On February 22, He Yadong, spokesman of the Ministry of Commerce, said at a regular press conference that there is an eight-day holiday during the Spring Festival this year, and the consumer market is full of flavor, vitality and popularity, and sales have grown rapidly, achieving a good start. At the same time, he introduced that in the next step, the Ministry of Commerce will conscientiously organize and carry out a series of activities of the "Consumption Promotion Year", implement various policies and measures to promote consumption, and promote the continuous expansion of consumption. Driven by the peak consumption season of the Spring Festival and various policies and measures, it is expected that the consumer market will show a steady growth trend in the first quarter.
He Yadong further introduced that this year's Spring Festival consumption mainly presents the following highlights: First, the activities are rich and colorful. The Ministry of Commerce has held activities such as the National Online New Year Goods Festival, the Time-honored Brand Carnival, and the Chinese New Year Celebration with Trendy Domestic Products, and guided all localities to carry out various forms of consumption promotion activities in combination with local characteristics. The popularity of major business districts is strong, and the passenger flow and turnover of the national demonstration pedestrian street increased by 32 year-on-year9% and 361%。
Second, there are many bright spots in commodity sales. During the Spring Festival, festival goods, domestic trendy products, and green smart products continued to sell well. The Ministry of Commerce focuses on monitoring the sales of gold, silver and jewelry, sports and entertainment goods, and communication equipment of retail enterprises increased year-on-year respectively6% and 104%。
Third, the rapid growth of service consumption. The Ministry of Commerce focuses on monitoring the sales of catering enterprises with a year-on-year increase of about 17%. The total cost of domestic tourists is 63268.7 billion yuan, a year-on-year increase of 473%。The movie box office 801.6 billion yuan, a record high at the box office of the Spring Festival.
Fourth, the release of new consumption momentum. Green and healthy consumption is growing rapidly. The Ministry of Commerce focuses on monitoring the real-time retail sales of e-commerce platforms increased by 32% year-on-year2%, the sales of green organic food in some large supermarket chains increased by nearly 20%, and the sales of cycling equipment and ski equipment on some e-commerce platforms increased by more than 50%.
Fifth, the vitality of rural consumption has burst out. This Spring Festival, many people choose to return to their hometowns for the New Year, driving the consumption of rural catering, tourism, agricultural products and other products to continue to heat up. The Ministry of Commerce focuses on monitoring e-commerce platforms, and rural online retail sales increased by 16% year-on-year1%。
It is worth noting that more pro-consumption activities have begun. On the evening of February 22, the Ministry of Commerce linked up with Beijing, Tianjin and Hebei to hold the launching ceremony of the "2024 National Consumption Promotion Month".
The reporter was informed that the "2024 National Consumption Promotion Month" is the first national key activity launched after the Spring Festival, which will focus on the theme of "domestic trendy products", launch consumption scenarios such as the Happy Lantern Festival, Spring Equinox Snacks, Green Consumption, Smart Home, Spring Outing, etc., and hold various forms of consumption promotion activities.
Among them, Beijing has implemented a series of policies to promote consumption around "stimulating potential consumption", "cultivating and expanding new consumption" and "stabilizing and expanding traditional consumption". During the event, a batch of Jingcai green consumption vouchers will be issued, incentive policies for wholesale and retail enterprises will be introduced, policies will continue to be implemented to encourage the first store to be launched, support the quality improvement of business districts, and high-quality development policies for commercial pedestrian streets, and introduce policies to promote the high-quality development of the catering industry, with the two-wheel drive of "policy + activity" to help the construction of an international consumption center city.
Focusing on "collaborative promotion" and "high-quality development", Tianjin takes this National Consumption Promotion Month as an opportunity to create a multi-format cross-border integrated consumption scene of business, culture, tourism, sports and health, and promote the quality and expansion of service consumption with a variety of exhibitions, events, performances, etc. Focus on enhancing the influence of consumption promotion platforms such as the Beijing-Tianjin-Hebei Consumption Season and the Haihe International Consumption Season, and create a more prosperous and active market atmosphere.
Hebei Province will make efforts from both the supply side and the demand side to provide more effective consumption supply and stimulate potential consumption. Specific measures include cultivating and creating a number of intelligent new consumption scenarios that integrate online and offline, as well as comprehensive new consumption scenarios that integrate business, tourism, culture, sports and health; Actively cultivate new consumption growth points, and organize multi-field and multi-level consumption promotion activities such as "smart home rejuvenation" and "domestic trendy product consumption season"; Carry out the automobile market activity and automobile consumption promotion activities, "Hebei Food Gathering" action, "Hebei time-honored brand" enterprise cultivation action, etc.
According to the organizers of the event, the "2024 National Consumption Promotion Month" aims to enrich the supply of high-quality goods and services, promote the in-depth integration of business, tourism, culture, sports and health, online and offline, continue the consumption boom in the Spring Festival peak season, and boost the consumer market to achieve a "good start".