The beginning of each year has almost become the best time for real estate companies to turn inward. In 2024, more than 1 month has passed, and many leading real estate companies have completed a new round of organizational remodeling. It is said that in February of this year, China Resources Land announced at an internal meeting:7 districts and 28 districts are re-integrated! This round of adjustment of China Resources Land is not small, and six major changes have taken place in the core:1. The North China Region and the Northeast Region were merged into the new Northern Region; 2. Cancel Central China; 3. The former Wuhan Area Company and Changsha Area Company of Central China Region were transferred to the management of West China Region, and after the integration of the two major area companies, West China Region was renamed as Central and Western Region; 4. The former Zhengzhou Area Company of Central China Region was transferred to the management of the Northern Region, and Zhu Wengang, the former general manager of the Central China Region, was transferred to the general manager of the Northern Region. 5. The 28 districts under the jurisdiction of each region have been consolidated into 20. 6. In the future, the general manager of the region will mainly assume the responsibility of business supervision, and the area will report directly to the headquarters. To sum up, the original 7 regions have been directly reduced to 5, and only 3 regions still maintain their original names, while the number of district companies has been reduced by 8 at one time. 
The joint adjustment of regional and regional companies is actually not common in China Resources Land. In particular, the last time CR Land directly touched the region was back in May-June 2021. At that time, the original South China Region was split into Shenzhen Region and South China Region, and China Resources Land was formedShenzhen, South China, West China, Central China, East China, North China, Northeast ChinaThe structure of the 7 regions, and the departments of the regions have been streamlined at the same time. Later, CR Land underwent another major organizational change in a year after the regional transformation, and the city company structure was comprehensively integrated and reorganized. At that time, China Resources Land still had more than 40 city companies, while China Overseas and Poly, both state-owned enterprises, were only about 35. In that wave of adjustment, for example, the East China region was reduced from the original nine major city companies to six major area companies in Shanghai, Nanjing, Hangzhou, Hefei, Suzhou and Ningbo. Since then, China Resources Land has also made many adjustmentsAt the end of 2022, the number of companies in the area was reduced to 32, and then successively reduced to 28 before the adjustment in 2024. 
The organizational chart of the region before the adjustment is taken from the official website of China Resources Land and according to the current industry situation, looking at the major real estate companies that are moving on the organizationThere is bound to be more action to integrate than to split. CR Land's integration of 28 regional companies into 20 can be regarded as a continuation of the previous action. The structure of the seven regions, which has not changed in the past three years, has indeed reached the time to "loosen the muscles". After all, the change of the organization of real estate enterprises is like the general trend of the world. In other real estate companies, 3 years is enough time to divide and combine several roundsCR Land has been quite restrained in terms of structural changes in the region. Of course, the reason why the structural adjustment at the beginning of the year has become a routine operation of many real estate companies is usually because this happens to be the moment to accept the achievements of the past year, and the corresponding adjustments can be made according to the report cards handed over by different regions, cities and businesses to convince the public. Before CR Land announced its organizational remodeling, it had already shown part of the 2023 report card in advance. As is customary in previous years, the report card is detailed to the regions. 
Compared with the data in 2022,North China and Northeast China were the most severely declining, down more than 20% year-on-year. 
Among them, the Northeast Region has been at the bottom of the perennial performance, and the last time it was in the penultimate was in 2020 - the penultimate in that year was Central China. 
However, before 2022, the performance of the Northeast Region was more than 20 billion yuan, reaching 25.4 billion yuan in 2021, but it fell directly to 176 in 20223.2 billion, which fell further last year. 
China Resources Land, which barely exists in a region below 20 billionSuch a volume is obviously not suitable for the existence of a separate region, and the merger with the North China region is likely to be a strategy of the great north based on the principle of proximity. Including the integration of companies in the Zhengzhou area, it may also be driven by the principle of proximity. The West China Region swallowed Wuhan and Changsha Area Companies and transformed into the Midwest Region, Sister Yan guessed that it was for two reasons:First, last year's performance was really outstanding, which can be regarded as a reward; On the other hand, ditto, the principle of proximity is merged. The new names of the two regions, the North and the Midwest, also hint at this. But maybe it's more than that. After all, if you look at the Central China area, where last year's performance changes were almost negligible, it seems a little wrongful to be directly disbanded and divided into major areas like this. It just so happened that last year, China Resources Land had names on the lists of Zhengzhou, Changsha, and Wuhan, and Sister Yan checked the results and did not bad. 
The data calculated by CRIC and the total amount announced by China Resources Land have a certain initial entry, but they can still be used as a reference. Last year, CR Land ranked third in Zhengzhou, with full-caliber sales of about 9 billion. ranked second in Wuhan, with full-caliber sales of more than 15 billion; It is also the second in Changsha, with sales of about 8 billion. We can do a simple calculation:The latest volume of the New Northern Region is 70 billion+The New Midwest Region is at 60 billion+Look again80 billion+ in East ChinaShenzhen region 40 billion +South China 30 billion+It has almost formed a fairly clear performance ladder - the formation of an echelon-type regional layout may also be one of the criteria for CR Land's transformation this time. In terms of benchmarking, Sister Yan guessed that the cancellation of the split of Central China may also be related to the fact that it has not really reached the 30 billion region, and Central China, which is in the middle, has strong flexibility and strong separability. But so it seems,Compared with the other three regions, the volume of Shenzhen and South China is still quite faulty. And this time the two regions of the Greater Bay Area can survive safely, perhaps it is also related to its good performance last year, but the problem of fault exists here, if the future of South China and Shenzhen can not keep up with the pace, how long the pattern of the five regions can continue is still a question mark, maybe one day:The South China Region and the Shenzhen Region, which were once one, will once again become one. 
However, in the future, the development of CR Land's various regions may no longer be as noteworthy as in the past. After the structural adjustment in 2021, CR Land has changed from the original"The headquarters is specialized, the region is stronger, and the city is solid".Transformed into it"The headquarters is specialized, the region is refined, and the city is practical".Strategy, gradually began to emphasize management flattening and downward delegation. And this time the adjustment of the large region is not only reorganized, but more importantly:Responsibilities are starting to change. "The general manager of the region is mainly responsible for business supervision, and the area reports directly to the headquarters" behind this change meansThe management strategy that was set three years ago has changed again. In simple terms,The level of the region will become a relatively virtual existence within CR Land, and the area and the headquarters will be fully connected, and the management will be flatter and more grounded, and more focused on the first line. To sum up, it is the headquarters to do the same thing, toWeak areas and strong areas (cities).。This means that in CR Land, the traditional management and control structure will temporarily become a thing of the past. Therefore, in a sense, the integration and splitting of the previous region will not have much impact on the area, and the key factors affecting the development of the area and the city are:Unprecedented level of empowerment for the future. The merger of the regions is also partly due to thisOn the premise of strengthening the area, there is no need for so many large areas. 
In terms of organizational management and reform, private enterprises have always been at the forefront, bolder, more innovative and flatter, and as a central enterprise, it is not easy for CR Land to achieve this step in terms of organizational structure. February 2 is said to be the moment when China Resources Land announced its structural adjustments. On this day, it was a small year in the north, and China Resources Land posted a tweet on its official Weibo, the content of which was just a red poster of Xiao Nian, which read:
The new year will begin, and spring will be welcomed.