When people buy items in their daily lives, most of them will choose well-known brands, the main reason is that there is securitySuch a big brand is naturally better than the products that come out of a small workshop.
From socks and clothes to household appliances, whether it is product quality or after-sales serviceCertain national brands were once so convinced that they were often bought.
With the development of the times, the original intention of some brands is no longer thereThey began to sell counterfeit and shoddy products based on people's trust, not only did they not have factories, but they also sold brand labels to unknown factoriesMake a fortune on people's trust.
So, how many of the following OEM brands have you bought?
The first pharmaceutical brand to bear the brunt is Renhe PharmaceuticalThe popularity of this brand is very high, and it is also an old domestic productFor the drugs produced by this brand, people were once convinced.
I don't know when it started, Renhe Pharmaceutical not only produces medicines, but also cosmetics, facial cleansers, and so onThis made some people not understand, so they started searching for relevant information on the Internet.
It was found after the investigation of netizensRenhe Pharmaceutical has moved towards the road of "OEM".Selling your brand label to others is actually legalBut the quality of the product is not audited, and only the consumer is hurt in the end.
Many people learned about this business modelI went to the enterprise to check the information about Renhe Pharmaceutical, and found that there were 6562 pieces of relevant informationIt's shocking.
In the face of such a thing, many people think that this brand has lost its original intentionThe sale of incidental drugs is no longer availableUse your own strength to push customers outward.
At the same time, Renhe Ingenuity, a subsidiary of Renhe Pharmaceutical, has also moved towards the road of "OEM".Many people are because they have feelings for this brand, so when a new brand appears on the market, they still have a good impression of the old brand.
But in the face of items without quality assurance, the public really dare not buy themOnce you taste the sweetness from the act of "OEM".Will you still be serious about drug research and development? That's what consumers are most worried about.
Nowadays, the network is so developed, in the face of such a thing,Some righteous netizens** showed this phenomenon, and more people realized that these pharmaceutical brands no longer had their original intentions.
In fact, some netizens said that the act of OEM is understandableThe most unacceptable thing is that the brand does not control the quality of the product, allowing some inferior products to appear on the market under the brand of medicineAfter-sales is also not guaranteed.
The "OEM" behavior in this industry is very rampantEveryone has a need to buy clothes, and now there are some new brands on the marketBut the public still thinks that the old brand of clothes is more secure.
Whenever I buy clothes in the new season, whether online or offline, I will first go to the store that I know wellConsumers hang these clothing brands high, but these brands treat consumers as leeks.
Hengyuanxiang is a brand established since 1927It has an irreplaceable place in the hearts of many peopleIf the quality of the clothes is not good, and the after-sales service is not good, how can it survive to this day?
In this regard, many consumers trust Hengyuanxiang brand clothes very muchWith the passage of time, Hengyuanxiang also regarded consumers as leeks and started the behavior of "OEM".
While there are significant benefits to be gained from such actions, it is not the path to sustainabilityAfter so many years of establishment, it is still favored by consumers for two reasons, product quality and cost-effective.
Word-of-mouth is what a brand should pay the most attention toIf you don't even want word of mouth, such high returns can only last for a period of time, and then the public will not choose to buyIt's hard to regain consumer trust.
There are also Antarctic people who have the same behavior as HengyuanxiangIn 2019, Antarctic people earned 1.3 billion yuan by selling trademarksAt the beginning, this brand was deeply loved by consumers and was very cost-effective.
Antarctic people are going farther and farther on the road of "OEM".The reputation accumulated before is ignored, and at the same time, the field involved in Antarctic people is no longer satisfied with clothingEven when it comes to cat food, it spans so much.
In the face of such behavior, how can consumers rest assured that Antarctic people can control product quality in all fieldsIn the long run, consumers no longer trust the Antarctic brand.
Consumers who were unaware of it before thought it was a newly expanded field of Antarctic people, and bought out of trust in the brand, but finally found that it was not what was advertised at all, which caused a lot of complaints.
In 2018, it was revealed that Antarctica people had no production line and only sold tags, and they were on the black list 14 times due to quality problemsInvolved in a variety of fields, blindly pursuing high profits, completely ignoring consumers.
