The innovation of commercial scenarios and consumption formats in places such as Beijing Railway Station can be said to accurately respond to the real needs of current tourists, and is also conducive to adding color to the city's image.
Located on the second floor of the station, the eighth waiting room of Beijing Railway Station has become the "commercial and leisure area" of the station. Photo by Beijing News reporter Wang Guibin.
Beijing News editorial.
Can you buy cross-border goods of China-Europe trains in the waiting room of Beijing Railway Station? According to the Beijing News, at the beginning of the Spring Festival this year, Beijing Station simultaneously launched a "station commercial street" with Beijing characteristics and railway characteristics in the eighth waiting room, attracting a number of time-honored brands and trendy brands to settle in, and passengers can also buy cross-border goods transported back by China-Europe trains in the commercial street.
At the beginning of the Spring Festival, Beijing Station has carefully built a new station commercial street this year after realizing the "new look of the old station" last year, providing tourists with more cost-effective and more urban characteristics of goods and consumption experience, which is eye-catching. This is not only convenient for passengers and provides a more comfortable consumption environment in the station, but also an innovation and development of consumption scenarios, which is in line with the current social background of boosting consumption.
For a long time, when it comes to the business and consumption of the railway station, the quality of the goods is average, the first is high, and the consumption scene is the same, which is almost everyone's common impression. The "Station Commercial Street" launched by Beijing Railway Station can be said to be truly based on the feelings and needs of passengers, and strive to promote the change of this inherent impression of the public.
From the perspective of commodity types, the commercial street gathers time-honored brands and trendy brands such as Quanjude and Wu Yutai, and also attracts some special commodity stores including the "New Forbidden City" cultural and creative store, which greatly broadens people's consumption choices; From the point of view, the goods sold by the import bonded stores of the China-Europe Express come from more than 20 countries and regions that jointly build the "Belt and Road", and some goods can be 10% to 30% cheaper than the official website. Obviously, compared with the past, the format is more abundant and more cost-effective.
In addition, in order to maximize the convenience of tourists and maintain the vitality of the business, the types of shops and formats in the commercial street will be dynamically updated. To a large extent, the characteristic commercial streets located in the station are actually being upgraded in terms of business formats, scenes and business concepts - closer to passengers and closer to the market.
In the commercial street of the eighth waiting room of Beijing Railway Station, passengers can buy cross-border goods transported back by the China-Europe train. Photo by Beijing News reporter Wang Guibin.
Of course, after all, the station is different from other consumption places, and the creation of commercial scenes needs to balance the public. In this regard, Beijing Railway Station has also kept pace with the times and made innovations and upgrades in a series of service details according to the needs of passengers.
For example, hot air curtains are installed in the station to provide a warm waiting environment for passengers; The washbasin of the station toilet is uniformly equipped with a warm water treasure, and the self-service area has added mobile phone charging equipment to provide free charging service ......There is no doubt that the "addition" of these services better takes care of the waiting needs of passengers and is conducive to improving the overall waiting comfort.
In fact, this kind of business and service change is not just happening in Beijing. For example, Beijing West Railway Station has launched a New Year gathering and traditional performances, so that citizens and tourists can choose "Jingcai" New Year's goods nearby and feel the flavor of the New Year in **; Beijing Capital International Airport provides tourists with interactive activities related to ......the Spring Festival, such as cutting window flowers and writing blessing characters, in the "Love Rest Area".These service highlights are closely related to the traditional festivals, which are convenient for travelers and enhance the atmosphere of holiday consumption.
Stations and airports have long been known as the windows of the city. This is the "first stop" for travelers, and their experience here is directly related to the "first impression" of a city. At the same time, it is also the "last stop" before passengers leave, and the humanized service can not only relieve people's fatigue during the journey, but also help to leave a good reputation for the city.
Nowadays, the commercial quality and consumer experience in stations and airports have increasingly become important factors in shaping people's "first impression" and "reputation" of the city. In this sense, the innovation of commercial scenes and consumption formats in places such as Beijing Railway Station can be said to accurately respond to the real needs of current tourists, and is also conducive to adding color to the city's image.
At present, Beijing is focusing on promoting the construction of an international consumption center city, and the creation of new scenes and new environments is an important starting point. Beijing railway stations and airports and other transportation hubs are numerous, and improving the commercial quality of these places, innovating consumption scenarios and improving the consumption environment according to local conditions can not only better meet the needs of passengers, but also actively tap Beijing's comparative advantages and resource potential in the construction of an international consumption center city.
Therefore, we are happy to see such consumption and service innovation actions come to fruition, and we can do more and take bigger steps.
Edited by Xu Qiuying.
Proofread by Liu Yue.