What is CID Advertising (Click ID)? CID advertising refers to a callback tool developed based on the e-commerce platform, and merchants can send back the data of orders placed on ** (Tmall) Pinduoduo Jingdong to the delivery platform by placing Kuaishou CID ads. to improve the effectiveness of ad delivery. This technology has become one of the focuses of e-commerce development.
So how to choose products for CID drainage e-commerce? We can lock the products to be promoted through ** data or rankings; Look for products that have a wide audience and are moderate; You can also choose this seasonal product and search the best-selling list on major e-commerce platforms to find the best-selling products.
With people's healthy living habits and the pursuit of high-quality life, the sales of tea are growing day by day, and it is precisely because of these reasons that the competition among major tea brands is becoming more and more fierce, and there are some false propaganda and quality problems. Next, let's take a case of tea to see how to solve problems such as customer acquisition and sales through Kuaishou CID advertising.
At present, the tea consumer group is dominated by men, but with the improvement of young people's awareness of tea drinking, the audience is increasing. In terms of content creation, we can create a cheap and affordable route that is sold directly by tea farmers and tastes good about new tea.
In terms of advertising strategy, we can keep new creatives on a daily basis, use good ad group runs, and remove low-quality creatives; Improve the competitiveness of the investment plan, budget to 3-5 conversions, 1-2 core selling points + interest points of the product, interest points, style and copywriting, etc., are unified with the best materials, maintain relevance, and reduce user churn.
How should we achieve CID explosion?
1. Crowd positioning: We need to fully understand the needs and interests of users, as well as the characteristics and competitive advantages of products, and find out potential users through market research, data analysis and other methods.
2. Content marketing: If you want to create a popular product, you can't do without the promotion of good content. Advertisers need to have good creative and tailor their content to the needs of their users.
3. Product diversion: What is product diversion, simply put, it is to place advertisements for the product on Kuaishou, and use Kuaishou's user traffic to guide it to use or understand another product and its functions. In this way, not only can new customers be added, but also a complete ecological closed loop can be formed.
4. Secondary marketing: also known as "operating customers", the management of the different needs of the same customers in different periods and locations.
Advantages of using Kuaishou CID advertising: large user group and can place a variety of products; When attracting traffic to the e-commerce platform, through content promotion, it also improves the brand's popularity and user interaction rate. Using Kuaishou CID advertising, you can jump directly to the Tmall**JD store, bringing intuitive order income to merchants, and also driving the consumption of other products in the store.