Recently, AR glasses brand Xreal announced that the company has completed a new round of strategic financing of $60 million. This round of financing will be used for product research and development and the expansion of the optical engine production base, which means that Xreal can further increase the production capacity of AR glasses, which is expected to reach 2 million units in 2025, to help Xreal improve its leading position in the upcoming era of spatial computing.
The injection of this round of financing has brought Xreal's total financing to $300 million so far, and Xreal's current valuation has exceeded $1 billion.
Xreal was founded in 2017 in Beijing, China, by former employees from Magic Leap, Google, and AMD. Rooted in China and focusing on the world, Xreal has entered many countries and markets in China, the United States, Japan, South Korea, the United Kingdom, Spain, Germany and other countries, and has now become the world's leading R&D, design and manufacturing company for consumer AR glasses.
From the launch of the original Nreal Light in 2019 to the global release of Xreal Air, a consumer AR glasses in 2022, the Xreal brand has grown from strength to strength and rapidly grown to become a leader in the design and manufacture of consumer AR devices. Now the Xreal Air series products have become the world's best-selling AR glasses, and the projection effect of Xreal Air2 has reached the equivalent of 4 meters and 130 inches, and with BEAM, it can achieve the projection effect of 10 meters and 330 inches, providing people with a unique experience of virtual screens in various daily scenes.
After Apple launched its spatial computing platform, Xreal quickly followed suit, first proposing the concept of "spatial display" to popularize the definition of products that connect AR glasses with existing computing devices. In October last year, Xreal Air 2 and Air 2 Pro were launched globally, and like Apple, they are equipped with the most advanced Sony Micro-OLED display, bringing a comprehensive upgrade on the basis of the previous generation of products, bringing users a lighter and more comfortable experience.
The Xreal Air 2 series glasses feature superior display capabilities with higher brightness and color reproduction, higher pixel density, and ultra-high contrast, as well as an upgraded audio system for the first time, with electrochromic technology for all-day immersion in all scenes. Compatible with a wide range of popular gaming and streaming** entertainment devices, including Microsoft Xbox, Sony PlayStation, Nintendo Switch, Steam Deck, ASUS ROG Ally, iOS and Android devices, Windows PCs and Macs, the Xreal Air glasses are available now in the US, Europe, and Asia, with more countries and regions coming in 2024.
At the recent 2024 Las Vegas International Consumer Electronics Show, Xreal also launched the next generation of spatial computing platform for developers - Xreal Air 2 Ultra, Xreal claims to bring spatial computing power comparable to Apple's Vision Pro and Meta Quest 3.
Different from the closed design adopted by Apple's Apple Vision Pro, domestic AR glasses companies based on Xreal Air2 and Thunderbird Air2 have adopted an open lightweight glasses design, with the intention of covering the whole scene of life and work closer to the product, unlike Apple's Apple Vision Pro, which focuses more on the construction and migration of the next-generation computing platform, mainly to replace the existing tablet computers, laptops and desktop PCs in the fields of life, work and entertainment.
In addition, Apple Vision Pro can achieve a horizontal FOV (Field of View, PPD) at a level of about 110°. The AR glasses products of Xreal Air2 and Thunderbird Air2 maintain the same high level of field of view (FOV), angular resolution (PPD) and color gamut, which are FOV 46°, PPD 49, and color gamut 108% respectively.
PPD (pixels per degree) refers to the number of pixels in the field of view angle on average per 1° angle, the larger the PPD value, the clearer and more natural the screen display effect. Under normal vision, the resolution limit of the human eye is about 50-60 ppd.
The AR glasses products of Xreal Air2 and Thunderbird Air2 are significantly inferior to Apple Vision Pro in terms of field of view (FOV), and the inner screen of Apple Vision Pro is equipped with two 142-inch Sony Micro OLED display. According to Apple's official data, this set of Micro OLED displays has a pixel density of about 3400 PPI and has 23 million+ pixels, which can provide monocular 4K-level resolution. The resolution of the two AR glasses is 720p, and the resolution can only be increased to 1080p in TV mode.
Of course, the biggest difference between the two is,Apple Vision Pro can independently replace the traditional computer operating system to complete all the work,And the two AR glasses are only mainly used as a replacement for the general energy smart display,The main thing is the screen projection application。
According to ** reports, Apple has sold more than 200,000 Vision Pro headsets in the United States since it opened pre-orders for the Vision Pro headset on January 19, earning 6$99.8 billion (currently about $5.0 billion.)$2.5 billion) pre-purchase revenue.
The total sales volume of all AR glasses in the market is still less than 1.5 million units, and the unit price of its most expensive consumer-grade products is estimated to be about 3,000 yuan, which is also about 5 billion yuan.
It is expected that after reaching a production scale of 2 million units in 2025, Xreal's annual revenue is also expected to reach more than 5 billion.
At present, in addition to Apple, there is no other available spatial computing platform software system in the industry, with Xreal Air2 and Thunderbird Air2 as the representative of AR glasses products, through the concept of spatial display in a short period of time, let the non-Apple camp try to perceive and innovate in the field of spatial computing concept, the significance is also extraordinary, of course, the future progress space is also huge.
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