4 warnings! Rainy and snowy days during the Chinese New Year? Vipshop s down jackets are selling out

Mondo Fashionable Updated on 2024-02-05

Recently, four warnings of high winds, fog, heavy snow, and freezing have been issued one after another, and it is predicted that extreme cooling conditions may occur in the next period of time. In the southern region, widespread rain and snow continued at least until Chinese New Year's Eve.

At present, Henan, Anhui, Hubei and other places have been hit by rain and snow one after another. According to the meteorological observatory, heavy snowstorms occurred locally in the southwest and northeast of Hubei. In addition, the weather in Guizhou, Hunan, Hubei, Henan, and Anhui is complicated, and freezing rain occurs in many places, and the freezing rain falls into ice, which shows the cold weather in five or nine days.

On social platforms, many netizens complained repeatedly, claiming that the dream of a warm New Year was shattered. A Hubei netizen even said that he didn't want snow or cooling, and he really couldn't go home for the New Year if it went on like this.

Guangdong has failed to enter winter all year round, but this winter has not escaped. Recently, it has also cooled down repeatedly, and a netizen almost said in a pleading tone, "It's not allowed to cool down during the New Year."

The beginning of spring has arrived, but the cold air is "lai" and refuses to go, seeing that the New Year is about to be, it is really with the people who want to warm up the New Year and welcome the New Year. But it turns out that everyone was actually prepared for a long time, and hastily added down jackets and thermal underwear to the New Year's list.

Especially on platforms such as Jingdong Vipshop, there has been a warm consumption boom recently, which is almost on par with the hot consumption of New Year's goods. After the launch of this year's New Year's Festival, not only the sales of a large number of goods such as snack gift bags and health care and nutrition products are obvious, but also all kinds of warm clothing have been sold out.

The performance of the "best winter tie" down jacket is particularly prominent, and the recent Vipshop meeting has reached a three-digit increase in men's, women's and children's down jackets, and the sales of thermal underwear have increased by three times year-on-year.

In the past, even if they bought new clothes for the New Year, people often did not pay much attention to down jackets, after all, the coldest time of the year has passed, and the warm spring is just around the corner. But the down jacket has been sold out, which shows that young people are actually mentally prepared for the possible cooling of the New Year.

Now that the New Year is coming, even if the temperature drops down sharply, people can still have a prosperous year. In the hearts of Chinese, the New Year is not only a festival, but also a symbol of reunion, happiness and happy life, the end of the year, and the expectation of the new year.

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