Recently, Chongqing Wulong** detected a large case of making and selling fake wine, arrested 53 people involved in the case, and destroyed a "special" fake wine packaging, production, wholesale sales network that radiated across the country. This case uncovered the inside story of the "special supply" of counterfeit liquor. According to the relevant person in charge of the Food and Drug Crime Investigation Bureau of the Ministry of Public Security, according to relevant regulations, the "special", "internal" and "exclusive" liquor currently circulating in the market are all illegal products. The cost of these "special" fake wines is only a few tens of yuan, but after packaging, they can be sold for thousands of yuan. **The investigation found that these "special" fake wines were filled with ordinary base wine, and the cost price was only about 10 yuan a catty, and the cost of wine bottles and packaging boxes was only forty or fifty yuan. However, these fake liquors illegally printed the same registered trademark as the well-known brand liquor on the packaging, which is suspected of trademark infringement crimes. What's worse is that the packaging also uses the words "special supply", "internal supply" and "exclusive supply" of the party, government and military organs, which seriously damages the reputation and image of the state organs and the people's army.
In this case, the person involved in the case, Mr. Chen, confessed that he learned from his exchanges with liquor practitioners that all kinds of "special" fake liquor had strong "storytelling" and high market acceptance, so his company began to sell "special" fake liquor. Chen and others successively set up online sales companies and tobacco and alcohol stores in many places, set up fake wine warehouses, and sent backbone gangs to be responsible for the operation. According to the staff of a well-known brand liquor company, since the introduction of eight regulations in 2012, the liquor company has stopped the production of special liquor. Have you ever thought that the so-called "special" wine you drink may be fake? Yes, despite the fact that several notices have been issued prohibiting the production and sale of this type of liquor, the problem of "special" counterfeit liquor is still repeatedly prohibited. Why is this happening? First of all, let's take a look at why some people are willing to spend ** on "special" wine. According to **, these fake wines are very popular in some circles because they are considered high-end, scarce commodities with a "special" status symbol. Just like a designer bag, owning a bottle of "special" wine seems to increase one's status and status.
Therefore, some people would rather shell out ** to buy these wines than miss this opportunity. Secondly, in order to evade supervision, some unscrupulous merchants have transferred "special" fake liquor to "underground" covert sales. They use various means to create counterfeit packaging, making it difficult for ordinary consumers to distinguish the authenticity. This makes it more difficult to combat such violations. So, how should this be solved? **It is recommended that the control of the source of counterfeit wine manufacturing should be strengthened first. Only by cutting off the first chain of counterfeiting from the source can we truly crack down on the problem of counterfeit wine. Secondly, it is necessary to intensify the crackdown on illegal and criminal acts of packaging materials, which is also an important part of counterfeiting. Finally, the wine industry should also strengthen self-discipline and guide the healthy development of the industry. Only by working together can the whole industry put an end to the problem of "special" counterfeit wine. And as consumers, we also have a responsibility to protect our interests. We should buy branded goods from regular channels, and don't buy unknown liquor for the sake of cheapness. If we find that someone sells "special" liquor, we can report it to the market supervision and other relevant departments in time to jointly maintain market order.
In short, cracking down on the problem of "special" counterfeit wine requires the joint efforts of the whole society. **The alcohol industry and consumers should take active action to jointly create an honest and safe consumption environment. Only in this way can we drink safe and healthy wine and enjoy a good life.