[Sora is coming, whose job will be smashed? ] Recently, OpenAI, an American artificial intelligence research company, released its first Wensheng ** model SORA, which can generate high-definition ** for up to 1 minute with text commands, which immediately attracted widespread attention and shock.
With the rapid development of technology, artificial intelligence has permeated every aspect of our lives, from intelligent voice assistants to self-driving cars. Recently, the new generation model SORA launched by the Open Artificial Intelligence Research Center (OPENAI) in the United States has once again attracted global attention. SORA amazed people with its powerful generation ability, and also triggered deep thinking about the potential for great changes in the film and television industry, content creation and even the entire society in the future.
What makes Sora amazing is its high degree of flexibility and realistic generation effects. According to OpenAI, Sora uses the Transformer architecture to create realistic and imaginative scenes based on input text instructions, generating high-definition images of up to one minute in a variety of styles and formats. This feature gives SORA a high potential in the field of content creation, especially in short-form production. For designers, filmmakers, and other professionals, SORA is undoubtedly a powerful tool that can greatly improve the efficiency and quality of creation.
However, the emergence of SORA has undoubtedly brought a lot of impact to the traditional film and television industry. With the popularity of AI-generated models such as SORA, the traditional production method may be gradually replaced. This means that many people working in film and television production may be at risk of losing their jobs. At the same time, SORA may also accelerate the development of "deepfake" technology, making fake content more realistic and difficult to identify. This is undoubtedly a huge challenge for society. How to ensure the safety and stability of society while enjoying the convenience brought by technological progress has become a problem that we must face.
In response to these challenges, OpenAI said it will work with policymakers, educators, and artists around the world to learn how to use AI technologies such as SORA wisely. At the same time, OpenAI also promised that when launching SORA, it will take a series of security measures to ensure that the generated content contains metadata, and launch tools to detect authenticity. These measures could go some way to alleviating concerns about the risks that Sora could pose.
However, corporate self-discipline and commitment alone are clearly not enough. Finding a balance between technological progress and social security requires the joint efforts of enterprises, enterprises and all sectors of society. **Relevant laws and regulations need to be formulated and improved to regulate and supervise the use of AI technology. Enterprises need to strengthen technology research and development and application, but also pay attention to social responsibility and ethics. All sectors of society need to raise awareness and understanding of AI technology in order to better address the challenges and opportunities it brings.
With the release of SORA, the film and television industry has ushered in a new storm. Film and television post-production, in particular, many believe that this field will be hit like never before. For practitioners, the emergence of SORA has undoubtedly brought about a complex change in mindset.
A co-founder of the film and television industry said in an interview that the release of SORA made him feel "** double heavens". On the one hand, he worries that the special effects company may disappear as a result, giving him the urge to bury the special effects tools he has learned in the past. But on the other hand, he also sees the positive impact of SORA, which he believes will greatly reduce the cost of film and television post-production, making the process of shooting**, making special effects and putting them on the screen more efficient.
However, for the founder's optimistic attitude, Mr. Zhou, a film and television post-production practitioner, has a more cautious view. He thinks, thoughSORA may improve efficiency in some ways, but there are still many challenges to completely "liberating" film and television post-production
Mr. Zhou emphasized that post-production is not just a simple mechanical operation, but requires practitioners to be creative and meet various needs. He pointed out that practitioners should not only complete Party A's needs, but also guide Party A's thinking and integrate their own ideas into it. Therefore, whether it is design software or AI tools such as SORA, they are only auxiliary tools and cannot completely replace the role of people.
Mr. Zhou further explained that the scope of work involved in film and television post-production is very wide, including shooting, editing, packaging, color grading, 3D and other aspects. These tasks need to be further subdivided, and each link requires practitioners to have a wealth of knowledge and experience. He believes that it is very difficult for AI tools to fully understand and process such a large body of knowledge.
With the rise of SORA, the ** industry has once again ushered in technological innovation. However, although the model is significantly more effective than the previous PIKA and Runway, Du Xiaomeng, an assistant researcher at the National School of Development at Peking University and deputy dean of the BIMBA Business School, believes that this model is significantly improvedSORA is not a revolutionary breakthrough, but a gradual advance in technology
Du Xiaomeng pointed out that the emergence of SORA has indeed improved the efficiency of production, so that the production process no longer needs to be finely polished frame by frame. But this does not mean the complete withdrawal of manpower. On the contrary, the improvement in efficiency has brought two options to the industry: one is to reduce labor costs, that is, the work that originally required 10 people to complete may now only need 2 people; The second is to expand the workload, that is, to use this tool to undertake more work. As a result, those that adopt SORA may have an advantage over those that don't.
