Amazon s recommendation algorithm has changed again!

Mondo Technology Updated on 2024-02-01

Have you noticed that such a notice suddenly popped up in Amazon's background message these days?

The notice reads as follows:

The content of the notice is clear:Beginning January 31, product detail pages for hard grocery product types may display products from multiple selling partners** to help customers make an informed purchasing decision.

What does it mean? This means that your product listing may be automatically recommended by Amazon's algorithm** for other goodsFinish!

Some sellers may say:That's normal.,Isn't there a large number of other products in the listing interface of the product now?,Even the ** of other products have appeared.。

If you think so, it's too simplistic, because there's another paragraph below Amazon's notification.

Let's look further down the notice:There are three types of products that must be included on the detail page of each product, and if your product detail page lacks all three of these prerequisites, Amazon will add those provided by other selling partners.

The three must-haves are:

First, the white background of the product, that is, the main image.

This one is available for almost all products, which is mandatory by Amazon.

The second one, the product is in a real environment.

This is what we call the real usage scenario diagram of the product.

The third one, which shows the size and fit information of the product.

So, starting on January 31, Amazon will be able to do so if your product detail page is missing these three must-haves**According to the algorithm, automatically add ** from multiple sellers or Amazon's own to you to display.

Moreover,The position of the display is not like the other position of the listing, and it sounds like the position of this area of the main image and the sub-image.

Imagine that a customer clicks on your listing, and under your main image, if they see someone else's product** and link, the impact on our product is really too great.

It's exciting to think about.

But there is another prefix to this notice that we want to see, and that is that the change is limited to"Hard department store type products".

So what exactly is a "hard department store type of product"?

I tried to ask the smart AI Chat GPT what is a "hard department store type of product".

Here's how it responded.

I go, "hard department store type products", basically includes most of the product categories that sellers can do.

Therefore, if the message sent by Amazon is the meaning of article analysis, then the listing detail page is really going to change again.

Many sellers may unknowingly snatch up part of the traffic by their opponents, and the competition between sellers will become more and more cruel.

At present, there are 2 days left before the effective date of the notice (January 31st), so go and check whether your product has these three categories**.

If you don't include all, you still add it, so be prepared and take precautions!

End of full text!

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