On January 19, the 2024 Fourth Brand Power Pilot Forum with the theme of "Gathering Pioneer Power and Setting Sail for the Sea of Stars" was successfully held in Sanlong Bay, Foshan, and the seventh batch of "Guangdong Famous Brands" awarding ceremony and the "Light of Domestic Products" plan release and signing ceremony of the brand power pilot project were grandly held, officially opening the Guangdong Brand Innovation Cultivation Base, planning to cultivate 1,000 domestic brands within 5 years, and promoting the rise of Guangdong's national and world-class brands.
Zheng Zhenbin, vice president of the product center of Qizhi, delivered a keynote speech entitled "Big Data + Large Model Empowerment to Help the High-quality Development of Domestic Brands", detailing how Qizhi can use "big data + large model" innovative service capabilities to help the light brand of domestic products, and shared valuable experience and successful cases.
In the digital era, big data has become a basic resource for innovation and development. Technological innovation, especially applied innovation, has shifted from the traditional experimental and inspired approach to a new paradigm supported by big data. In the wave of digitalization, Qizhi uses big data + large model empowerment to help enterprises quickly find the resources needed for scientific and technological innovation, and open up the "last mile" of scientific and technological innovation resource docking.
Zheng Zhenbin, vice president of the first product center of Qizhi Technology.
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Science and technology innovation space: enhance the core competitiveness of enterprises
Qizhi Technology is a service provider for the search, matching, management and operation of all-factor resources for China's science and technology enterprises, a national high-tech enterprise, a specialized and special new enterprise, and has been recognized by the Ministry of Industry and Information Technology as the only pilot demonstration project for the development of big data industry in science and technology innovation services in China. The company collects and governs global science and technology innovation data, builds AI models, accelerates the gathering of innovation elements to enterprises, and is committed to building China's first.
1. World-class big data infrastructure for science and technology innovation services.
Zheng Zhenbin focused on the introduction that at present, the big data platform of enterprise science and technology innovation services brings together 6900 million enterprise data, 4800,000,000,000,000,000,000,07.8 billion patent data, more than 47 million industrial policy data, more than 9 million technical achievement data and more than 2 million scientific research expert data, and the platform has 19 million registered users (as of December 2023). The company has created the original "4+" service model and "4x5" service capabilities, and has provided services for more than 20 provincial and municipal departments and tens of millions of enterprises through more than 60 subsidiaries across the country.
In the business world, SMEs have always played the role of "ant soldiers", they are huge, they account for 90% of all companies in the world, employ 70% of the workforce, but generate half of the world's GDP. However, SMEs still face many difficulties in the process of innovation and development, such as information asymmetry, difficulty and high cost of innovation decision-making, lack of policy information, and lack of effective access to innovation resources.
For entrepreneurs on the road of innovation, what is needed is not only a single element of resources such as technology, capital, talents, and customers, but also the effective integration and application of these resources. Data query is only the first step of science and technology innovation services, in order to truly help small and medium-sized enterprises solve the above pain points, it is also necessary to empower small and medium-sized enterprises to obtain resources and improve management efficiency.
Qizhi Science and Technology Innovation Space provides one-stop services for Chinese science and technology enterprises to solve problems such as marketing, innovation, internal control and financing. Through the technology of "big data + big model", enterprises know how to accurately match the innovation elements of enterprises and promote efficient innovation and development. Zheng Zhenbin pointed out that Qizhi uses big data analysis to identify potential customers in marketing, and provides accurate market positioning and marketing strategies; The large model analyzes market trends in real time and customizes marketing plans to help enterprises expand market share and brand influence. In terms of R&D and innovation, Qizhi integrates resources to provide cross-border R&D support, uses large-scale model technology to explore R&D opportunities, optimizes R&D processes, reduces costs, and enhances innovation capabilities.
In terms of internal control of achievements, the company knows that the science and technology innovation space optimizes the enterprise process through big data analysis, monitors the operation status of the big model, finds and solves problems in advance, improves internal management efficiency, reduces risks, and enhances the core competitiveness of the enterprise. In terms of financial integration, Qizhi uses data analysis and technical advantages to provide comprehensive financial services to assist enterprises in assessing financing needs, formulating strategies, connecting with investment institutions, and solving capital problems.
Excellent Performance: Helping enterprises to leap forward their brands
In addition to the space of science and technology, Qizhi also focuses on the creation of an excellent performance model. Performance excellence is the core element of the world's best business, and it is a comprehensive set of organizational performance management methods. Through the excellent performance model, it can create comprehensive income value for enterprises and comprehensively enhance their core competitiveness.
Zheng Zhenbin introduced, "Enterprises know that the benefits brought by the excellent performance model to the enterprise are multifaceted. "First of all, this model can help enterprises comprehensively reduce R&D design, procurement, manufacturing and marketing costs, and achieve cost reduction and efficiency increase; Secondly, by improving the timeliness of delivery, product qualification rate, business cooperation stickiness, channel thrust and other aspects, multi-dimensional customer satisfaction is improved; Optimize the business model of the enterprise, promote the enterprise to change from the traditional push plan to the pull plan to reduce inventory, so as to improve the inventory turnover rate and order management efficiency.
At the same time, the excellent performance model also improves profitability by optimizing product power and brand power. In addition, this model can also improve the organization's incentive mechanism, organizational mechanism and talent mechanism, stimulate the potential and creativity of employees, improve team execution, realize the optimal allocation of responsibilities and rights, and improve the organization's collaboration and agility.
Zheng Zhenbin said that at present, Qizhi has more than 100 companies with excellent performance consulting experience, and has accumulated a large number of mature consulting cases and methods and tools. This valuable practical experience can provide a reliable reference and reference for more enterprises to help them successfully implement the performance excellence model and achieve sustainable development.
At the 2024 Brand Power Pilot Forum, Zheng Zhenbin also participated in the summit dialogue session of "How to Build Brand Value in the Global Market", and conducted an in-depth discussion with elites from all walks of life on how to establish brand value in the global market. He pointed out that if companies want to establish brand value in the global market, they must be sensitive to the demand trends in overseas markets and respond quickly. He emphasized that brands based on the domestic market are more likely to succeed, and technological innovation is the fundamental driving force for the sustainable growth of domestic brands. Only through continuous innovation and research and development can enterprises maintain a leading position in the fierce market and make domestic brands shine in the global market.
The successful holding of this forum has further promoted the rise of national and world-class brands in Guangdong, and provided valuable insights and inspiration for how Guangdong brands can build their core competitiveness and establish an excellent brand image in the international market. As a leader in scientific and technological innovation, Qizhi has injected new vitality and provided strong support for the high-quality development of domestic brands with its unique big data + large model service model. Looking forward to the future, we have reason to believe that as more enterprises continue to break through and innovate and enhance brand competitiveness, the global influence of Chinese brands will be significantly enhanced, and the road to brand power will become broader and broader.