Recently, the results of the 2023 "China Ding" financial industry outstanding case selection activity hosted by the national key news **China.com were officially released. BOCOM Life's Characteristic Inclusive Pension was awarded the Outstanding Case of Ageing Finance of the Year.
In order to show the quality and efficiency of the development of financial institutions in a multi-dimensional, multi-level and three-dimensional way, set a benchmark, and promote the high-quality development of finance, China.com launched this evaluation case collection in December 2023. The activity focused on doing a good job in five major articles on finance, and set up 15 directions to carry out case collection, and many financial institutions paid great attention to and actively participated in the evaluation.
As a life insurance subsidiary of a major state-owned bank, BOCOM Life focuses on the field of insurance protection, helps the steady development of pension finance and inclusive finance business, and takes inclusive pension as the main focus and customer demand as the guide to create a characteristic inclusive pension business covering pension insurance and home care services.
Combined with the attributes of life insurance products, BOCOM Life Insurance has highlighted the design of pension financial products to meet the comprehensive needs of customers in terms of accident protection, health care and pension reserves. Through a differentiated insurance package, the company provides a wealth of choices for the young and the elderly. The company has improved the product system for the elderly, and built a protective barrier for the elderly customers in terms of travel accidents, medical treatment for specific diseases, and in-hospital and out-of-hospital care. The company actively participates in the construction of policy-based pension insurance, and as the first batch of companies to pass the acceptance of the personal pension account system, the company will launch the company's first personal pension product in March 2023.
In terms of elderly care services, BOCOM Life focuses on 90% of the home-based elderly care customers, faces inclusive customer families, integrates third-party resources of high-quality elderly care in the society, and creates a full range of home-based elderly care services of "health management + home care" for the elderly. Recently updated and launched the BOCOM Life APP8Version 0 has built a "pension community" and created an online zone of "Paradise for a Beautiful Life for the Elderly", covering the life circle of "medical, food, housing and transportation", providing customers with a one-stop comprehensive service platform for the elderly.
BOCOM Life continues to practice the political and people's nature of financial work, closely follows the guidance of the national pension service policy, meets the needs of Bank of Communications for the expansion of pension finance, continuously optimizes the characteristics of inclusive pension business, improves service levels, and promotes the high-quality development of the pension industry.