On February 19, the second day of work in the Year of the Dragon, BYD released a big move and launched the Qin Plus Glory Edition, firing the first shot of the Year of the Dragon.
The new car is a compact sedan, offering plug-in hybrid and pure electric power versions, with five model configurations, the former with a range of 798-12.580,000 yuan, the latter is 1098-13.980,000 yuan.
From the 2023 Champion Edition to this year's Glory Edition, with its unique strength, BYD will make another killer move, which may drive the chain reaction of the new energy vehicle market and bring more surprises to users.
The car is crowned and the configuration is upgraded
The Qin family is one of BYD's leading models, with sales of more than 480,000 units last year, representing the Chinese brand to win the annual family car sales champion. The official summary of fast, economical, quiet, smooth, green and other product characteristics involve energy consumption, power, comfort, handling, convenience and other aspects, which have been widely recognized by users.
The Qin PLUS DM-i Honor Edition is equipped with the DM-i super hybrid system, which provides two pure electric ranges of 55km and 120km.
The Qin Plus EV Honor Edition is equipped with a 100kW electric motor and uses a lithium iron phosphate blade battery pack, providing two cruising ranges: 420km and 510km.
The appearance of the new car continues the design language of Longyan, the body size remains unchanged, and the appearance of white glaze and blue color matching is newly added, which corresponds to the current national trend and brings more choices to users.
In terms of interior and configuration, the Honor Edition model has newly added a continuous voice recognition function, which only needs to be woken up once by the user, and can interact multiple times and have continuous dialogues to improve communication efficiency. The new car is also upgraded with the intelligent power-on and power-off function, which is open and go, automatic shutdown, do not press the start button when you get on the car, and power off when you get off and lock the car.
In addition, the new model comes standard with automatic parking, hill assist, leather seat steering wheel, automatic air conditioning, rear parking radar, reversing image, ultrasonic radar, keyless entry start, remote start, LED daytime running lights, touch LCD screen, rotating large screen, voice control, car networking, OTA upgrade, 88-inch LCD instrument, mobile phone APP remote control, rear seat air outlet, PM25. Filtering and other configurations or functions, medium and high-end models also provide lane departure warning, active braking, millimeter-wave radar, full-speed adaptive cruise, wireless charging, 360-degree panoramic image, L2 level assisted driving system, front seat heating, external discharge and other functions or configurations.
System wins, scale effect + vertical integration
From 9From the 980,000 Champion Edition to the 70,000 Glory Edition, BYD's cost control capabilities and technical advantages have been continuously demonstrated in the face of the continuously escalating competition in the A sedan market. In 2023, BYD's total sales will exceed 3 million units. The leading technical level, scale effect and vertical integration ability formed by BYD's forward-looking layout enable BYD to continue to expand its market advantages and occupy the minds of users.
Not long ago, Wang Chuanfu had **, the development of new energy vehicles will be further accelerated, and it is expected that the monthly penetration rate of new energy vehicles will exceed 50% this year.
As market competition intensifies, more emphasis is placed on the importance of system competitiveness and competition for the ability and depth of industrial chain layout. At present, BYD has realized the full layout of the new energy vehicle industry chain from upstream raw materials to midstream important parts and vehicle manufacturing, and then to downstream infrastructure, automobile services and aftermarket. Foday Battery, Foday Power, Foday Vision, Foday Technology, Foday Mold, BYD Semiconductor, etc. are all in this list. A large number of parts with a high cost proportion can be made by BYD.
The cost and advantages brought by this vertical integration ability of the chain are not available to many brands at present. It has formed an important advantage for BYD, making it confident enough to face the best battle and have more choices.
Subvert the joint venture and exert maximum pressure
With great power comes great responsibility.
Qin plus glory version is in the compact car market, has always been the world of joint venture fuel vehicles, has the absolute right to speak, American, German, Japanese wheels sit in the bank. Chinese brand models are powerless to compete with them, and more often than not, entering the top 10 is already an excellent result.
In the new energy era, the situation is quietly changing. In 2021, the Qin PLUS DM-i will drive the trend of Chinese sedans and begin to rewrite the compact car market pattern. In 2023, the Qin Plus Champion Edition will be launched, opening a new era of "oil and electricity at the same price", the process of oil to electricity will be accelerated, and the joint venture fuel vehicle will be pulled off the throne and transposed offensively and defensively. With the rapid progress of the new energy vehicle industry, China's automobile offensive, represented by the Qin family, has been aggressive, the market space of the same level joint venture fuel car has been continuously compressed, and the brand premium ability has been declining.
In 2024, the Qin Plus Glory Edition will be launched, and "electricity is lower than oil" will become a reality, putting pressure on the limits of joint venture fuel vehicles at the same level, or promoting more profound changes in the market structure. While consolidating BYD's market position, the new car will accelerate the process of "oil to electricity", promote more fuel vehicle users to become new energy vehicle users, and further expand the scale of the "electric" vehicle market.
From a larger perspective, the Qin PLUS Glory Edition may drive a new trend of Chinese brands, putting more pressure on the joint venture car. Whether consumers choose an electric car or a petrol car, they can start more affordably**. At the beginning of the new year, we can wait and see.