Pen |Hong Dada.
Edit |Recently, Guojiao 1573 won the platinum and gold awards of the London Design Awards for "China's three key festival creative projects of intangible cultural heritage IP brands" and "Guojiao 1573 - 12% off drinking utensils creative project" respectively.
As the inheritor and innovator of traditional Chinese culture, Guojiao 1573 continues to promote the development of oriental aesthetics through rich art forms, which is presented in the growth trajectory of its brand. Winning the two major awards of the London Design Award this time also once again made the brand aesthetics of Guojiao 1573 present to the world. 
Won two international awards.
Guojiao 1573 carves brand aesthetics into its bones.
Whenever the liquor industry talks about the inheritance and innovation of traditional culture, Guojiao 1573 is an unavoidable brand. In the past 20 years, it has used many perceptible cases to show us the integration and collision of baijiu and culture, and at the same time help to open up a broader space for the cultural expression of Chinese baijiu.
With this vision, the "Guojiao 1573 Three Key Festival Creative Projects of China's Intangible Cultural Heritage IP Brand" came into being, with the theme of the three traditional Chinese festivals of the Spring Festival, Dragon Boat Festival and Mid-Autumn Festival, and a number of national intangible cultural heritage skills to create a new brilliance in the inheritance and innovation.
In the 2023 Lunar New Year, Guojiao 1573 created a palace lantern work with the theme of "Taste of the Chinese New Year", including the palace lantern shape of the dragon, phoenix, crane and unicorn, combining the Chinese filigree inlay skills with the most auspicious elements of the New Year, creating a festive, rich and auspicious festival atmosphere of the traditional Chinese New Year; During the Dragon Boat Festival, Guojiao 1573 used Chinese velvet flower production skills to create the work of "Cloud Dragon Out of the Water", showing the vivid charm of traditional Chinese culture; The Mid-Autumn Festival also created the theme of "Fugui Full of Branches", which reflects the Mid-Autumn Festival picture of wealth and reunion through a series of unique auspicious ornaments, presenting the inheritance and rebirth of China's excellent traditional culture.
It is worth mentioning that the "National Cellar 1573 - Twelve-Fold" wine vessel, which won the gold medal of the London Design Award, was designed by Yang Mingjie, the most influential industrial designer in Forbes China, with the Chinese number "Twelve" as the creative source, through repeated measurement and experimentation, it can perfectly present the clear and transparent body and rich and elegant aroma of Guojiao 1573, and the novel and artistic design enhances the aesthetic experience of baijiu tasting, which is a unique interpretation of the brand's profound heritage.
Behind the award is the firm pace of Guojiao 1573 to inherit traditional Chinese culture and innovate brand aesthetics, and take this opportunity to convey the brand character to consumers, so that more consumers can perceive the brand charm and aesthetic pursuit of Guojiao 1573.
Deeply cultivate traditional Chinese culture.
The persistent spirit of Guojiao 1573.
As a traditional Chinese festival, the Spring Festival condenses the strong memories and emotions of Chinese, and carries people's unchanging pursuit of happiness. This festival, which best condenses the emotions of the Chinese, makes wine and cultural resonance more deeply and beautiful, so it is the best creative theme in itself.
On the eve of the Spring Festival of the Year of the Dragon in 2024, Guojiao 1573 has joined hands with Huang Junjun, the inheritor of national intangible cultural heritage skills, and Anan, a contemporary artist, to create a work with the theme of "Dragon Walking in the Dragon" using Chinese chisel copper carving techniques, once again allowing the national treasures that have come through the dust of history to meet, and injecting a rich fragrance into the Chinese New Year shared by the world. The work combines ancient exquisite skills with contemporary art aesthetics, and integrates with dragon cultural imagery and cultural elements to create a new year, with the head of the dragon holding its head high, the dragon body winding, and 1573 pieces of gold scales engraved on the whole body, vividly depicting the spirit of the auspicious dragon and striving for progress, and conveying the blessings of forging ahead and leaping towards a better place in the new year. 
As a continuous innovation of Guojiao 1573 in cultural inheritance and brand aesthetics, the theme work of "Long Xing Langlang" allows more consumers to perceive the rich charm and breadth of value of China's high-end liquor through the window of oriental aesthetics.
2024 is the 700th year of the continuous inheritance of the traditional brewing skills of Luzhou Laojiao Liquor, so in a sense, the release of the theme work of "Longxing Langlang" is not only an important measure for Guojiao 1573 to convey the brand texture, but also expands a new imagination space on the basis of 700 years of Chinese strong fragrance.
It is understood that the Spring Festival (Lunar New Year) in December 2023 will be included in the United Nations holiday, the "Year of China" will be officially upgraded to the "Year of the World", and the 1573 "Taste of the Year of China" palace lantern series will be unveiled at the opening event of the 2024 Sino-French Year of Culture and Tourism, sharing the myriad atmospheres of Chinese New Year culture with the world. We'll see! --the end --