also has greater advantages in global resource integration and channel constructionDomestic carsIt is necessary to further strengthen cooperation and learning with joint venture brands, and integrate the advantages of both parties in order to better enhance their competitiveness.
To sum up, domesticCarsThe trend of substituting joint venture brands has been obvious, but there are still a series of challenges and difficulties to achieve comprehensive substitution. Domestic carsIt needs to continuously improve its technical strength, brand image and product quality, and win more market share by better meeting the needs of consumers. At the same time, joint venture brands also need to remain innovative and competitive in order to respondDomestic carschallenges. Only by working together can China be realizedCarsSustainable development and innovation and upgrading of the industry.
Self as overseasCarsThe trigger for the brand to withdraw from the Chinese marketVolkswagenClose is located atShanghaiThe first factory of Anting isDomestic carsThe beginning of a comprehensive replacement of the joint venture brand. New energyThe acceleration of transformation has led to domestic productionNew energyCompetition for joint venture brands is intensifying. Despite the currentDomestic carsI want to replace it comprehensivelyJoint venture carIt's unlikely, but it's in the low-end family car segment and the mid-to-high-end market (especially the 300,000-level segment).Domestic carsIt has begun to rise and achieve good sales. VOYAH chases the lightAs a 300,000-level high-endNew energyCars, with high cost performance and product power, will bring pressure to competitors at the same level. Seats, chassis, performance and range and other aspects of the show of advantages, so that the ...VOYAH chases the lightIt is competitive in the mid- and large-sized vehicle market. It is expected that the future will not onlyVolkswagenbrand,MercedesBMWwithAudiand so luxuriousCarsThe market share of the brand will also be affected by the domestic high-endNew energyExtrusion of the car. How to transform and keep up with domestic productionNew energyThe pace of the car will be the key to the joint venture brand. In general, although the possibility of a comprehensive replacement of the joint venture brand by a domestic car is limitedDomestic carsIt is not far off to switch the primary and secondary relationship of joint venture brands.