China's new energy vehicle market in 2024 is hellish difficulty in the game.
On the one hand, the demise and decline of new forces such as Weimar and Aiways, and on the other hand, the good news of more than 10,000 leading car companies is spreading, either alive or dead, and the Matthew effect is becoming more and more obvious.
On Weibo, Lei Jun can't move a su7 Meiture every day, it seems that the years are quiet, but in fact, he pulls meat with a blunt knife to seize the user's mind. In Yu Chengdong's comment area, there is always a sentence far ahead.
If you look at each link of technology, channels, marketing, and terminals, there will be a brand like a villain boss, which cannot be shaken. But at this time, a new brand came forward and said that I was going to build a car.
This brand is Jixiang Automobile.
Appearance
At the beginning of January this year, I saw their first model, Jixiang Air, in the ** factory of Jixiang Automobile in Putian, Fujian, which looked like this.
When I saw this car for the first time at the scene, I was stunned at first glance, frowning carefully, and combined with the official previous manuscript drawing, I had to admire the execution ability of the product manager, which is worthy of having a self-built factory, which is different, not to mention 100%, but this reduction degree is also more than 80 points. As for beauty and ugliness, it all depends on their own appreciation.
In terms of appearance, the shape of the pure electric sedan, the design of the short front overhang, in the compact models I know, only the Baojun Yunduo adopts a similar design, so in terms of styling alone, it is indeed the only one of the scorpion baba.
The length of this car is about 4.6 meters, the wheelbase is nearly 2.8 meters, and I have also experienced the rear space, as a reference, and the performance of the rear space of the ET5 is almost the same.
Therefore, we can see it as the specification of an A-class car and the space of a B-class car, so in retrospect, the design of the short front overhang is not only a styling consideration, but also an essence of wanting to take out more space for users.
But this naturally leads to a very practical problemWith less room to collapse, how about its anti-collision ability? Is there any targeted optimization treatment, this is the first question that Jixiang Auto needs to answer.
In addition, because it is a trial car, the information on battery life has not been disclosed, according to the ** interval revealed by the on-site staff, at least it is a battery of more than 60 degrees, that is, the battery life standard of more than 450km, which is basically the mainstream level.
When it was unveiled at the scene, it also showed off an unmanned driving to the scene**. According to the information I understand, at present, the whole car will be configured according to the rear-drive single motor, and the specific SKU has not yet been determined, but it is certain that the high configuration will be divided by intelligent driving as the highlight, and the medium and low configuration will be divided by the battery life as the dividing line.
It is worth mentioning that Jixiang Air's intelligent driving technology is from Suzhou Zhixing, which is an autonomous driving company listed on the Hong Kong stock market at the end of last year, and has always been known for its low-key in the industry, but it has a fixed-point letter from many OEMs such as Geely, Chery, and Dongfeng. There is no doubt about the technical strength, but whether it can be integrated well and avoid the mistakes made by its predecessors is the second question that Jixiang Automobile needs to answer.
Interior
When I came to the cockpit, at first glance I thought it was a slam and sat in the wrong car, and the cockpit of this car gave me the feeling that it was a strong sense of NIO, and I noticed that it was a sense of NIO.
The buttons are simple and clear steering wheel, the palm-sized dashboard, and only the mainstream horizontal screen is selected on the central control screen instead of the vertical screen that NIO is accustomed to, and the overall vision is clean and neat. I think I want to give the designer extra points to strengthen the visual impression by adding to the exterior and positioning it through the subtraction of the interior.
In terms of details, all the wrapping materials are made of soft materials, which are soft and delicate to the touch, and there is no sense of cheapness. It is very important to note that the sitting position in the car is in line with everyone's past driving habits, and does not have the sense of sight of a high chassis like NIO, so there will be no additional adaptation costs.
But the shortcomings are also surprisingly consistent with the NIO ET5 model, that is, the vision of the rearview mirror is not ideal, but the staff said that this can be optimized through the optional flow**. However, I selfishly think that if I have predicted the inconvenience, I can deal with it and solve it in advance, which is also a subtlety of establishing a brand image. So I'm Wei, when are you going to go out**?
As for the most important part of the smart cabin, since this experience is still a demo version, many functions cannot be displayed, and there will be a chance to open a separate article in the future.
Incoming
After talking about the product details, let's talk about why Jixiang Automobile chose to enter the game at this moment? They give two reasons.
First, the current new energy market is still developing, the volume is growing day by day, the vast majority of brands are still "burning" money to sell cars, "loss" for "volume", the market situation is still not stable, there are still opportunities to enter the game.
The second is its own positioning, with the cooperation with Juneyao Airlines, it can create a travel experience for users that integrates air and land, which can be regarded as finding a new breakthrough in the crowded new energy track.
The so-called integrated experience of aviation and land is to use the car itself as the entrance and platform for travel, and realize one-stop services such as aircraft, wine, and scenery under the overall planning of AI intelligent butlers. At the same time, it relies on its own intelligent driving ability and cockpit to achieve an experience similar to that of an airline VIP lounge.
In terms of the external environment,This year's entry of Xiaomi cars,To a certain extent, it confirms the possibility of "ecological car-making", so look at it,The way of playing auspicious cars is indeed very different from the car companies that are now in the field of intelligent driving and smart cabins,All the needs of air travel can be attributed to the realization in a car,It is also a kind of ecological creation。
From a practical point of view, as the only enterprise in China with diversified businesses such as aviation and automobiles, JuneYao Group behind Juneyao Automobile obviously has the strength to achieve such a scenario. But what the specific experience is, we still haven't been able to feel it from the product.
Summary
In 2024, if you look at it from the perspective of an ordinary person, it seems impossible to understand the entry of Jixiang Automobile at this time. But at a higher level, building a car itself is not an overnight thing, and some things are just at the right time.
As early as 2015, JuneYao Group established Shanghai JuneYao Auto Trade, mainly engaged in the import business of high-end models. In addition, the group has also become the majority shareholder of Yundu Automobile in the form of investment. Until 2023, the concept of "auspicious travel" officially appeared, and then this year, the first model was officially unveiled. As we said in our previous report, the times have changed and there are more opponents, but JuneYao's goal and Jixiang Automobile's determination can be clearer and firmer. As Wang Junyao said: "We never do one thing for the purpose of playing tickets and making money, our goal is to be a 'century-old store'." ”
So let's look forward to more product details.