MoutaiProduction continues**, what is the current state of market demand
As a representative of Chinese liquor, it has always been regarded as a scarce existence, and the supply exceeds demand. Its unique brewing process and rich taste make it a treasure sought after by many wine lovers. This article will delve into the history and production process of Moutai, as well as its supply and demand in the market.
Moutai production. A long time ago, Moutai was indeed very scarce. In 1978, Moutai's output exceeded 1,000 tons, until 1998, Moutai's output exceeded 5,000 tons, and in 2004, Moutai's output reached 10,000 tons. However, since then, Moutai's production has grown rapidly: it exceeded 20,000 tons in 2008, 30,000 tons in 2011, 40,000 tons in 2017, 50,000 tons in 2020, and nearly 60,000 tons in 2023.
According to the calculation of 1 ton of 2124 bottles of wine, Moutai now produces more than 1 a year a year200 million bottles. In terms of output, Moutai is no longer as scarce as before, and Moutai may continue to expand production in the future. In addition, Moutai still has hundreds of thousands of tons of liquor, worth trillions.
MoutaiThe market ** price of Moutai in 2023 is not so ideal. At the beginning of the year, Moutai ** was around 2730 yuan bottles, and the high point was more than 2800 yuan bottles, but during the Mid-Autumn Festival and National Day, **fell to about 2650 yuan bottles, and Moutai raised the ex-factory price in November, but the market price did not rise significantly, and in recent days, ** was around 2700 yuan bottles.
To a certain extent, this reflects the market's lack of expectations for it, and one of the factors is that in the general environment, the market demand for Moutai is no longer as hard to find as before. In addition, Moutai's market inventory is very large, Moutai investors have hoarded a lot of goods, and if Moutai's investment income is depreciated, its social inventory will also be released.
Moutai purchase channels.
In fact, there are many purchase channels for Moutai, and you can buy famous cigarettes and liquor stores on the market, supermarkets, and online**. Therefore, it's not that Moutai is very scarce, it's just that 1499's Feitian Moutai can't be bought, and everyone is worried that they can't buy real Moutai and are afraid of being deceived.
If it is used directly to drink, you can directly buy 100ml of Feitian Moutai on i Moutai, **399 yuan bottle, and it is less than 2000 yuan if it is calculated according to 500ml. For some enterprises, they can also directly apply for a 1499 yuan bottle of Feitian Moutai.
It may be difficult to buy 1499 Feitian Moutai from dealers, but it is not difficult to buy other Moutai, such as Treasure Moutai and Boutique Moutai.
Moutai circulation.
It has been reported that the output of "horse grass" is about 350 tons, and the output of "fescue" is only 250 tons, and then the circulation of Zodiac Moutai is gradually released, and the total issuance of "monkey grass", "chicken grass", "dog grass", "pig grass", "rat grass" and "cow grass" is about 650 tons, 800 tons, 1500 tons, 1500 tons, 1500 tons, and 1500 tons respectively. By the end of the year, the circulation of "rabbit grass" reached 2,000 tons, while the market rumored that the output of "dragon grass" was 4,000 tons, which was double that of "rabbit grass".
From this point of view, Zodiac Moutai is not scarce, not to mention Feitian Moutai, which has a larger circulation. Moutai's revenue in 2023 is expected to be about 125.8 billion, and Feitian Moutai is the main force, with its revenue of more than 60 billion. In terms of quantity, Feitian Moutai can be said to be on par with Wuliangye.
It can be said that Moutai is not scarce, at least now it is not scarce enough in terms of quantity. It can also be said that Moutai is very scarce, what is scarce is affordable Moutai, and what is scarce is the channel and trust to buy real Moutai. Of course, compared with other liquor brands, Moutai's brand value is scarce, and Moutai's financial value, collection value, and social value are scarce.