Intelligence has become a new era of new energy vehicle transformation, and for traditional models, it is also a new beginning.
As an important player in the development of China's automobile industry, Chery Automobile has a significant influence in the field of SUVs. However, in the era of intelligence, how to quickly adapt to and integrate into this development trend on the basis of maintaining their own advantages has become their "admission ticket" in the second half of the competition in the new energy vehicle market. To this end, Chery launched the iCar brand.
And today, the brand's first model, the iCar 03, is officially launched, and it is also Chery's favorite SUV model, but it is purely electric.
Interestingly, for the launch of the model, as the final price was gradually revealed, the exclamation and excitement at the venue filled the entire venue, because it was not as simple as "demolishing the house".
In our current observation of the market, although the entire industry is in the era of regional volume, most of them are still in a flat pricing way in the field of smart cars, which is not so expensive but not so cheap.
However, when the unveiling of this intelligent icar 03 with high-end intelligent driving, it was found that Chery really threw out a "king bomb".
The iCar 03 is available in six variants with a price range of 1098-16.980,000 yuan.
Among them, the four-wheel drive long-range intelligent driving version with high-end intelligent driving ability is also priced at less than 170,000 yuan, and it is almost the same as the entry version of some models**.
So, do you think that this car has a "high-end" quality under such a "volume"? Therefore, the observation of this car still needs to be carried out in the order from "outside" to "inside".
Let's take a look at the "outside" first.
Chery iCar 03 adopts a "square box" shape and is positioned as a "trendy box electric SUV", providing a hard-core off-road temperament.
With its classic boxy silhouette, the new car is subtly integrated into the trend of contemporary hardcore SUVs. Its design language rejects the softness of curves in favor of straight lines and corners to outline a sense of fortitude and strength.
The design of the lamps at the front of the car is not only highly recognizable, but the arrangement of the light sources inside is also particularly exquisite, as if it were the brightest star in the night sky, attracting all eyes.
However, the car in the picture above is a modified version, and those LED high beam spotlights need to be installed later.
In addition, the design of the front bumper is wide and sturdy, adding a sense of majesty to the front of the vehicle.
Looking at the side, the side profile of this new car subtly emphasizes its unique "square box" style, giving the vehicle a dignified and determined appearance, with a square yet sharp overall shape, with sharp lines and full curved surfaces.
In terms of details, the angular window bezels, and the convex design of the wheel arches show a strong temperament. In addition, the addition of a floating roof adds a touch of modernity to this car.
In terms of dimensions, the length, width and height of the new car are 4406mm, 1910mm and 1715mm respectively, and the wheelbase is 2715mm, showing a spacious interior, while in terms of wheel options, the new car is available in two sizes of 18 inches and 19 inches to meet different needs.
As for the exterior color, the new car will be available in six unique body colors, including the fresh True White, the calm True Black, the low-key Bit Gray, the stylish True Annoying Silver, the vibrant I Hao Blue and the unique Banana Green, providing consumers with a wealth of personalized choices.
In terms of rear design, the new car retains the classic "small bag" design elements, which are cleverly integrated with the longitudinal layout of the taillight clusters on both sides, so that the brand logo echoes each other and forms a harmonious aesthetic effect.
Undoubtedly, this accessory, known as the "little school bag", is of practical value. As an external square storage box, it doesn't need an external spare wheel as it's not a hardcore model for off-road adventures. The design of the "small school bag" can not only expand the storage space, but also make the rear part of the car more harmonious and balanced.
Of course, the official also provides a variety of personalized modification solutions for small school bags to enhance the fun of the vehicle, and at the same time, it is also fully in line with its trendy positioning for young consumers.
In addition, the rear bumper design of the ** model is also spacious, echoing the front bumper, strengthening the unity of the vehicle design, and the tailgate adopts a side-opening design and is equipped with a practical electric suction function, making the tailgate opening and closing process easier and more convenient.
After looking at the "outside", let's look at the inside.
The interior design of this new car is based on the T-shaped layout, with clear and sharp lines, creating an interior atmosphere that is both simple and powerful. In the choice of materials, it is the pursuit of refinement, which enhances the overall texture. Most notably, 92-inch LCD instrument cluster with 15The combination of the 6-inch central control screen not only has a sense of science and technology, but also integrates diversified functions such as WeChat ecology, entertainment, karaoke, and audio, providing a rich interactive experience for drivers and passengers.
