At the end of the year and the beginning of the year, local cultural and tourism departments represented by Harbin have set off an "involution" boom to strive for online traffic and offline tourists, generating wave after wave of linkage effects, bringing a "good start" to the tourism market in 2024. The Spring Festival is approaching, as the Spring Festival holiday is approaching, tourists' enthusiasm for travel continues to rise, and local cultural and tourism departments have already been gearing up to open the "pet guest" mode, and launch ingenious New Year cultural tourism activities according to local conditions, bringing fresh gameplay and diverse choices to New Year travel.
"Erbin" has become popular with the "ice and snow culture" in the northeast, and Tongjiang, which is also in Heilongjiang Province, has also "rubbed" a heat. Recently, cultural and tourism workers in Tongjiang City, with the local inheritors of intangible cultural heritage skills, wore fish skin clothes, held fish bone paintings, sang Imakan (Hezhe folk art storytelling form), and brought local local specialties to appear on Harbin ** Street to promote the folk culture of the Hezhe people to tourists from all over the world.
Jiang Lili, deputy secretary of the Party Committee and head of Hezhe Township, Jiejinkou, Tongjiang City, Heilongjiang Province, told the reporter of China Youth Daily and China Youth Network that fishing is the traditional production method of the Hezhe people, and winter fishing is an activity that can fully demonstrate the traditional fishing and hunting culture of the Hezhe people and the charm of ice and snow. From sacrificing to the lake, waking up the net, breaking the ice, to the netting, drilling, walking the pole, and then to pulling the net and fishing, every link has its own folk customs. This winter, Jiejinkou Hezhe Township has prepared a rich and colorful cultural and tourism feast for tourists, where tourists can not only experience the Northeast characteristic ice and snow entertainment projects such as splashing water into ice, skating and skiing, and dog pulling and climbing plows, but also deeply experience a series of activities with the characteristics of Hezhe folk customs, such as winter fishing and whole fish feast tasting. The Hezhe Winter Fishing Cultural Research Route allows families with children to travel to a full harvest.
Jiang Lili told reporters that in order to improve the quality of tourism services, the local government has also taken a series of measures to standardize the tourism souvenir market and restaurant meals, so as to avoid the occurrence of opaque and scenic premiums.
Hunyuan County, Datong City, Shanxi Province, located at the foot of Beiyue Heng Mountain, is in full swing around various cultural activities for the festival: workers and masters are busy decorating the lights on the streets of the county; The antique street in the ancient city of Hunyuan is undergoing the finishing work before operation, preparing for the official opening during the Spring Festival; The Spring Festival Gala is also ...... in the rehearsal
Zhang Donghao, director of the Hunyuan County Culture and Tourism Bureau, told reporters that in order to welcome tourists from all over the world this year, Hunyuan County has arranged a colorful national treasure in the ancient city to shine the ancient city lamp group, Yi bronze lamp group, Qifu Qile Liangfen baby lamp group, etc., showing the cultural charm of the ancient city. In addition, Hunyuan County will also hold a series of activities of "Honest Hunyuan Chinese Year" to send a rich spiritual and cultural feast to tourists and the masses, and inject vitality into the Spring Festival holiday tourism.
In order to facilitate the travel of tourists and activate the holiday cultural tourism market, Hunyuan County has launched the policy of "from February 1st to 29th, except for the hanging temple, all scenic spots in the county will be free".
The "New Year's flavor" infiltrated with folk culture is also becoming stronger and stronger in Liyang Town, Tunxi District, Huangshan City, Anhui Province. Ye Qilong, mayor of Liyang Town, Tunxi District, Huangshan City, told a reporter from China Youth Daily and China Youth Network that on the occasion of the upcoming New Year, Liyang Town focused on the theme of "Chinese New Year, Huizhou Flavor, Celebrate the New Year in Huizhou", focusing on folk culture and special food experience, and prepared a cultural and tourism feast with a strong New Year's flavor and full of interest for tourists.
