Author: Gong Jinhui
Just after the Spring Festival holiday, the first battle in the automotive industry was in full swing, and BYD took the lead in throwing a bombshell.
Yesterday, the Qin plus glory version and the destroyer 05 glory version were shockingly listed, and the prices were both 7Starting from 980,000 yuan, it not only further lowers the threshold of compact new energy cars, but also frontally hardens joint venture fuel vehicles, achieving "lower electricity than oil" in the cost of car purchase.
Wuling, Changan Automobile, Nezha Automobile, Beijing Hyundai, SAIC-GM and other car companies have joined the first battle, collectively announcing price reductions for a number of models, and the war is about to break out. Of course, BYD can't stop friends from following suit, can only try their best to do their best, it is the first player in the automotive industry to eat crabs, it requires both courage and strength.
In my opinion, BYD dared to be the first to shout "electricity is lower than oil", there is a lot of information behind this move, and through the following 4 questions, we can better understand the reasons and impact of BYD's big move at the beginning of the year.
1. What is BYD's confidence in shouting "electricity is lower than oil"?
The launch of the Qin plus glory version and the destroyer 05 glory version is not only to bring the plug-in hybrid model into the era of "7", but also to make it more fragrant and not reduced, which is the real ability. Anyone with a discerning eye can see that the downward exploration of models will directly affect profit margins, but BYD seems to be unmoved, and still insists on bringing users a higher configuration than fuel vehicles of the same level, and truly "wants and wants".
An important reason is that the scale effect and the advantages of the whole industry chain give BYD the initiative in product pricing. On the one hand, it benefits from the advantages of vertical integration and the whole industry chain; On the other hand, BYD's scale effect and cost control capabilities are becoming more and more sophisticated. On the surface, it is the first battle of the product, but in fact, it is the system war of the whole industry chain, BYD has more advantages than other players, and only with sufficient ammunition can it afford to play and win this first war.
Second, in addition to **, what other advantages does BYD have?
The reason why BYD mainly promotes the Qin plus Glory Edition and the Destroyer 05 Glory Edition to harden fuel vehicles is very simple, they have achieved "good price and better quality". Needless to say, the price is good, 7The price starting from 980,000 yuan is more competitive and more sincere than the same level of fuel vehicles, it is simply crazy, and in the A-class car market within 100,000 yuan, this is a ** that people cannot refuse.
The better quality is mainly due to the DM plug-in hybrid, which is a disruptor of fuel vehicles and has become the mainstream of industry technology, with five subversive experiences of "fast, provincial, quiet, smooth and green", to achieve fuel consumption of 3 per 100 kilometers8 liters, 000 acceleration 7In 3 seconds, it can meet the multi-dimensional needs of car users in an all-round way, and become the first choice for fuel vehicle users to switch to new energy. At present, BYD DM plug-in hybrid models have sold more than 3.2 million units, and this two-man attack will further lead the plug-in hybrid market.
3. What are the odds of "plug-in hybrid double-hero" showdown against "fuel double-escape"?
At the beginning of the Year of the Dragon, BYD offered the Qin plus Glory Edition and the Destroyer 05 Glory Edition, which is obviously aimed at the plug-in hybrid market, which will not only effectively stimulate sales growth and enhance its competitive advantage, but also make fuel vehicles under great pressure and even unable to sleep.
Last year, BYD shouted the slogan of "the same price of oil and electricity, subverting fuel", and the Qin PLUS Champion Edition for the first time lowered the DM-i model ** to less than 100,000 yuan, and rushed to the third place in the car market sales in 2023, with a sales volume of about 30740,000 units, second only to Sylphy and Lavida. This year, BYD will Qin PLUS DM-i** down to the 70,000 yuan ** range, and the killing move is more ruthless, which means that it will no longer be "merciful" to the joint venture fuel vehicles, and launch a comprehensive general offensive.
Of course, BYD's double attack will not only further compress the living space of joint venture fuel vehicles such as Sylphy, Lavida and Corolla, but also have a huge impact on domestic fuel A-class cars within 100,000 yuan, which is also the reason why friends are competing to join the first battle. After all, in the 100,000-yuan car market, BYD's strength should not be underestimated in terms of cost performance and brand awareness.
Fourth, the far-reaching impact of the automobile war
In just one year, BYD has achieved the leap from "the same price of oil and electricity" to "electricity is lower than oil", which is not only a milestone in the history of automobile development, but also a watershed in the development of fuel vehicles and electric vehicles. It is foreseeable that the process of phasing out fuel vehicles will be greatly accelerated, and the penetration rate of electric vehicles will further increase, while also consolidating and strengthening the dominant position of Chinese brands in the A-class car market.
Recently, Wang Chuanfu, the founder of BYD, said in a speech at the Guangdong Provincial High-quality Development Conference that the electrification of vehicles will be further deepened, and it is expected that the monthly penetration rate of new energy vehicles may exceed 50% this year. "At present, the transformation of the automobile industry has entered the deep water area, and the development of new energy vehicles will only run faster and faster, and will not leave us with the opportunity to stop, slow down and take a breath. In other words, BYD King has been bombed, and the fuel car is "over" or "but"?