Wenzhou Metersbonwei Hu Jiajia family, 7 years of loss of 3.2 billion, the end of a clothing empire! Wenzhou and Jinjiang are very similar, there are many footwear and clothing companies, such as: Aokang (written in the previous article), Red Dragonfly, SAINT ANGELO, Semir, and Metersbonwe we are going to talk about today! Those of us who didn't go through the Met when we were studying the Hot Spot Engine Project Bonwe, but said it went out of business and it went out of business, just like youth didn't leave us a little echo! 
The beautiful president Hu Jiajia is the only daughter of Zhou Chengjian, very young is 86 years, she graduated from the London Istituto Marangoni master's degree, and it is also the highest education in the family! It is also rumored that Zhou Chengjian has three wives and three daughters, and none of the three daughters have his surname, so you can write about him later! It stands to reason that such a highly educated female leader, and his husband is also a highly educated returnee, so the family should guide the rapid development of the enterprise!
Zhou Chengjian should have thought the same way at that time, his daughter can take over the big position, and he can go out to enjoy the mountains and rivers! It's a pity that she lost 3.2 billion in 7 years at the helm of Metersbonwe, and she herself was also limited, and a service empire ended with 6 stores left! Zhou Chengjian, the former richest man, was in a hurry, his daughter Hu Jiajia resigned, and he went out of the mountain for the second time, when the times have changed greatly! Let's talk about the reasons for the defeat of Metersbonwe!
1. Zhou Chengjian gave the big position to Hu Jiajia, who was born in the 80s, early, and did not personally help and teach, so he gave it a good ride! Similarly, you can take a look at another richest man, Zong Fuli, who was born in the 70s, is also her only daughter. Zong Lao is still struggling on the front line, so that his daughter can get full experience, first set up a company by himself, and then come back to be the general manager of Wahaha Group. And he has to take his daughter for a while, so that the entrepreneurial spirit of being responsible, daring to endure hardships, and loving to work hard is admirable!
Second, Hu Jiajia and her husband are both returnees, so they have learned all the ones outside, but they lack local experience! Two people want to make achievements in a hurry, waste all the money**self-built**, and the positioning is not accurate, you can beat Jingdong, **In addition, it is not possible to develop new brands in addition, there is no distinctiveness, and it will slowly decline! Look at Semir in Wenzhou, it lives a very moist life and makes a transformation in time. The new baby and children's brand bala is very popular, and the positioning of the low-price brand is mainly cheap, and local consumers are very cheap!
Third, the problem of design and operation, there is no innovation! Enterprises with a market value of tens of billions, designers buy some new products from abroad and come back, directly plagiarize, without any creativity of their own, which is doomed to the decline of the enterprise! Last time in the battle of Douyin domestic products, I swiped Metersbonwe every day, thinking that if there is a suitable one, I will buy one. Then, after watching it in the live broadcast room for so many days, those coats don't know how many years they have been pressed. Their styles are so old-fashioned, and the anchor's height of 168 and weight of 100 pounds can't save the ugliness of those clothes.
After reading the case of Metersbonwe, I think that the management has no experience in doing entities, and attaches too much importance to marketing, which has something to do with Hu Jiajia's educational background. The essence of clothes is the material, and the material check is the first step! Then, design is the core, without good design, there is no market competitiveness! To do these two links, we must have a conscience and a bottom line, and we must make consumers comfortable.
Management is very important, and employing people with a conscience is necessary. If the product is not easy to wear, it is naturally not good to sell, that is the conscience of the designer and the purchaser is bad, and the consumer is not at ease! Entrepreneurs themselves are reluctant to wear it, and they also expect high product sales, and once the brand reputation is wasted, it will be difficult to do it again!
I remember that the earliest Metersbonwe advertisement was endorsed by Aaron Kwok, who took a female model to run on the building, and the advertisement was on CCTV 5** every day. At that time, I saw that Guo Tianwang was handsome, and I also bought a coat, and I liked it. The founder, Zhou Chengjian, went out of the mountain for the second time, and I don't know if I can turn the tide! The tide of the times passed, and it was only then that we knew who the naked swimmers were. As an entrepreneur, we must walk on thin ice, do a good job in products, serve consumers well, and work tirelessly to bring good people!