In 2023, the mobile Internet will experience the impact of various new forces:The explosion of ChatGPT has boosted the vigorous development of AIGC, the "short drama" market has suddenly prospered overseas, the demand for travel and tourism has surged, and the game industry has gradually recovered under the regularization of version numbers
In order to help developers, promoters and investors understand and grasp the development trend of the global and domestic mobile Internet industry in 2023, Qimai Data relies on the advantages of big data to launch"2023 Mobile Internet Industry***".(Hereinafter referred to as *** look at the world, and reveal the latest development trend of mobile application games for everyone.)
part1.Be a sneak peek at the highlights
In 2023, the shipment volume of China's smartphone market will be about 27.1 billion units, down 50%, the lowest shipment volume in nearly a decade。Among them, Apple's market share increased by 3 places compared with the previous year, and it occupied the top 1 strongly. By adjusting its product strategy, Honor has continuously strengthened in-depth cooperation with channels while creating a variety of popular products, and has become the domestic mobile phone brand with the highest market share in shipments in 2023.
The number of Internet users and the Internet penetration rate in China have grown steadily. As of June 23, the overall scale of China's netizens reached 107.9 billion, a year-on-year increase of 26%, and the scale of mobile Internet users reached 107.6 billion, a year-on-year increase of 26%。From the perspective of the time spent online by netizens, the average weekly online time of Chinese netizens in June 2023 is as high as 291 hour, an increase of 2 from December 20224 hours, an increase of about 9%.
The usage rate of online literature, travel booking and other categories has increased significantly. According to the data, in June 2023,The top 5 application types with the highest usage rate by netizens are instant messaging, network (including short), online payment and online shopping. Among them, the usage rate of online car hailing, online literature, travel booking and other categories of applications has increased significantly.
In the past year, cross-border competition has intensified, and more and more Chinese products have entered the global market. China's cross-border e-commerce has gradually formed a "four tigers" pattern overseas; The actual revenue of China's self-developed games in overseas markets reached 163$6.6 billion; In addition to that,Tools and pan-entertainment applications are also the key tracks for Chinese manufacturers to go overseas, among which photography and video, efficiency, entertainment, and social networking are all popular categories；At the same time, emerging tracks such as short dramas and online articles are also quietly rising.
5. Artificial intelligence has set off another wave, and generative AI has triggered a "100-model war". As ChatGPT continues to be hot, domestic large models have begun to show explosive growth, and technology giants have entered the game；Under the leapfrog development trend of AI technology, new applications such as AI chatbots and art generators are emerging. At the same time,Many industries have begun to accelerate their attempts to add embedded AI functions, such as "AI e-commerce" and "AI games".……"AI" is everywhere.
6. Under the new proposition of "consumption downgrade", the demand for cultural tourism has ushered in a comprehensive upgrade. In 2023, users' travel demand will be fully released, and tourism consumption will show a blowout growth；concerts and other performances were held in a heap, which continued to "add fire" to the consumption of peripheral industries such as catering and accommodation; At the same time, new trends such as "special military tourism", "citywalk" and "blind box tourism" have further stimulated the strong vitality of the cultural tourism market.
7. Micro-short dramas have become a new track for the content market to increase nuggets. In recent years, micro-short dramas have become popular rapidly by virtue of their "short", "low" and "fast" characteristics, attracting large, medium and small platforms to actively layout, especiallyIn 2023, the size of China's micro-short drama market will reach 373900 million yuan, an increase of about 267% year-on-year. According to incomplete statistics, in 2023, nearly 2,800 online micro-short dramas will be filmed and publicized nationwide. At the same time, in response to the serious problems of homogenization exposed by the continuous rise in the popularity of micro-short dramas, supervision and support are also making efforts in both directions, actively guiding the micro-short drama market to carry out self-innovation and move towards standardization and high-quality products.
The domestic game industry as a whole has picked up and burst out with new trends. According to the data, the actual sales revenue of the domestic game market in 2023 will be 30296.4 billion yuan, a year-on-year increase of 1395%, exceeding 300 billion yuan for the first time; Among them, the actual sales revenue of the mobile game market was 2268600 million yuan, a year-on-year increase of 1751%, a new record. In addition to sales revenue, the recovery of the game industry can be traced in many aspects, such as the regularization of domestic version number issuance in 2023, and the number of copies will grow steadily; A number of new games have been tested by the market and become dark horses in the industry; AI and short dramas have detonated new trends in the game industry, bringing new gameplay innovations.
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Multi-dimensional data support, analysis of key trends throughout the year.
Nearly 70 pages of ppt
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