Gathering is the core of Chinese New Year culture.
Gathering is a fire", lively and warm is the background color of the year, but also the meaning of home. Whenever the New Year is approaching, countless people travel thousands of miles and work tirelessly on the way home, just for the annual reunion. The reunion dinner on Chinese New Year's Eve, visiting relatives and friends during the Spring Festival, and all kinds of rare gatherings of the year take place at this time. These "gatherings" can heal a year's hard work, and they are also the spiritual sustenance to embark on the journey again.
The dotted lights of thousands of homes have been continuous for thousands of years, condensing into the light of civilization of the Chinese nation. The aggregation and precipitation of wisdom from generation to generation have left precious material and cultural treasures for future generations, and the prosperous New Year culture is one of them.
On the occasion of the Chinese New Year of the Dragon, Tustin China Hamburg co-branded National Treasure and launched a series of products with the theme of "Castle and Tibetan Gathering in the Chinese New Year", creating an auspicious atmosphere of "Ten Thousand Lions Rejuvenating the Dragon and Many Happy Lions", strengthening the emotional connection between the Chinese people and the traditional Chinese New Year, and showing the cultural and artistic beauty of the national treasure.
The cornucopia of ten thousand lions and dragons gathers traditional cultural imagery
Fortune is an important wish for Chinese people to pray for the New Year, and the cornucopia has become a widely recognized and recognized artifact in the Chinese mythological system, and is a unique symbol of wealth in traditional culture. Crafted by generations of skilled craftsmen, the idea of a cornucopia has been transformed into a national treasure that has been passed down to this day.
Tustin's New Year limited product Wanshi Xinglong Jubao Basin, the design is inspired by the "Qianlong carved lacquer Shouchun Kaiguang landscape figure round box", this national treasure was originally a storage box or food box for the scattered treasures of the royal family, symbolizing the gathering of wealth and the spring of Ruilong. Jubao Basin uses the main design elements of the national treasure, in the name of "Ju", and integrates a variety of popular Tustin items to send consumers full of sincerity for the Year of the Dragon.
Fulong sent the fort to the happy gathering
The dragon is the most symbolic sign of the Chinese zodiac for the Chinese nation. In thousands of years of historical changes, the dragon as a spiritual totem embodies the centripetal force of the Chinese nation, no matter where they are, the descendants of the dragon have always been the common identity of Chinese people around the world.
Therefore, in the vast national treasure, the dragon can be said to be the design element that occupies the C position. In order to interpret the beauty of the national treasure in a multi-faceted way, Tustin cleverly combines the new IP image of the tower lion with the Hongshan jade dragon, which has the reputation of "China's first dragon", in the form of a three-dimensional statue, and launches the limited lion and dragon stone in the Year of the Dragon. This is the "fort" cultural relics in the C position of the Wanshi Xinglong gift box, and the gift box also comes with colorful pigments, so you can freely exert your creativity to create a unique and exclusive "fort" collection.
Inherit the New Year's culture and reshape the traditional New Year's flavor
As the pioneer of hand-rolled freshly baked Chinese burgers, Tustin integrates traditional cultural symbols and precious national treasures into product design through the Chinese New Year marketing for the Year of the Dragon, consolidating the national feelings of traditional Chinese New Year flavor in a happy and peaceful reunion moment.
Although with the changes of the times, some traditional Chinese New Year customs have unfortunately disappeared in the torrent of time, however, the Chinese nation's annual culture has been passed down from generation to generation, and the expectation of reunion and the wish for happiness have always existed in the hearts of every Chinese. This precious national memory will continue to be integrated into new trends of thought, forming a new year's flavor rich in the imprint of the times, and precipitating into a young and shining national treasure in the brewing of time.