It is worth mentioning that the design of the center console of the new car pays more attention to practicality while maintaining the comfort of family models, and adopts a more "thick" design, which makes the center console more visually full, and also enhances the convenience of operation. In addition, the car is equipped with a refined crystal knob and glove box with encryption, as well as a four-tone voice control system, so that most functions in the car can be easily controlled with voice commands.
In addition, in terms of configuration, the iCar 03 will be equipped with 6-way power-adjustable seats for the main driver, dual-zone automatic air conditioning, rear air conditioning outlets, roof racks and other configurations, and the middle and high-end models will also be equipped with 8155 chips, NFC keys, 50W wireless fast charging for mobile phones, heated steering wheel, heated front seats, ventilation massage for the main driver's seat, Infinity 12-speaker audio and other higher-end configurations.
It is worth mentioning that within this year, the car will also provide four upgrades to the on-board operating system, and through OTA (Over-the-Air) technology, the vehicle's functions will be continuously iteratively updated to ensure that users can enjoy the latest technological experience. These details reflect the car's design and attention to user experience.
In terms of space design, although the model is dominated by compact SUVs, the interior space has been carefully optimized. With a length of 4,406 mm and a wheelbase of 2,715 mm, the new car achieves a "space utilization" of 66%, ensuring sufficient seating and storage space. In addition, 1The large panoramic electric sunroof2 further enhances the visibility of the interior and demonstrates the excellent space design concept.
So, after talking about some of the most basic "functions" of the vehicle, how much is its intelligence level?
In terms of intelligent driving, the new car is equipped with DJI's in-vehicle pure vision intelligent driving solution, which consists of an inertial navigation binocular sensor, five vision sensors, and a processor with 32 tops computing power to achieve a variety of intelligent driving functions. The new car has the ability to support 10 routes and up to 150 kilometers of urban memory driving; And it can realize intelligent parking functions including indoor and outdoor cross-layer memory parking up to 2 kilometers away.
Here is going to knock on the blackboard, not to mention the actual experience of this intelligent driving system, but from the price of the entire model alone, icar 03 is a real small "wealth" in the same level of the big use of the model, such a cost-effective ** to obtain high-end intelligent driving ability, or pure vision, really hard to find.
In terms of power system, the new car ** single-motor and dual-motor versions of the model for consumers to choose. The single-motor version has a maximum power of 135 kW (184 hp) and a maximum torque of 220 Nm. The dual-motor all-wheel drive version has a maximum power of 205 kW (279 hp) and a peak torque of 385 Nm, allowing it to accelerate from 0 to 100 km h in just 65 seconds. The dual-motor model is equipped with the IWD intelligent electric all-wheel drive system, which provides a variety of driving modes to adapt to various driving scenarios.
In terms of chassis, the new car is based on the development of a hybrid chassis, equipped with a cavity cast aluminum H-arm + hydraulic bushing chassis structure, in which the design of the cavity cast aluminum H-arm reduces the impact by 40% and increases the aftershock suppression capacity by 50%, thus bringing a more comfortable driving experience to the driver.
In terms of safety, the iCar 03 will adopt an all-aluminum multi-cavity cage body structure, an innovative body technology that not only reduces the weight of the vehicle, but also greatly enhances the safety performance of the vehicle and provides more reliable protection for the driver.
In terms of battery safety, the new car has undergone more than 30 rigorous tests, of which 15 have exceeded international standards and 8 have reached the best level in the industry.
It can be said that from the perspective of market positioning, the iCar 03 shows its unique market charm. This pure electric SUV has successfully attracted the attention of young consumers with its distinctive hard-core off-road style, which is undoubtedly a big advantage in the current car market that pursues individuality and differentiation. **The range is positioned between 14 and 190,000 yuan, making the iCar 03 attractive in the highly competitive pure electric SUV market.
Although this car has the advantage of absolutely high cost performance, in my opinion. iCar 03 will also face several challenges in the future market layout.
First of all, the 8155 chip is not standard, which may have an impact on consumers who have a higher demand for smart technology. In addition, the performance of the two-wheel drive version is relatively low-key, and the maximum range of 501km, although sufficient for daily use, is not outstanding in the electric vehicle market, which may cause doubts among consumers who have higher performance expectations.
Of course, in Chery Automobile's new energy strategy, the iCar brand, as a new force, has shown competitiveness in new market segments, which marks the further acceleration of Chery Automobile's development in the field of new energy.
According to the data, the iCar brand mainly lays out the 150,000 yuan ** range, covering the A0 to A-class car market, and plans to launch B-class models in the future, which demonstrates Chery Automobile's far-reaching layout and firm determination in the new energy market.
We'll see.