At MWC 2024 held recently, Xiaomi unveiled the highly anticipated Xiaomi 14 series of mobile phones globally, marking its determination to further consolidate the high-end market. According to IT House, Lu Weibing, vice president of Xiaomi Group, revealed in an interview with CNBC that the Xiaomi car project is progressing smoothly and is expected to be delivered as early as the second quarter of this year, and hinted at the flexibility of the automotive** strategy.
Xiaomi's car project has attracted much attention since its launch, not only because of the $10 billion R&D investment behind it, but also because Xiaomi's successful experience in the field of smartphones makes people look forward to its car-building journey. According to Tianyancha data, Xiaomi's company has a wide range of layouts in the field of new energy vehicles, including autonomous driving, battery technology, Internet of Vehicles and other key areas, showing Xiaomi's in-depth layout and long-term planning for the automotive industry.
Lu Weibing emphasized in the interview that Xiaomi cars will cover multiple market segments from entry-level to luxury, and this strategy will undoubtedly increase the market competitiveness of Xiaomi cars. He revealed that Xiaomi has considered multiple price points for cars positioned in different markets to meet the needs of different consumers. This strategy has already paid off in the smartphone sector, with Xiaomi's high-end phone product line winning a large number of loyal users in the domestic market.
The rapid advancement of Xiaomi's automobile project benefits from the company's deep accumulation in first-chain management, technology research and development, and brand building. Tianyancha data shows that Xiaomi's investment in R&D has continued to grow in the past few years, accounting for an increase in the proportion of the company's total revenue year by year, showing that it attaches great importance to technological innovation. In addition, Xiaomi's global chain layout also provides strong support for the rapid advancement of its automotive projects.
It is worth noting that Lu Weibing also mentioned in the interview that the initial buyers of Xiaomi cars will have a high degree of overlap with smartphone users. This point of view shows that Xiaomi will make full use of its accumulated brand influence and user base in the field of smartphones when promoting automotive products, and maximize brand value through cross-border marketing and user sharing.
As the delivery time of Xiaomi's car approaches, the market is paying more and more attention to its pricing and performance. Although Lu Weibing said that the pricing will be revealed soon, the industry generally expects that Xiaomi Auto will set off a new competitive storm in the new energy vehicle market with its cost-effective characteristics.
To sum up, the advancement of Xiaomi's car project not only demonstrates Xiaomi's innovative strength as a technology giant, but also lays a solid foundation for its future development in the field of smart cars. As the delivery time in the second quarter approaches, we have reason to expect Xiaomi Auto to make new waves in the new energy vehicle market. (Data support: Tianyancha).