**:Times.
The fire of SORA put Li Yizhou, a Chinese model "water seller", on the cusp of **. Unlike providing infrastructure such as computing power and data required to train large models, Li Yizhou sells AI courses.
Li Yizhou is a self-leading blogger, who has attracted countless fans on the short ** platform because of the launch of an AI course of 199 yuan, and has harvested a lot of traffic by selling AI courses, making a lot of money. He also has a label on his body, that is, "Dr. Tsinghua", which has attracted much attention, and has even been ridiculed by the outside world as "the only person in the AI circle who can be on an equal footing with Ultraman".
*The Times reporter inquired about Li Yizhou's related ** account today and found that his personal ** account "Li Yizhou" has been banned from following, but the official ** account "Li Yizhou AI" can still be followed. At the same time, the ** number of its paid consultation, "One Boat One Lesson", has been set as a private account, and the content can only be seen after the other party's attention.
*The Times reporter obtained Li Yizhou's *** Although the mobile phone number can be reached, it soon shows that "the user you are calling is busy". According to ** report, in response to many netizens' questions and discussions about his AI training course, Li Yizhou previously replied, "The corresponding content is being sorted out, and the incident has been misunderstood and exaggerated." ”
Dr. Tsinghua "made a lot of money by selling AI courses."
Who is Li Yizhou?
According to his self-introduction on multiple accounts, Li Yizhou's current identities are: 1Ph.D. in Design, Tsinghua University; 2.Entrepreneur, member of Tsinghua Entrepreneur Association, founder of a number of technology companies, successfully started 3 businesses, raised tens of millions, and several Xiaomi ecological chains and companies to be listed; 3.Artificial intelligence expert, is the artificial intelligence strategic consultant of the owners of many billion-level companies.
It is understood that when ChatGPT set off an AI boom in 2023, Li Yizhou launched the AI course "Everyone's Artificial Intelligence Lesson" priced at 199 yuan. According to Feigua data, the course sold about 250,000 sets in a year, and the sales reached 50 million yuan. Recently, due to the popularity of Wensheng's ** mode Sora, Li Yizhou began to sell his AI courses live again, and received a lot of attention because of his exaggerated marketing words, and began to be questioned about "cutting leeks".
There are two main reasons why Li Yizhou is questioned.
One is his identity as a doctor of Tsinghua University. In fact, Dr. Li Yizhou's identity at Tsinghua University is not fake. According to Tsinghua University's alumni directory, Li Yizhou's student status information is displayed as a Ph.D. from the Academy of Fine Arts in 2009, and his job information is displayed as "CEO of Keywu Technology and Yige Technology".
However, according to public information, Li Yizhou studied industrial design and design innovation methods at Tsinghua University, and studied at the School of Design and Art of Hunan University for his bachelor's and master's degrees. In other words, Li Yizhou's major has nothing to do with artificial intelligence.
The second is that the AI courses it peddles are not of high quality. A person who bought Li Yizhou's AI course said that the course itself is not worth 199 yuan, because it is only introducing the basic knowledge and use cases of large models, lacking real dry goods, and most of the content has a large number of free teaching materials on the Internet, "There are almost no useful things". Moreover, Li Yizhou's AI class has also been complained by many students about the implanted advertisements, and its "Yizhou Intelligence" platform has also been questioned as a shell**, providing services and collecting membership fees by accessing mainstream AI platforms.
The reporter's inquiry found that at present, Li Yizhou's ** account and Douyin account window have been removed from the AI course. The reason for the removal of the course is that it violates the "Interim Provisions on the Development and Management of Public Information Services of Instant Messaging Tools". In addition, on the "Everyone's Artificial Intelligence Lesson" applet, all courses are no longer viewable.
*The Times reporter dialed Li Yizhou's ** number, and although it was able to be connected briefly, it quickly showed that "the user you dialed is busy". The reporter sent a request for a response to his personal ***, but as of press time, no reply has been received from Li Yizhou.
From a tech entrepreneur to an internet marketing master.
Compared with the current controversy and chicken feathers, Li Yizhou has also had moments of glory. At that time, his label was an entrepreneurial doctor with feelings and ideals.
