Pinduoduo, who started by slashing, actually cut Ali off the throne of the first Internet in China!
Pinduoduo is already standing on the cusp of the storm, and Liu Qiangdong even shouted to Pinduoduo not to engage in shielding. Since last year, Ma Yun has returned to Ali and JD.com to promote the low-price strategy, and everyone is playing low prices, and low prices are the core competitiveness of Pinduoduo.
The essence of Pinduoduo's low price is to bring users to merchants. Pinduoduo has set off a nationwide craze for slashing and gaining a large number of users by relying on the viral transmission method of slashing. Then I found the merchant and said, do you see that I have so many users here? If you want to sell it cheaper, then the merchant will not lose money at a glance, so I will give you more discounts. Therefore, Pinduoduo can always get a low ** from the merchant to the bottom, which is a perfect business closed loop.
When a big anchor like Li Jiaqi was the best back then, this method was also practical. Since these anchors have a large number of customers, he has the confidence to go to merchants to ask for the lowest price on the whole network. So how can you attract a large wave of users?
Here's an example. There is a young man born in the 90s in Zhejiang who opened a supermarket, and his supermarket launched an activity called one yuan purchase, and 60% of the surrounding residents have become his customers, let's see how he does it.
The first move, fission.
1.Increase Activity**: All old users of this supermarket can redeem one yuan worth 59Products within 9 yuan, provided that the **activity is to the circle of friends for 3 days. For customers, this is completely a good thing to do with wool, so why not?
2.Develop new users: New users need to pay 39 to participate in the event9 yuan membership fee, then you will be repaid the same amount of consumption vouchers, each consumption can be deducted 30%.
3.User fission: Regardless of new and old customers, invite 3 people to become members of this supermarket, you can get 59The opportunity to order free orders for goods within 9 yuan. Invite one person and get 20% back, invite 2 people and get 50% back, invite 3 people and get 100% back. For supermarkets, it's a buy-three-get-one-free campaign! In less than a month, the number of new members was as high as 5,000.
The second trick is to lock customers.
If you have traffic, it's useless if you can't keep it. What to do, at this time, the guy told the customer that as long as you recharge 1000 yuan to the membership card at one time, you will be refunded 1000 threshold-free consumption + 1000 coupons (20% can be deducted for each consumption), and then the consumption will be 7% off. Discount + consumption voucher is equivalent to 5% off, assuming that a family spends 10,000 yuan in the supermarket a year, it will directly save 4,000 yuan! As soon as the event was launched, it received more than 1 million in less than a month.
You think that's the end of it? The guy also told the customer that as long as he spends 100 yuan or more with me, he can be rewarded with one point. What's the use of these points, 10 points can be free** once, and you can get a Huawei phone every 100 times!
The third trick is to empower the upstream ** chain.
The guy divided the supermarket products into two categories, one is just needed products such as rice, eggs, vegetables, pork, etc., and the other is non-just products. How do you do it, first cooperate with a number of small merchants, and then take the annual demand for products to negotiate with upstream merchants to minimize the demand.
This guy has empowered the ** chain from the drainage fission lock customer, and perfectly realized the business closed loop. What we look at is the case, and what we learn is the way of thinking.
If you use the right method, you can double your money.
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