Decode the secret of MAZDA3 s global popularity

Mondo Technology Updated on 2024-02-01

It is a popular car circle with a global best-selling volume of 7.2 million units and an average annual sales volume of 360,000 units, and it is also the "control totem" and "cornering weapon" in the minds of several generations, and it is a masterpiece in the century-old history of the Mazda brand. Since its global launch in 2003, the Mazda3 has gained countless loyal fans, and to this day, the dynamic figure of the first generation of Mazda3 Ankesaila is still galloping on the roads around the world. On the occasion of the twentieth anniversary of its birth, Changan Mazda's 2023 next-generation Mazda3 Ankesaila took over the baton and went on the market, 8990,000 surprises** keep a generation of sports legends on the minds of younger generations.

Legend, from the bright

In 1963, the Familia, the predecessor of the Mazda 3 model, was launched and successfully opened up the market segment as a 5-door station wagon (Familia van). With a sleek and functional design, Familia Van has achieved excellent sales figures. In 1980, the fifth-generation Familia (GLC 323) was launched, and the Familia, dressed in red paint, quickly became popular among young people, winning the 1st Japan Car of the Year Award, becoming an epoch-making symbol, and since then, red has become an eye-catching symbol and a timeless classic for Mazda models. The success of the Familia has also accumulated rich experience in the field of family sedans, and also laid a brilliant gene for the birth of the Mazda3 series.

The fifth-generation Familia (GLC 323) was launched in 1980].

In the new millennium, the legend continues

Building on the success of Familia in the global market and entering the new millennium, Mazda officially launched the all-new A-segment Mazda3 in 2003. As a global strategic model, the Mazda3 Ankesaila achieved sales of 1 million units within three years and two months after it was put into production, setting a record for the fastest single model of the Mazda brand. The first-generation MAZDA3 is designed with the concept of "good feeling, rich creativity, and dynamic vitality", and in the field of safety, it adopts a sturdy 3H body structure, equipped with front dual airbags, bilateral side airbags, collapsible steering column, collapsible brake pedal, pre-tensioned seat belts and other equipment. With innovative design concept, exquisite craftsmanship and solid chassis handling, MAZDA3 is deeply loved by users around the world.

In 2006, the first-generation Mazda3 was officially produced by Changan Mazda in Chongqing. The new car is equipped with 2The 0-liter naturally aspirated engine adopts S-VT variable timing control system, VIS continuously variable intake system, TSCV variable vortex control system and electronic throttle control technology, and the top speed exceeds 200km h. In 2010, Changan Mazda launched the domestically produced facelifted Mazda3 sedan version at the Nanjing plant, which is also the most familiar Mazda3 model for domestic users. The new car features a newly designed front envelope and grille, three 16L model and three 2The 0L model provides a wealth of car purchase options for the rapidly growing Chinese car user base.

In 2010, the second-generation Mazda3 was the first to enter the Chinese market in the form of imports. In 2011, the domestically produced Mazda3 Xingcheng rolled off the assembly line at Changan Mazda's Nanjing plant, and the new car was launched6l and 2There are a total of five models with two displacements of 0L, and the price range is 1128-15.380,000 yuan. The Chinese name "Xing" means "star-studded", reflecting the flowing beauty of the new model, and "Cheng" means "indulgence", reflecting the sports car temperament and precise handling of the new car. The second-generation Mazda3 "cute and cute" front face design, together with the willow leaf headlamps and fog lamps, outlines a strong sense of visual effect, and the shape is bold and full of variety. To this day, many second-generation Mazda3 stars still drive the streets of the city.

Soul moves, love at first sight

With the introduction of SKYACTIV technology and the Soul of Motion design concept, the third generation of MAZDA3 with new technology and design is launched. In May 2014, the third-generation Mazda3, named the Mazda3 Axela, was officially launched in China at Changan Mazda's Nanjing plant. The new model consists of a total of 11 models, including six sedans and five hatchbacks, with a price range of 1149-15.990,000 yuan.

Axela is derived from the English accelerate and excellent, which means acceleration, excellence, and infinite possibilities. The third-generation Mazda3 AXELA has distinctive sports genes and pure handling performance, as well as the all-round quality of IKEA, business and travel, which perfectly meets the needs of young urban families and leads a new trend of car use. At the same time, as the second domestically produced model of Changan Mazda to fully adopt the "Skyactiv" technology after the Mazda CX-5, the Mazda3 Axela is equipped with an upgraded version 15l and 20L two "SKYACTIV" high-compression ratio gasoline direct injection engines. The SKYACTIV engine has the highest compression ratio of 13:1 in its class and a new 4-2-1 exhaust system. For the first time, the third-generation facelifted Ankesaila is also equipped with Mazda's world-first "**C acceleration vector control system", which is based on Mazda's "people-oriented philosophy" research and development philosophy as the starting point, bringing more users a truly "smooth and smooth" driving experience and a more comfortable riding experience.

The next generation, the pinnacle

In 2019, the next-generation Mazda3 Ankesaila was launched globally, and it was officially launched in China in September of that year. The next-generation Mazda3 Nexera won the 2019 Red Dot Design Award and was shortlisted for the 2020 World Car of the Year Award and the 2020 World Design Car of the Year award. In the Chinese market, the next-generation Mazda3 Ankesaila has successively won the 2020 China Car of the Year Award, the Top 3 of China's Design Car of the Year, and the 2021 China Top 10 Body Award.

In the field of security, the next-generation Mazda3 Ankesaila is also at the top. It has successively won 6 highest G excellent evaluations in the 2020 C-IASI China Insurance Vehicle Safety Index (China Insurance Research Institute), Top Safety Pick+ in the 2020 IIHS National Insurance Institute for Highway Safety crash test, and 5-star safety rating in the 2019 e-NCAP European New Car Safety Assessment Association crash test. Numerous world-class awards provide a solid endorsement for the safety strength of the next-generation Mazda3 Ankesaila, and provide an authoritative reference for the majority of users' car purchase choices.

The 2023 next-generation Mazda3 Ankesaila is the best value choice launched by Changan Mazda to further lower the threshold for young users to buy a carThe official price of the 5L model is 8990,000 up, 2The official price of the 0L model is 9990,000. The 2023 Ankesaila is equipped with an upgraded version of SKYACTIV with a high compression ratio and direct injection in the cylinder 15l/2.The 0L engine can meet the "National VI B" emission standard without installing a particle trap, and with the 6AT automatic manual transmission, as well as the I-DM human-horse integrated driving evaluation system, and the upgraded version of the C plus acceleration vector control system, it can be called the "most beautiful cornering king" of the new generation.

Over the past 20 years, the MAZDA3 has won the love of more than 7.2 million global elites with its unique driving heritage and sports aesthetics. The 2023 next-generation Mazda3 Ankesaila has a pioneering refresh, with a more sporty appearance, upgraded standard safety performance, and integrated driving control, bringing users the most advanced driving pleasure and value-added choice.

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