In recent years, traffic is king, and a group of good Internet celebrities have appeared on the Internet, and there is an era of "pigs on the tuyere", the first ten or twenty years were the guardian draft, and in recent years, it has been a live broadcast short ** Internet celebrity.
In the final analysis, the form has changed, and the essence is the same as the routine of amateurs taking off and sparrows turning into phoenixes. The amateurs here, some are real amateurs, some are fake amateurs, they have backgrounds, and they have been operated by Internet capital.
In fact, for the vast majority of people, they still rely on their own content to win, and there are prerequisites for the treatment of platform pushing, first of all, an amateur publishes a piece of content, if the quality is not attractive enough, it will be like a stone thrown into dry land, not quickly obscure, but no one cares at all, and "smells" can't be heard.
Only those works whose quality is really attractive can get a wave of traffic after the first release, and only after you get traffic by relying on your own skills, the platform will push you, because the platform sees your value, amateurs and platforms are always grasshoppers in the same direction, he feels that there is a reality that can be expressed to give you drainage, and more drainage may make you 100,000 plus or more out of the circle, and this is what the platform wants, because capital is very smart and realistic.
In this sense, the vast majority of Internet celebrities cannot be understood as a bubble without nutrition, but has a certain "initial value".
Just like the draft many years ago, today's Internet celebrity economy is facing the same trend, and there is nothing new under the so-called sun. In the past, the draft stars did sing well at first, and became popular overnight, and after becoming popular, they found that negative news under various human flesh searches would emerge one after another, which was due to the ability of netizens to "pick".
There are all kinds of negative news, and some of the people who pick it up are out of righteous indignation, some feel that it is unfair to be unconvinced, and some are envious, jealous and hateful, and they cannot be generalized.
Once an Internet celebrity is out of the circle, he often gains fame and fortune. This is also a mechanism that causes imbalance in people's hearts, originally debuted as a grassroots inspirational style, living in a snail house of a few square meters, eating leftover instant noodles, riding a broken bicycle to work, and also owing rent fees, originally, netizens looked at you with sympathetic eyes, but between the clouds and rain, you are popular, and you live better than netizens.
I'm afraid that you will suffer, and I am even more afraid that you will drive a Land Rover. ”
After red, it is black, and after black, it is persuasion. There will be some people who stand up to defend it, confront Internet trolls, and warn that they must give Internet celebrities a good environment, not to go with the flow, and not to see that others are not good.
Internet celebrities are often accompanied by the confrontation of these two schools of thought.
After persuasion, it is cool. No matter how popular this Internet celebrity or draft is, it is just the dust of history, the world, you sing and I will appear, and there are countless next Internet celebrities waiting for them. People will gradually forget about you and be attracted to the next Internet celebrity, thus starting a new cycle of "red and black persuasion".
In fact, the Internet is just a place to live, both online and offline. Because where there are people, there will inevitably be rivers and lakes. It's human.
Offline, from the campus when I was a student, to the workplace of the world, to the bickering and dancing at the Spring Festival dinner table, there is no occasion in human society that can escape the logical circle of "red and black persuasion". The form is different, but the essence is the same.
This has been the case since ancient times. So for the future. It will not change forever, because there are people, it will be like this, and no one will have animals, and it will be like this.
In the face of all this, it is actually very simple to deal with. Whether it is a celebrity or an amateur, you must be unified in one life truth seriously, and you will lose. Hehe.