Kuaishou CID ad accounts are favored by more and more advertisers because of their high efficiency and accuracy. However, how to effectively increase the number of ad accounts and maximize the effect of advertising has become the focus of advertisers. Here are some tips on the number of Kuaishou CID ad accounts, hoping to provide some inspiration for advertisers.
At the beginning of an ad account, advertisers can prioritize the use of OCPM (Optimized Cost Per Mille) bidding. OCPM is a conversion-goal-based smart bidding method that automatically adjusts bids based on the actual conversion performance of your ads to achieve the best performance.
In the initial volume phase, advertisers can set bids 3-5 times higher than their regular bids to quickly accumulate conversions and get through the cold start period. The benefit of this is that by increasing your bids, your ads can be more likely to get ** and clicks, allowing you to accumulate conversion data quickly. At the same time, the single-account testing method can also make consumption more concentrated, so that the budget is not overspent on invalid tests.
After the cold start period, advertisers can gradually increase their resources and expand the reach of their ads. At this stage, advertisers can focus on testing delivery methods such as rewarded** and maximum conversions to find the ad format that works best for them.
Incentive** is a form of advertising that encourages users by offering rewards or offers. It can effectively attract the attention of users and increase the click-through rate and conversion rate of ads. Maximum-conversion, on the other hand, is a method that maximizes conversions, helping advertisers find the most likely groups of users to convert, thereby improving the effectiveness of their ads.
In the process of running an advertising account, a stable infrastructure is the basis for ensuring the stable running volume of the account. Advertisers need to focus on two major efficiency metrics for infrastructure: creative repetition rate and creative approval rate.
Creative repeat rate is the degree to which the creatives used in your ad are duplicated with those used in other ads. An excessively high creative repetition rate may cause ads to be ignored by users or cause aesthetic fatigue, which can reduce the click-through rate and conversion rate of ads. Therefore, advertisers need to maintain the freshness and variety of creatives and minimize the duplication rate of creatives. It is recommended that advertisers upload 10+ new creatives every day to keep their ads engaging.
The creative approval rate refers to the proportion of ad creatives that pass the platform's review. A low creative approval rate may result in ads not running properly or being removed frequently, which can affect ad performance. As a result, advertisers need to improve creative quality and comply with platform norms to increase creative approval rates. It is recommended that advertisers maintain a creative approval rate of more than 80% to ensure the stable delivery of ads.
During the creative creation process, advertisers need to pay attention to the following tips to improve the attractiveness and conversion rate of their ads:
First of all, the material should highlight the product benefits and other information. By visually displaying the features and advantages of the product and reasonable positioning, it can attract the attention of users and stimulate the desire to buy.
Secondly, the script design should make good use of plot elements such as reversal. Through engaging plot design, you can retain the user's best time and quickly introduce the product, while filtering out invalid users and improving the conversion rate of the advertisement.
Finally, partnering with celebrity KOLs is also one of the effective ways to improve advertising effectiveness. By partnering with well-known celebrities or industry KOLs, you can use their influence and fan base to shorten the distance between users and increase product endorsement, thereby increasing the trust and conversion rate of advertising.
To improve the performance of your Kuaishou CID ad account, advertisers will need to focus on the OCPM bid strategy initially, gradually increase their resources, and test delivery methods such as incentives** and maximum conversions. At the same time, maintaining a stable infrastructure, focusing on the repetition rate of creatives and the approval rate of creatives, and using the right creative production skills are all key to improving the effectiveness of your ads. By constantly experimenting and optimizing, advertisers can gradually find the most suitable advertising strategy for themselves and maximize the effectiveness of their advertising.