Medical promotional videos should focus on the professionalism, humanistic care and mutual trust between doctors and patients in the hospital, and the length is generally 3-5 minutes. It can be conceived from the following dimensions:
1. Open the relationship of trust.
Carefully design scenes of close contact with patients, such as doctors asking questions, meticulous care, and staff helping the elderly to seek medical treatment. Through the display of medical staff's affinity, the distance with the audience is shortened and a sense of trust is established.
2. Demonstrate humanistic care.
Hospital propaganda needs to be humane. You can add pictures such as volunteers condolences to patients, doctors patiently popularizing science for the elderly, and gathering joyful scenes in the center. Coupled with an interview with a patient's gratitude to the doctor, the audience felt the loving doctor-patient exchange.
3. Highlight professional strength
Professionalism is the foundation of the hospital's survival. Through digital display of medical big data applications, robotics, complex surgical processes and other pictures, the audience can be convinced of the hospital's hardware facilities and technical equipment. At the same time, medical experts can explain complex diseases on camera, which can also highlight the soft power of hospitals.
Fourth, highlight the characteristics and highlights.
Each hospital has its own specialty department or star specialist. This is the key to differentiating the competition. The promotional video needs to show these highlights in a targeted manner, such as the application effect of a new technology, the case analysis of the top expert team, etc.
5. Increase the sense of interaction and participation.
At the end of the film, you can add publicity for public science lectures to encourage the audience to actively interactOr aim at the audience and send out an invitation to "look forward to seeing you" from the narrator. Increase the sense of engagement.
Medical promotion needs to focus on professionalism, humanities, mutual trust, etc., and the language should be intuitive and sincere. The rhythm and scene transitions should be steady and generous, not too fast. The explanations should be easy to understand and supported by the necessary data.