The whole process of opening a small coffee shop
Ideation and planning.
Before opening a coffee shop, it needs to be well conceived and planned. Identify your target customers and positioning, choose the right store location, and create a plan and budget. At this stage, competitors and market positioning also need to be taken into account in order to develop a unique strategy.
Preparation and decoration.
Once the location of the store has been determined, the decoration and design of the store needs to be carried out. This includes choosing the right décor style, buy+ the equipment and furniture you need, and designing the store layout and décor. to ensure that the storefront complies with relevant regulations and standards.
Step 3: Product Planning.
Coffee varieties and recipes need to be carefully planned. Other beverage and food options need to be taken into account to ensure that the needs of different customers can be met. At this stage, it is also necessary to negotiate channels with the first business to ensure the quality and stability of the product.
Step 4: Recruitment and training.
Before a coffee shop can open, the right staff needs to be recruited and trained. The quality and skills of the staff are essential to the management of a coffee shop, and they need to have a service attitude and coffee-making skills. At this stage, a training plan needs to be developed to ensure that employees can quickly adapt to work and provide a service experience to customers.
Step 5: Marketing & Publicity.
Before a coffee shop opens, marketing and promotional activities need to be carried out to attract the attention and attractiveness of customers. This includes developing marketing plans, designing promotional materials, and conducting online and offline promotional activities. Through clever strategies and campaigns.
Step 6: Commencement of operation.
The coffee shop was officially opened. After opening, you need to pay close attention to the situation of the store and adjust the strategy and product mix in time. It is also necessary to pay attention to the work of employees and customer feedback.
How much money you need to prepare in advance to open a small coffee shop
1.Rent: This is one of the fixed costs. The rent of a small coffee shop depends on the location and the size of the shop. In busy neighborhoods or business districts, rents can be very high.
2.Renovation costs: The style and quality of the renovation will affect the rental costs. The cost of minimalist decoration will be relatively low.
3.Equipment: including coffee machine, refrigerated display case, oven, etc. Used equipment may be less expensive, but it may require more maintenance in the long run.
4.Raw materials and consumables: coffee beans, milk, sugar, tea, snacks, etc. This part of the cost will increase as the menu is enriched and the number of customers increases.
5.Personnel salary: Includes baristas, waiters, and any other employees. The level of salary depends on the standard and the experience of the employee.
6.Business license and permit fees: According to local laws and regulations, registration fees, health permit fees, etc. need to be paid.
7.Marketing and publicity expenses: opening, online and offline publicity, social ** operation, etc.
8.Daily operating expenses: utilities, internet fees, etc.
9.Reserve funds: Prepare for unforeseen expenditures and low tides.
The amount of money you may need to open a small coffee shop can range from tens of thousands to hundreds of thousands. The exact number needs to be determined based on your specific situation and the market conditions in your area.