On the official website of Tsinghua University, there is still an article by Li Yizhou, entitled "Entrepreneurship Doctor from Tsinghua Park". In the article, Li Yizhou is the founder of Keywu Technology, leading a team of more than 100 people, and his KeyWu Technology Company, "headquartered in Beijing, with hardware R&D and production bases in Shenzhen, overseas business development department and innovation design center in Silicon Valley, is a mobile Internet company focusing on independent research and development of smart products", is an innovative company with industrial design as the core and research and development of smart home solutions.
Tsinghua University's official website also has a report by Li Yizhou in 2015).
In an interview with the author of the article, he also said, "On the road of entrepreneurship, in fact, we have only taken a small step. There is still a long way to go. I don't deny that there may be a thorny road ahead. But I believe that after climbing one mountain after another, there will be flowers all over the field. ”
Li Yizhou's business experience is very rich. The reporter inquired about the Tianyancha app and found that Li Yizhou had 13 related career resumes and 9 rounds of investment history. The reporter sorted out Li Yizhou's investment and entrepreneurship process, and the core ones are as follows, from which you can also spy on the changes in Li Yizhou's entrepreneurial trajectory.
As an entrepreneur of Tsinghua University, Li Yizhou has been favored by "Tsinghua Capital" since he founded KeyWu Technology in 2014. Tianyancha APP shows that the shareholders behind Keywu Technology have the figure of Beijing Tus-Entrepreneurship Incubator, which was formerly known as Beijing Tsinghua Science and Technology Park Incubator, which is an investment institution for Tsinghua University to incubate alumni entrepreneurship projects. According to the official introduction, as an organic extension of Tsinghua University's social service function and an important platform to promote the transformation of scientific and technological achievements of Tsinghua University, the TusEntrepreneurship Incubator aims to promote the transformation of scientific and technological achievements, the cultivation of innovative talents, and the incubation of entrepreneurial enterprises.
Li Yizhou's transformation from a technology entrepreneur to an Internet marketing master began in 2022. This year, he established Hangzhou Rafting Business Consulting Studio, and also opened the road of online live broadcast. At that time, with the aura of Tsinghua University, he gained a large number of fans on the Douyin platform as a knowledge blogger, mainly teaching entrepreneurial experience and personal IP creation and commercial realization, and did not involve AI-related content. It wasn't until ChatGPT became popular that he started selling AI lessons.
However, Li Yizhou's reputation has not been very good. As early as June 2022, according to a ** report, a blogger said in an interview with reporters, "The quality of Li Yizhou's class is not very good, and his peers can't look down on it." It is interesting to note that the blogger also told reporters, "Li Yizhou's traffic is better than that of other peers, so it is inevitable that his peers hate him." ”
Perhaps because of this, Li Yizhou has a certain inevitability to fall into the ** storm this time.
In fact, compared with technology entrepreneurship, Li Yizhou showed his talent in marketing earlier. According to public information, Li Yizhou appeared on the popular "You Belong" program as a job seeker in 2012, and won the favor of Zhou Hongyi, Pan Shiyi and other bigwigs in the show, becoming a very sought-after job seeker.
Li Yizhou is essentially a marketing master, and he knows how to communicate very well. Whether it is Dr. Tsinghua or 'artificial intelligence class that everyone can understand', he has accurately grasped everyone's concerns and anxieties, and used marketing methods to play traffic to the extreme. An industry insider, who did not want to be named, said. He further said, "In fact, marketing is not the core problem, the most important thing is that Li Yizhou himself has problems, and the quality of the course is flawed, and now it has been magnified." ”
Recently, the release of the SORA model has caused widespread anxiety in the AI era, and has also made related AI courses popular. The reporter searched on multiple e-commerce platforms with "SORA tutorials", and an endless stream of related tutorials came into view.
Zhao Jingwu, an associate professor at the Law School of Beijing University of Aeronautics and Astronautics, said in an interview that whenever an emerging technology application or technical concept is proposed, there is always a wave of "technology selling" in the market. In this time cycle, a large number of courses related to current technology have appeared, coupled with the anxiety of group sellers or anchors on the platform, ordinary people are easy to be fooled by "hot heads". Users need to choose learning platforms and courses carefully, and pay attention to issues such as the ** and content of the courses.
Editor-in-charge: Liu Junyu.
Proofreading: Zhu Tianting.
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