The OEM behavior of the Antarctic people is still going on, and there are still some unsuspecting netizens who are still fooled, and the Antarctic people do not have their own factories nowonly relied on selling trademarks to eat, and the profits did not decrease but increased, which shocked many netizens.
The brand Yu Zhaolin is very famous in the thermal underwear industryFounded in 1996, the product quality is clear and the appearance design is very novel, since it has been on the stage of the garment industry, it is deeply loved by consumers.
As time goes by, so does the age of the brand's foundersSo the company was handed over to the juniors to take care ofAfter that, the management model gradually changed, involving many fields, children's clothing and home textiles, which are also acceptable to the public.
What consumers didn't expect was that the brand Yu Zhaolin had also embarked on the journey of "OEM".Nowadays, the brand of Yu Zhaolin on the market is not necessarily a product produced in its own factory.
There are many old brands in the clothing industry that are moving towards the road of "OEM", and there are many clothing brands in the market todayBut why are old brands of clothes so popular with consumers? In the final analysis, it's because of word of mouth.
Originally, these brands would go further in the marketBut because of the momentary interests, the needs of consumers are ignoredThere is no quality to speak of, and consumers will not pay for it again.
These brands have also ruined the reputation they have worked so hard to build over the years.
Royalstar is a well-known electrical appliance brand for many consumersWhether it is a small household appliance or a large household appliance, this brand is involved, and it was originally just a small brandAfter years of precipitation, Royalstar has gradually been recognized by customersAnd this brand is also well-known to everyone.
I thought that after the devastation of wind and frost, Royalstar should cherish the recognition that it has nowBut in recent years,This electrical appliance brand has also started an "OEM" business.
Reduce their own production volume, let some unknown factories produce, and then sell the trademark, many of the Royalstar appliances on the market today are not produced in their own factories.
If there is no problem with the quality of the product, it is not saidHowever, in the "Clean Network Action", it was detected that there were certain quality problems in Royalstar's small household appliancesThis is unacceptable to consumers.
Not only domestic home appliances are "OEM", but also many popular foreign brand electrical appliances in China have also entered the public's field of vision by relying on "OEM".
The well-known Japanese brand Toshiba White Appliance was sold to Midea in 2016Now we are familiar with the domestic home appliance brands are Gree, Midea and Haier, not only Midea acquired foreign brand home appliances, Haier also acquired foreign brand home appliances.
The Japanese brand Toshiba sold the brand to Midea because of the bad environment, not only Midea was sellingSome of Toshiba's TVs are sold on an "OEM" basis by TCL, which makes consumers a little confused.
Even the well-known domestic Philips has OEM behaviorThis brand is a well-known home appliance brand in the Netherlands, but as consumers buy, there are more and more quality problems, and then they realize that something is wrong.
Philips is probably best known for its razorsBut in addition to this, it also involves other home appliances, such as rice cookers, curling irons, and so onPhilips has also made a lot of money by selling trademarks, but the quality of its products has been criticized.
The act of selling trademarks has made these old domestic brands make a lot of moneyIt can also be seen that consumers trust and favor these brandsBut these brands have failed to treat consumers as leeks.
With the development of the Internet, brands in various industries have emerged in an endless stream, and consumers are not familiar with the quality of these brands.
Out of trust, consumers buy familiar old brands every timeEspecially the elderly, the recognition of old brands is very strong, but these brands have failed to live up to the trust of consumers.
Hoping that domestic products will get better and better is the idea in the hearts of many Chinese people, and they will also support it in many fieldsIf the quality of the product is guaranteed, the consumer will not say anythingBut these brands are online without controlling the quality of the products and are available for consumers to buy.
Now there are also many consumers who understand that these brands' routines will not be fooled againAlthough the sale of a trademark can be a very large remuneration in a short period of timeBut these brands know that their fate is in the hands of consumers.
If you lose consumers, what is the meaning of the brand's existence? If you don't control the quality of your products and blindly pursue profits, you will soon lose the hearts of the people, and you will lose confidence in these brands, so as to choose new brands.
Such behavior of consumers will also give a new life to brands that strive to make product qualityThese brands pursue quality and consider the consumer for the brand will eventually replace these "OEM" brands.
Have you ever bought an "OEM" branded item?