2024 Travel Guide
Song River Liquor set the tone of 10 billion. Text |Selling Wine Wolf Team |Southerly.
On January 26, on the occasion of the Spring Festival of the Year of the Dragon, the core distributors of Songhe Liquor Industry Symposium and Spring Festival group meeting came as scheduled.
At the meeting, the management and marketing team of Songhe Liquor and nearly 100 core distributors from all over the country gathered together to open a new journey of "the return of the king" of Songhe Liquor in line with the strategic outline of "sharing, co-creation, win-win and co-prosperity".
100 million Henan people, 10 billion Song River wine. It isLiu Mingzhi, the "old Song River", is also the ...... of the new management team of Song River Liquor for the future of Song River
Song River Liquor will be "the return of the king" in 2023
As the former "Henan Wine King", in the first decade of the last century, the advertising slogan of Song River Wine's "Go Everywhere, You Want to Drink Song River Good Wine" resounded all over China. In 1988, Songhe Liquor, together with 17 famous liquors such as Moutai and Wuliangye, won the title of "China's Famous Liquor" at the Fifth National Wine Appraisal.
However, such a famous wine company had to go bankrupt and reorganize because it was dragged down.
On November 2, 2022, Songhe Liquor applied to the People's Court of Luyi County, Henan Province for reorganization, and at the same time applied for pre-reorganization.
On June 19, 2023, the People's Court of Luyi County, Henan Province issued a civil ruling, ruling to accept the reorganization application of Songhe Liquor Co., Ltd. in Henan Province ......
In this regard, some people in the industry have pointed out that a number of enterprises in Henan Province that once had difficulties in operation have resolved huge debts with the help of bankruptcy reorganization, restored the company's continuous operation and profitability, and finally revitalized effective assets and completely got rid of the predicament of operation and debt, so as to achieve nirvana rebirth.
Xiong Yuliang, President of Henan Liquor Industry Association.
Xiong Yuliang, president of the Henan Provincial Liquor Association, also said in an interview that "if there is no drag" Songhe liquor should have reached the stage of gaining momentum, after adjustment in recent years, its market share and consumer recognition are improving. He also said that he hoped that there would be a good restructurer, and looked forward to making Songhe Liquor catch up with other liquor companies through this reorganization.
Facts have proved that Song River Liquor lived up to expectations and withstood it"Internal" pressure, in 2Nian not only grasped the opportunity of Nirvana's rebirth, but also staged a show for the marketThe wonderful drama of "The Return of the King".
It is reported that inIn 2023, in the face of declining consumption and high inventoriesDilemmaAt that time, Songhe Liquor still achieved remarkable operating results, and its sales revenue increased compared with the same period last yearMore than 20%, the tax has doubled.
Yan Jiaming, member of the Party Committee and vice president of Laozi College in Luyi County, and leader of the reorganization working group of Songhe Liquor.
At the group meeting, Yan Jiaming, member of the Party Committee, vice president of Luyi County Laozi College, and leader of the ** reorganization working group of Songhe Liquor, highly affirmed and praised the annual performance of Songhe Liquor with "the spirit is amazing, the results are encouraging, and the achievements are gratifying".
It is also worth mentioning that, according to the relevant person in charge of Songhe Liquor, entering a new journey, Songhe Liquor will be empowered by the "four new" of new team, new positioning, new model and new products, and start a new journey of revival of the famous wine Songhe brand and the return of the king.
China's famous wine, 10 billion Song River!
At the beginning of the new year, Songhe Liquor Industry has focused on the new brand positioning of "running around and drinking Songhe good wine", from airports, high-speed rail stations to urban bridges, from key areas to traffic broadcasting, and the "stay tuned" products have earned enough traffic and attention.
The classic continuation from "running around to drink Songhe good wine" to "running around and drinking Songhe good wine" shows that Songhe occupies a certain position in the minds of consumers.
At the group meeting, Liu Mingzhi spoke on behalf of the new operation and management team of Songhe Liquor as the executive president of Songhe Liquor, which was also his first public appearance in the industry after returning to Songhe Liquor.
Because of love, so persistent; Because of love, so dedication. At the meeting, Liu Mingzhi took "Me and Songhe" - "Me and Everyone" as the main line, and affectionately expounded on the bits and pieces of infinite affection from youth dreams to realizing dreams, and now starting hand in hand.
Liu Mingzhi, CEO of Songhe Wine.
100 million Henan people, 10 billion Song River wine. This is Liu Mingzhi's plan for the future of Songhe Liquor by the new management team of Songhe Liquor. For the realization of the goal of 10 billion yuan in ten years, Liu Mingzhi made a detailed analysis of the industry, production area and consumers' expectations and loyalty to the Songhe brand at the meeting, so that Songhe LiquorThe ten-year growth path of "three years to raise the yuan and consolidate the foundation, four years to stand up to the sky, and three years to take off with 10 billion yuan" is more specific.
Among them, in the first three years of the "Yang Yuan Solid Foundation" process, Songhe Liquor plans to continuously consolidate the foundation of Songhe's development through strategies such as adjusting structure, flattening organization, establishing brands, and improving production.
In 2024, Songhe Liquor plans to achieve revenue of 1 billion yuan, profit of 200 million yuan, and investment of 100 million yuan in brand and distillery hardware; In 2025, it plans to achieve revenue of 1.7 billion yuan, profit of 400 million yuan, and investment of 200 million yuan in brand and distillery hardware; In 2026, it plans to achieve revenue of 2.5 billion yuan, profit of 600 million yuan, and investment of 200 million yuan in brand and distillery hardware.
In 2024, for Songhe Liquor, it is not only a year of struggle and hard work, but also a year of honor and confidence of "self-proof".