The phone is out of battery, and the upper body is anxious; Without a power bank, it is difficult to move an inch. In this era of the Internet of Everything, shared charging treasure has become a "life-sustaining artifact" for young people. However, when you spend more than 1,200 yuan a year on a shared power bank, will you reflect on whether the money is well spent?
Wang Liang is an employee of an Internet company who travels from customer to customer all year round. Over the past year, he has spent as much as 1,200 yuan on the shared charging treasure, which even exceeds the sum of his B station membership fee and ** platform membership fee.
Examples like Wang's are not unique. On social platforms, many netizens also posted their annual consumption bills on shared power banks, which often cost hundreds of thousands of yuan.
Behind the high cost, there is a shared charging treasure in recent years. Taking Monster Charging as an example, its financial report for the third quarter of 2023 shows that its average hourly charging revenue is 44 yuan, compared to only 2 in the same period in 2020$8.
For the shared charging treasure*** Many netizens expressed their understanding, after all, "without it, young people will not breathe". The battery life of mobile phones cannot keep up with the growing demand for use, and shared charging treasure has become a rigid demand.
However, some netizens believe that the essence of shared charging treasure is "IQ tax". The high fees, coupled with the opaque deduction rules and the difficulty of returning the power bank, have made the shared power bank criticized.
The shared charging treasure industry seems to be beautiful, but in fact it is a hidden mystery. The high cost of equipment investment, site fees, royalties and other costs makes the profit margin of shared charging treasure operators not large.
Monster Charging's financial report for the third quarter of 2023 shows that its revenue is 613.5 billion yuan, down 24 percent year-on-year7%, but the net profit reached 50 million yuan. However, the net profit of 50 million yuan largely comes from interest income.
As more and more young people become aware of the "routine" of sharing power banks, they begin to choose to bring their own power banks.
As a netizen said: "When there are more and more awakened young people, everyone may be more willing to endure humiliation and bear the burden, directly carry a 20,000 mAh power bank on their bodies, and be prepared for emergencies, and exercise their bodies." ”
The emergence of shared charging treasure has solved people's urgent needs, but it has also exposed some problems. In the future, if the shared charging treasure industry wants to achieve long-term development, it needs to make improvements in terms of quality and service in order to truly win the favor of users.
It cost 1,200 yuan a year to use a shared power bank