In addition to the "Visiting the Mountain to Welcome the New Year" activity and experiencing the "Liyang Xi City" celebration activities in Liyang in Lane, during the Spring Festival, the provincial-level historical and cultural block - Longfu Old Street will carry out a series of activities of "Dongyuan Hometown Culture New Year", with "Red Scarf Little Tour Guide" explaining the history and culture of Longfu to tourists, and calligraphy enthusiasts writing Spring Festival couplets for the masses in the Nantou Practice Square of Peach Blossom Island. On the occasion of the 300th anniversary of the birth of Dai Zhen, a philosopher and scholar of the Qing Dynasty, Longfu Zheng Street also carried out a concentrated display of Dai Zhen's culture to help tourists better understand the local history and culture. In addition, in Liyang Town, you can also taste Huizhou special food, such as rice dumplings wrapped in gray sauce, dried bamboo shoots, ham, edamame tofu, stinky mandarin fish, etc., which can make tourists feel the strong flavor of the New Year.
Ye Qilong**, this Spring Festival holiday, Liyang Town will usher in another peak of tourist reception. As of press time, six or seven percent of the local homestay rooms have been sold, and the Chinese New Year's Eve dinner in several major hotels has been sold out. In order to ensure the safety of tourists and let tourists have a better travel experience, Liyang Town has set up a special class for activity security during the Spring Festival, implemented the guarantee mechanism, organized party members, cadres and volunteers in the town to clean up the main and secondary roads and other major areas of the town, and hung red lanterns to create a festive and joyful atmosphere.
Langzhong is known as the "birthplace of the Spring Festival". On December 17, 2023, Langzhong Ancient City Airport will be officially opened, and tourists can realize a trip to "worship the source of the Spring Festival" during the Spring Festival holiday. On January 18th, the Chinese New Year and 2024 Spring Festival cultural activities in the ancient city of Langzhong opened in Zhangfei Square, where dragon dances, lion dances, stilt walking, shadow puppetry, and "Spring Festival Old Man" blessings and other folk customs projects were staged one after another to welcome the upcoming Year of the Dragon. Zhang Qiujing, deputy head of the tourism section of the Langzhong Ancient City Scenic Area Administration, told reporters that this activity will last until February 25 (the sixteenth day of the first month).
Zhang Qiujing introduced that in order to improve the service level, Langzhong Ancient City has also carried out three major actions: "benchmarking and table improvement, smiling and lighting up the ancient city, and crossing the ancient style and ancient rhyme", guided by the needs of tourists and market needs, and effectively providing services for tourists and tourism-related businesses, and extending the tourism industry chain.
In terms of building a "friendly" tourist destination, Harbin has set a benchmark, driven by "Erbin", local cultural and tourism departments are increasingly "listening to persuasion", and thus attracting waves of traffic attention. However, can "pampering customers" and "listening to persuasion" turn online traffic into offline customer flow? More importantly, can it improve the experience of tourists and turn "returning customers" into "repeat customers"?
According to Li Xinjian, executive director of the Capital Institute of Culture and Tourism Development of Beijing Second University of Foreign Chinese, in order to improve the experience of tourists, it is necessary to deeply understand the connotation of scene and immersion, and deeply practice it in the process of cultural tourism product innovation and service optimization. The core of the so-called scene-based is empathy, through the perspectives of time scenes, space scenes, fusion scenes, etc., to solve the problem of tourists "this person's situation here, this place, this scene, this wish", and create an atmosphere that triggers their desire to consume, so to a certain extent, scene-based is to create an atmospheric space. The core of immersion lies in being fascinating, and through the empowerment of technology application, content innovation, and environmental aesthetics, visitors are attracted to involuntarily enter the experience space and imperceptibly obtain a deep experience.
Li Xinjian believes that tourism is a kind of comprehensive consumption, in order to satisfy tourists, can not only rely on tourist attractions and other basic tourism supply, but also rely on the coordination between all relevant supplies during the stay of tourists in tourist destinations, and to fight for the overall supporting and industrial ecology of tourism related to tourism in tourist destinations. This is also the most basic market logic and intrinsic development concept of all-for-one tourism.
China Youth Daily, China Youth Network reporter Xia Jin
*: China Youth Daily.