As a representative of the service industry, property companies have a different focus from ordinary commercial advertisements in the production of promotional videos. The property promotional film should start from improving the professional image, service content display, emphasizing corporate culture, etc., and show the advantages of the enterprise through film and television language. Specifically, it can be carried out from the following perspectives:
1. Conceptual elaboration.
At the beginning, the company's service tenet is directly explained through the planning book, such as "committed to providing high-quality property services for owners" and "99% pass rate of project acceptance". The data is more convincing.
Second, the project display.
Using the technique of panoramic dynamic shooting, the audience is led to appreciate the selling points of the property project, such as material selection, decoration, public facilities, and intelligent equipment. Enhance the sense of depth of field motion and present the quality of the project from multiple angles.
3. Service experience.
Simulate the owner's perspective to move in the hardcover apartment, and show the daily maintenance, public area cleaning and other services provided by the property management. At the same time, it can be integrated into the vignette of quick response and professional service.
4. Employee interviews.
Through interviews with department heads or front-line employees, answer the questions that owners are most concerned about, such as cost structure, quality standards, etc. Put an end to clichés and highlight sincerity.
Fifth, corporate culture.
It displays employee training, post charging, employee care, corporate memorabilia and other contents, and sets off the core of comprehensive, positive and warm corporate culture.
Sixth, sublimation freeze frame.
Finally, the panorama of the company's iconic buildings and the accompanying drawings of the logo bring out the theme of "serving industry standards".
The filming of property promotional videos needs to strengthen professional rendering on the basis of commercial marketing, and strategically emphasize the brand connotation to spread a positive image. This requires a sense of responsibility and planning for filmmakers, and close cooperation with customers. The result is a brilliant work.