In recent years, the worldSmartphonesThe market is changing rapidly, and consumer buying behavior has changed significantly. According to a report released by TechInsights, the global in 2023SmartphonesThe average replacement cycle has once again set a new record of 51 months, and the average replacement cycle of Chinese consumers has also exceeded 40 months. This means that consumers are interested in replacing them with new onesMobile phonesdemand has weakened considerably, which has led directly to the entireSmartphonesThe downturn in the market. There is no doubt that this is a crisis and a challenge at the same time. So, why don't consumers love to change anymore?Mobile phonesGot it?
First of all, the decline in the purchasing power of consumers is influencing whether they replace with a new oneMobile phonesOne of the important factors. With the globeEconomyThe situation is unstable, and under multiple pressures such as housing prices** and increased education spending, personal income has not grown in tandem. Many people's salaries are even declining, resulting in many consumers not having enoughEconomyStrength to buy newMobile phones。Therefore,EconomyDifficulties are an important reason for the decline in consumers' willingness to change phones.
And on the other hand,Mobile phones**Constant** also discourages ordinary consumers. With the low and mid-rangeMobile phonesThe saturation of the market, the majorMobile phonesManufacturers have turned to the high-end market and are committed to improvingMobile phonesconfiguration and quality. This is undoubtedly increasedMobile phonesmanufacturing costs, resulting inMobile phones**Continued climbing. According to GFK's research report, ChinaMobile phonesThe average selling price of the market has increased from 2,685 yuan four years ago to 3,480 yuan at present, with an average annual price of 200 yuan. In contrast, wage levels have not kept paceMobile phones**speed**, which leads to consumers buying newMobile phonesDifficulties and resistance increase.
Another important reasonMobile phonesThere has been a serious homogenization of the market. withTechnologyof progress and intensification of competition,Mobile phonesImprovements in functionality and performance are becoming more and more similar, and it can be difficult for consumers to find the one that best suits their individual needsMobile phones。Whether it's processors, cameras, or fast charging technology, pretty much anythingMobile phonesBrands are using the same configuration, which leads toMobile phonesThe difference between them is getting smaller and smaller. Even if it's a two-year-old oneMobile phones, compared to the latest flagship models, there are almost no noticeable gaps and still meet the needs of daily use. In this case, consumers' desire to replace the new machine is greatly reduced.
With the full rollout of 5G networks and a new generationMobile phonesPopularization of standards,SmartphonesThe market will usher in new challenges and opportunities. The application of 5G technology will be greatly enhancedMobile phonesThe connection speed and stability will also be further increasedSmartphonesvalue and practicality. In addition, with the development of technologies such as artificial intelligence, augmented reality, etcSmartphonesIt will become a terminal device in more aspects.
However, to solve the currentSmartphonesThe dilemma of the market,Mobile phonesManufacturers must face the reality and look for new directions for innovation. First, it is necessary to speed up the pace of technological innovation and introduce more differentiated and personalized characteristicsMobile phonesProducts. For example, inMobile phonesA breakthrough in the function of photography, or combined with artificial intelligence to achieve more intelligenceMobile phonesassistants, etc. Second, it is necessary to adapt to the changes in consumer demand, launch relatively affordable low-end products, and provide more diversified choices. Third, cross-border cooperation with other industries to develop the characteristics of networkingMobile phonesapps and services to enhance the user experience andMobile phonesadded value.
All in all, consumers are interested in replacing them with new onesMobile phonesThe weakening demand is the result of a combination of factors. EconomyPressureMobile phonesFactors such as serious homogenization lead to consumers' interest in newMobile phonesThe willingness to buy is not high. In order to get out of the current predicament,SmartphonesManufacturers need to pay more attention to the needs of consumers, launch more innovative and personalized products, and also make adjustments in control and market positioning to enhance market competitiveness. Only in this way can we seize the opportunity and realize it in the gigabit eraSmartphonesThe market continues to evolve.