"Use 'love' to gather the power of good in the whole society, and use 'love' to lead the development of China's commercial vehicle public welfare." Since July 13, 2018, Jiefang has taken the lead in the industry and released the public welfare brand of "Liberation Love Pilot", FAW Jiefang has fulfilled its social responsibilities and never wavered in its original intention of helping cardholders. Cart? Harmonious social development", gather the forces for good with practical actions, vigorously promote precise assistance, support education, advocate energy conservation and environmental protection, and carry out care for the weak, so that love can accompany the liberation truck all over China.
Won the "Social Responsibility Award for Listed Companies".
Won the "Case of the Year Award of the 17th People's Corporate Social Responsibility Award".
In 2018, FAW Jiefang, together with the China Rural Development Association (formerly the China Poverty Alleviation Association), took the lead in launching the country's first public welfare project for truck drivers - "Liberation and Love? Caring for Truck Drivers" project provides targeted assistance to cardholders across the country who are in trouble due to traffic accidents and the illness of themselves and their children. In the past five years, in order to continue to deepen the initiative of caring for truck drivers, "Liberation and Love Pilot? On the basis of continuing to provide assistance for disasters, traffic accidents, and major diseases in 2023, the "Care for Truck Drivers" project has also increased student assistance and positive energy to help truck drivers solve urgent and difficult problems, and light up the hope of struggle and life for more families. At present, "Liberation Love Pilot? The new care program includes three sub-projects: "Caring for Truck Drivers - Death Traffic Accident Disease Relief", "Student Assistance" and "Positive Energy**", which are carried out for all truck drivers (regardless of the brand of the vehicle they drive), covering different objects.
FAW Jiefang signed a contract with the China Employee Development Association to continue to deepen the work of caring for cardholders.
Looking back on the bits and pieces of "Liberation Love Pilot" since its birth, the project has donated a total of 12.17 million yuan in five years, helping 3,674 truck drivers and their families to regain confidence in life, helping more than 30% of non-Jiefang brand cardholders, and helping footprints in 28 provinces, municipalities and autonomous regions across the country.
Build hope with love.
In 2018, FAW Jiefang invested 2.17 million yuan to establish the "Love Pilot Public Welfare Program" in conjunction with the China Poverty Alleviation Association. Targeted poverty alleviation" care**, for the country's poor truck users due to disasters, accidents, serious illnesses and other reasons to carry out precise assistance, for truck drivers due to disasters, traffic accidents, major diseases and death, resulting in their families in distress, a one-time care of 10,000 yuan**, to alleviate the difficulties of family life. For the truck driver himself, his spouse and children, traffic accidents, major illness expenses and large medical expenses, resulting in family difficulties, a one-time care of 5,000 yuan**, for them to regain their confidence in a better life.
Build dreams with love.
Education is the source of innovation and science, and FAW Jiefang's concern for education has always been consistent. In terms of supporting education, FAW Jiefang Scholarship has set up "Liberation Pilot Scholarship", "Liberation Pilot Scholarship", "Love 1+1" and "Liberation Love Pilot? Cardholder Children's Scholarship" and other public welfare education projects, through donating funds to build schools, funding outstanding students and other public welfare forms, to help the development of China's education, with love to support students' education.
"Liberation Pilot Scholarship" goes into colleges and universities to help cultivate automotive talents.
Build responsibility with love.
As a pioneer of the nation, FAW Jiefang is also a practitioner who carries forward the heroic spirit and dares to shoulder and take responsibility. All the positive energy stories of truck drivers reported by the People, Xinhua News Agency, and CCTV trigger positive social energy, and FAW Jiefang will provide a reward of 10,000 yuan for truck drivers (including co-participants), so as to truly stand together with truck drivers, bear together, and grow together.
FAW Jiefang awarded Master Li Pingjiang a positive energy bonus of 10,000 yuan.
FAW Jiefang awarded Master Chen Yuezhen a positive energy bonus of 10,000 yuan.
Lead with love and walk with love.
Keep in mind the mission with love, and forge ahead with kindness. In order to further strengthen the construction of the public welfare brand of "Liberation and Love Pilot", drive the upstream and downstream partners of the industry to actively fulfill their corporate social responsibilities, and expand the "Liberation and Love Pilot? Caring for Truck Drivers Project" funding** and scope of assistance. FAW Jiefang will hold the "Liberation Love Pilot? At the donation and awarding ceremony of the "Caring for Truck Drivers Project", 10 first-class business partners will be invited to officially join the project. This activity is not only the practice of liberating the heart of truck drivers and bravely assuming social responsibility, but also the warm transmission of enterprises to promote socialist values and release public welfare.
Adhere to the sense of responsibility and bravely take on the mission. As the eldest son of the national car, Jiefang has always been a pioneer in corporate social responsibility, and while striving for its own development, it has shouldered the responsibility and mission of state-owned enterprises and actively given back to the society. In the future, "Liberation and Love Pilot" will continue to work with partners from all walks of life to promote the development of China's public welfare undertakings and create a better and harmonious society.
*: China Commercial Vehicle Network.