A small grape produces an annual output value of more than 3 billion! What kind of industrial layout

Mondo Finance Updated on 2024-02-20

Jiachen Year of the Dragon, the spirit of Ryoma, the New Year will start "hot and hot" to draw a blueprint. The rural revitalization research action initiated by the China Agricultural Film Center, through the three major research forms of "big visit", "big service" and "big problem solving", goes deep into the grassroots, goes deep into the front line, goes deep into the fields, and goes deep into enterprises and institutions, and makes use of the advantages of the first matrix of China Agricultural Film Center to implement the research results and help the cause of rural revitalization. This rural revitalization survey entered Huailai, Hebei Province, and together we will develop the brewing process and promote the Huailai brand!

Huailai County, Zhangjiakou City, located in the northwest of Hebei Province, is a transportation hub and key center connecting Beijing and Tianjin in the east and Jinmeng in the west.

In 2022, the GDP of Huailai County will reach 145100 million yuan, a year-on-year increase of 15%。Among them, the added value of the primary industry was 24900 million yuan, a year-on-year increase of 67%;The added value of the tertiary industry reached 10.3 billion yuan, a year-on-year increase of 11%。The income of urban and rural residents grew steadily, and the per capita disposable income of rural residents was 24,765 yuan, a year-on-year increase of 73%。

The key to rural revitalization depends on industry. How can Huailai County stabilize its economy and achieve high-quality development on the road to rural revitalization? What are the highlights of Huailai County's pillar industries and industries that enrich the people? This survey will go to the production line of Huailai County's characteristic industries to explore.

1. A drop of legendary wineA small town business card

First stop:Zhangjiakou Great Wall Brewing Group***

With the opening of the Beijing-Zhangjiakou high-speed railway, Huailai County has been officially included in the capital's half-hour economic circle, and the prospects for the cultural and tourism industry are considerable.

Zhangjiakou Changjiu Group, located in Shacheng Town, Huailai County, how to give full play to the power of private enterprises in promoting the revitalization of rural industries, and the new model of "integration of wine and tourism" is the answer they gave.

Changjiu Group is the only core enterprise in northern China that adheres to the "old liquor strategy", and with the help of the cultural tourism opportunity of the capital's half-hour economic circle, the company focuses on the positioning of "wine age + cellar age", combined with the output of liquor culture, to create an economic force for the integration of three industries.

Driven by the development of the liquor industry, the company promotes the large-scale development and standardized production of sorghum planting in Huailai County through the order cooperation model of "company + base + farmer", realizes the transformation and upgrading of the sorghum industry in Huailai County, and promotes the revitalization of rural industries and the increase of farmers' income through industrial integration.

Changjiu Group is one of the few leading enterprises in the domestic liquor industry and has a dual-core production area of "liquor + wine", and the wine history museum in the group has recorded a glorious history of wine in Huailai County.

In Huailai, there is such a history of wine brewing for a reason, Huailai County is located in the Huaizhuo Basin, surrounded by mountains, Sanggan River, Yanghe River, Yongding River traversing it, forming a unique regional microclimate.

40 degrees north latitude grape planting line, so that the region has sufficient sunshine, rain and heat in the same season, large temperature difference between day and night and other climatic characteristics, for the growth and development of grapes to provide excellent conditions, with more than 1200 years of grape planting history of Huailai County, is not only one of the oldest grape producing areas in China, but also one of the three major wine producing areas recognized by the world.

How can Huailai County develop the "grape economy" and become an industrial pillar? What is the industrial layout behind the output value of more than 3 billion yuan?

Follow the Rural Revitalization Research Group and continue to explore.

II"Portuguese" writes the road to riches"Grape" drunk with the dream of rural revitalization

Second stop:China Great Wall Wine***

After more than 40 years of development, the largest scale of grape planting in Huailai County reached 150,000 mu, the highest wine sales reached 70,000 tons, and the total output value of the grape industry once accounted for one-third of the county's total social and economic output.

China Great Wall Wine Co., Ltd. is a professional wine enterprise integrating grape planting, wine research and development, production and sales, as one of the famous wine brands in Huailai County, the company covers an area of 20With a daily production capacity of 220,000 bottles and a daily delivery capacity of 70,000 cases, it is the research and development site of China's first bottle of "champagne sparkling wine".

Huailai County has accelerated the construction of high-quality wine producing areas, and has successively created more than 80 high-quality brands such as "Great Wall", "Huaigu" and "Amethyst", which are exported to more than 50 countries and regions, and have won more than 900 well-known wine awards at home and abroad.

On the planting side, Huailai County has implemented base construction models such as "company + farmer" and "contract contract" according to local conditions, changed the scattered planting of farmers to large-scale planting of the base, and realized the rolling development of 10,000 mu of grape planting area per year.

At present, the planting area of Huailai grapes has reached 120,000 mu, of which 650,000 acres, table grape planting area of 550,000 acres, the annual production capacity of wine is 120,000 tons, the grape planting income accounts for 33% of the per capita net income of farmers, accounts for 80% of the per capita net income of farmers in the main producing areas, and contributes more than 30% to the county's financial income.

At the same time, building an international grape capital of "China's first and world-renowned" has become a deeper goal for Huailai County to develop a "grape economy", so how can they achieve the second take-off of the wine industry?

IIITake the high-end routeStep into the international market

Third stop:Great Wall Sanggan Winery

In order to accelerate the development of the grape industry, Huailai County has formulated the "China Bordeaux Plan - Huailai County Grape Industry High-quality Development Three-year Boost Implementation Plan", grape industry only efficient planting, high-quality brewing, high value-added development, in order to improve its own competitiveness, to build a world-renowned brand, the Great Wall Sanggan Winery is the Great Wall Wine Company to create a high-end wine brand.

Fourth, winter orchid appreciationHuailai seeks new economic highlights

Last stop:Huailai Jiahe Technology***

In Huailai, science and technology agriculture is being reborn in the form of smart greenhouses and scientific planting. In winter, beautiful orchids bloom in the greenhouse, making it a pleasing sight.

At the same time, Dendrobium officinale is also being introduced in Huailai, bringing new development opportunities for local agriculture. The science and technology agriculture project focuses on intelligent greenhouse management and scientific planting technology, and strives to create new industrial highlights in Huailai.

This series of measures not only improves the efficiency of agricultural production, but also provides more employment opportunities for local farmers, injecting new impetus into the agricultural development of Huailai.

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