In 1956, Junshan Silver Needle won the gold medal at the International Leipzig Exposition, and was known as "gold inlaid jade", and its price also set the highest in China's famous tea today. In 1959, Junshan Yinzhen won the honor of China's top ten famous teas. 0.With 96 square kilometers of land, Junshan Island, coupled with the strict requirements of 72 hours and 8 traditional crafts, the number of tea leaves per year is very limited.
Yellow changed to green, and the decline went to a trough
Yellow tea is the second largest tea category after green tea in history, with a long history and bright stars, including Junshan Silver Needle, Mengding Yellow Bud, Huoshan Yellow Bud, Mogan Yellow Bud, Wenzhou Yellow Soup, Weishan Maojian, Guangdong Daye Qing, Guizhou Haimagong Tea and other famous yellow teas, but later declined. In contemporary times, among the six major tea categories, green tea has the highest popularity, accounting for more than 70% of the tea market share in 2012, while yellow tea has the lowest popularity, in 2012, only Hunan, Anhui, Sichuan, Zhejiang very few regions of the country produced.
The number of tea leaves in Junshan Silver Needle every year is very limited, only about 100 catties, it is difficult for ordinary people to consume, for a long time, Junshan Silver Needle is used as a tea to entertain the envoys of heads of state.
The times are constantly developing and progressing, and in the era of industrialization of "heroes by quantity", Junshan silver needle has been unable to meet market demand. Green tea has always been a star product in the Chinese consumer market, with a simple process and large-scale production, so many enterprises in Yueyang that originally produced yellow tea have switched to green tea. The same is true for Junshan Silver Needle Company, Junshan brand green tea has been listed one after another, covering up the ...... of Junshan Silver Needle's former "yellow tea" on the market
Return to yellow tea and expand the category
"Junshan Yinzhen" is the only non-public brand among the top ten famous teas in China, and it is a brand fully operated by a single enterprise. Return to yellow tea and expand the category
Reshape the unique value of Junshan tea. The unique process of yellow tea is unique in the treasure house of Chinese tea making skills. After years of research, Professor Du Xiao of Sichuan Agricultural University found that yellow tea is the only warm tea in China, which can be drunk by most people, even people with weak spleen and stomach, cold hands and feet. Yellow tea can refresh the mind, eliminate fatigue, eliminate food and stagnation, etc. It is good for the spleen and stomach, indigestion, loss of appetite, excessive smoking and alcohol, laziness and obesity can be drunk. In addition, yellow tea is warm and neutral, contrasting with the wisdom of the Oriental Mean, the Tao is natural, the unity of heaven and man, and the realm of transformation.
Innovative products, from Junshan silver needle to Junshan yellow tea. In 2012, there was a phenomenon in China's tea market, those tea with a heavy culture, because of the scarcity and the market sought after, such as the ancient tree Pu'er, a thousand taels of black tea market fever, is not the case. Junshan Tea Industry timely excavates the history and culture of "Junshan Silver Needle", and launches a series of innovative yellow tea products such as "** bricks" and "* cakes" to enrich the product line. As soon as the "bricks" and "cakes" were listed, they were welcomed by the market and were quickly sold out, becoming a phenomenal event in the tea market that year.
Build a yellow tea industrial belt around Dongting Lake. The people of Hunan Province issued the "Opinions of the People of Hunan Province on Comprehensively Promoting the Quality and Upgrading of the Tea Industry" document, as the Junshan tea industry with the core resources of "Junshan Silver Needle" as an opportunity to vigorously build the yellow tea industry belt around Dongting Lake, with Junshan District and Junshan Island as the core, the development of 10 yellow tea industry bases such as Huarong County and Yueyang County, with an area of 200,000 acres of yellow tea ecological tea garden base, promote tea varieties and advanced cultivation technology, strictly control product quality, and drive farmers to continue to increase their income and get rich. Create a yellow tea production area with good agricultural ecological connotation.
The yellow tea industry belt around Dongting Lake is booming, and a number of leading enterprises such as Junshan Yinzhen, Dongting Mountain, Yongju, hundreds of yellow tea enterprises and thousands of merchants have emerged, driving hundreds of thousands of tea farmers to get rich and promoting the cluster development of Yueyang yellow tea industry. "Yueyang Yellow Tea" has grown from scratch and has become a public brand of tea with great influence in the domestic and foreign markets, which has effectively promoted the development of the entire category of Chinese yellow tea.
Content**: Jiang Tong's team, Junshan Silver Needle, etc.
Xiangmuxi Tea Industry, Jinyun Group Industry, Tea Industry Information, Huajing Industry Research Institute.