A month after the "small composition" turmoil, Dong Yuhui reappeared in the live broadcast room with the new account "Walking with Hui", which caused the "mother-in-law" to shout "tears", and took out the long-accumulated enthusiasm to buy 100 million, and frequently sent Dong Yuhui to the hot search.
Since there are new people laughing, there are old people crying.
That night, the sales of Dongfang Selection's live broadcast room were between 10 million and 25 million, and the ranking of the "Bringing List" also reached 30.
However, the new company and new account seem to be the victory won by the "mother-in-law" for Dong Yuhui, but in fact it may be Yu Minhong's "conspiracy".
The company behind the new account is 100% controlled by New Oriental, which means that the "mother-in-law" took out real gold ** to consume Dong Yuhui, and in fact, she would put the money into Yu Minhong's pocket in the end.
And Dongfang Selection and Walking with Hui are two in parallel, the cake has been made bigger, and the risk has been shared, do you see who is making money in this wave?
A month ago, the "small composition" incident made Dongfang Selection fall into a shutdown crisis, and the "mother-in-law" attacked the whole army in order to fight for better treatment for Dong Yuhui, not only collectively taking off the powder and stepping on it, but also making the market value of Dongfang Selection fall by more than 4 billion Hong Kong dollars, a new low in the past 5 months.
In order to recover the loss as much as possible, this dispute was finally resolved by Yu Minhong, and the result was that Dongfang Xiaosun ** gave up the position of CEO of Dongfang Selection, and Dong Yuhui got a personal studio, so that he had more space to play his strengths.
After almost a month of preparatory work, Hui Peer Technology was established, Dong Yuhui served as a legal person, and Hui Peer account was opened, and the premiere was launched on January 9.
Judging from the premiere results, "Mother-in-law" is still quite satisfied with this result. According to the estimation of archaeological plus ** monitoring data, the GMV (total turnover) of this live broadcast has exceeded 100 million yuan.
On January 11, the number of followers of the account with Hui exceeded 9 million, nearly twice as many as before the broadcast.
On the surface, Dong Yuhui won, and the lifting of the "workers" was successful, and it turned out that ideals and reality can be integrated.
But things are not so simple, when the account with Hui premiered, Yu Minhong also appeared in the live broadcast room and said: "Although there were some small turmoil before, I think the result is better than no twists and turns, which makes Yuhui's own platform earlier." ”
Yu Minhong is still the same Yu Minhong, and his words are not leaky.
The platform is indeed done by Dong Yuhui himself, but is it also Dong Yuhui who makes money?
Aiqicha shows that the legal representative of Youhui Peer Technology is Dong Yuhui, but the 100% controlling company behind it is Beijing New Oriental Xuncheng Network Technology ***, and the legal person of this company is Sun Dongxu.
And 100% of the company's shareholding is New Oriental Education and Technology Group, and the legal person is Yu Minhong.
Going around in a big circle, the leadership standing behind Dong Yuhui is still Dongfang Xiaosun and Yu Minhong.
So you say, is Dong Yuhui really victorious? Even if he can have more authority to do what he wants in addition to bringing goods, it may not be said that he has really achieved a reversal of status.
Dongfang Xiaosun, the other protagonist in the "Little Composition" incident, ended the turmoil by stepping down as CEO of Dongfang Selection, but Yu Minhong publicly said that this "little brother" would not leave Dongfang Selection, which can be regarded as a reassuring pill for Sun Dongxu.
Later, 13 days after the announcement of the personnel appointment and dismissal notice, Sun Dongxu returned to the live broadcast room of the Oriental Selection App and joked: "I am no longer a CEO, I must pay more attention to expression management, smile and be low-key, and be cautious in words and deeds." ”
The partner anchor on the side, Dunton, also cooperated: "I used to be the CEO, but now I have become a mascot." ”
The main change in identity is that Dongfang Xiaosun may have fewer opportunities to go to the front of the stage. But that doesn't mean he loses his decision-making power within the Eastern Selection.
On the contrary, as mentioned above, the company with Sun Dongxu as the legal person holds 100% of the new company in which Dong Yuhui is the legal person, so even if Dong Yuhui has a new platform, it is still inextricably linked with Sun Dongxu.
As for Yu Minhong, there is a bold conjecture that the "small composition" that caused the current situation will not be a careful plan by him, and he even hopes that it will all come sooner.
After all, after the launch of the live broadcast room with Hui, Dongfang Selection once rose by nearly 4% in the intraday, and the sales volume of the live broadcast room also successfully exceeded 100 million.
What's more, Dong Yuhui and Dongfang Xiaosun used to be in the IP of Dongfang Selection, but now, Dongfang Selection and Hui are developing in parallel, Yu Minhong has quietly made this cake bigger, and he has also gained a good reputation for knowing people and being good at their duties.
In fact, as soon as Walking with Hui started, it showed one thing to the audience: Walking with Hui is not only Dong Yuhui.
Compared with bringing goods in the live broadcast room selected by Dongfang in the past, Dong Yuhui now needs to spend more time thinking about how to do what he wants to do, and how to bring the team with Hui.
Among the 7 anchors who appeared in the live broadcast, there were both familiar faces and new anchors who took the initiative to walk from behind the scenes to the front of the stage. In the live broadcast room with Hui in the future, they may be the main force that will accompany everyone for a longer time.
And Dong Yuhui is more like a person who continues to inject energy into the new team, whether the "mother-in-law" will eventually change from being the sole favorite Dong Yuhui to being fratern, it depends on how Dong Yuhui goes next.
It's just that the "de-ghui theory" is not groundless, and it is a dangerous thing for any platform to be highly dependent on the head anchor, wouldn't the scheming Yu Minhong understand this truth?
Therefore, taking advantage of the fact that the commercial value of Dong Yuhui is still high enough, opening a studio for him alone and leading a team is actually to evenly distribute the traffic on him to other anchors, after a period of operation, whether it is Dongfang Selection or walking with Hui, they can help Yu Minhong create greater value together, which is undoubtedly better than Dong Yuhui's unique performance in Dongfang Selection.
When one day, the cake of Dongfang Selection and Walking with Hui is big enough, and Dong Yuhui may become dispensable for Yu Minhong at that time.
Reference**:1"Overnight Gold Absorption 1500 million! Dong Yuhui's "solo flight" debut, the selection coincides and crushes the Oriental Selection" The Beijing News.
2."Last night, Yu Minhong used Dong Yuhui to get rid of Dong Yuhui" Salt Finance.
3."Selling 100 million in 4 hours, what is Dong Yuhui's next move?" >> Fixed focus one