However, although SORA has played an important role in the production, Du Xiaomeng stressed that there are still many links in the industry that cannot be replaced. Creativity is one of them. She believes that while tools can help us increase efficiency and productivity, true innovation and uniqueness are still in the minds and creativity of people. For example:
Unique perspectives and storytelling: Creativity often stems from an individual's unique perspective and experience. Everyone has their own life experiences, emotions and ways of thinking, and these elements combine to form an irreplaceable source of creativity. AI may be able to mimic existing creative models, but it struggles to generate new stories and perspectives that are deeply humane.
Emotional resonance and exploration of human nature:** production is not only a demonstration of technology, but also a communication of emotions and humanity. Creators create an emotional connection with their audience through their work, which resonates. This kind of deep emotional communication and exploration of human nature requires the creator's intuition, empathy, and delicate emotional expression ability, which is currently unattainable by AI.
Thinking creatively and thinking outside the box: Creative thinking often means breaking the mold and challenging existing rules and frameworks. This way of thinking can bring about innovation and change in the industry, driving the advancement of art and technology. AI typically works on a given set of parameters and data, and human creativity can transcend these limitations to generate ideas and solutions that have never been seen before.
Interdisciplinary integration and inspiration: Creativity often comes from the combination of knowledge in different fields and the collision of inspiration. Human creators can fuse knowledge and ideas from multiple fields such as art, science, culture, philosophy, etc., to create new meanings and forms of expression. AI is currently relatively limited in its ability to integrate across disciplines.
Personalization and customization: Every project and audience is unique and requires personalized and customized creative content. Creators can design content that meets the tastes and expectations of the project's specific needs and target audience. It can be difficult for AI to accurately grasp this kind of personalized needs, especially without clear guidance.
Therefore, in the face of the rise of AI tools such as SORA, industry practitioners need to maintain a clear understanding. On the one hand, it actively embraces new technologies and uses them to improve efficiency and output; On the other hand, it is also necessary to value its own creativity and uniqueness to ensure that it remains competitive in the wave of technology. Only in this way can the industry continue to develop in the midst of change and create more valuable works for mankind.
With the rise of AI technologies such as SORA, for the future direction of the film and television industry, the well-known screenwriter Wang Hailin gave his **. He believes that although SORA currently has a small direct impact on screenwriting, the impact will be huge for those who are responsible for the production of the picture, such as directors and actors.
Wang Hailin is bold**,In the future, AI may replace 90% of directors and production teams, especially those parts that are not very creative and creative, occupy 70% to 80% of their work. He believes that AI technology can replace those who are at a medium level, that is, those that can get seventy or eighty points. However, for particularly good or low-quality works, the replacement effect of AI will be relatively limited.
Although Wang Hailin sees the potential of AI technology in the film and television industry, he also emphasizes the unique human value of human filming. He believes that artificially filmed film and television works can better reflect the spiritual attributes of people, which is incomparable with machine products. Therefore, although machine-made products may dominate the market, handmade products will still be admired by some people.
Guan Yadi, a veteran filmmaker and anchor of the podcast "Open Dialogue", also expressed her views on the future of the film industry. He believes that the current artificial intelligence has not yet been able to completely replace the core charm of cultural and emotional communication in movies. Therefore, front-line practitioners in the film industry do not need to panic for the time being. However, he also believes that until AI technology develops further and has the ability to drive the worldHumans and AI can coexist in synergy
In the face of the challenges posed by SORA, we need to address them on multiple levels. For example,**Relevant laws and regulations need to be formulated and improvedto regulate and regulate the use of AI technology. This includes clarifying copyright ownership of AI-generated content, preventing the malicious use of deepfakes, and more. Through legislative means, the rights and interests of creators can be protected and the healthy development of AI technology can be promoted. At the same time, it is also necessary to increase support for the research and development and application of AI technology to promote technological innovation and industrial upgrading. Through policy guidance and financial support, more enterprises and individuals can be encouraged to devote themselves to the research and application of AI technology, and promote the digital transformation of the film and television industry.
Enterprises need to take on more social responsibility。When developing and applying AI technologies, companies should fully consider their social and environmental impacts, and avoid overly pursuing economic benefits while ignoring social risks. Enterprises should actively cooperate and communicate with the world, academia and all sectors of society to jointly promote the healthy development of AI technology. Through cross-border cooperation and resource sharing, the application and popularization of AI technology in the film and television industry can be accelerated, while reducing technical risks and social costs.
There is a need for all sectors of society to increase their awareness and understanding of AI technologies。Only when we fully understand the principles and application scenarios of AI technology can we better cope with the challenges and opportunities it brings. This includes strengthening the popularization of AI technology, promoting cross-border exchanges and cooperation, and cultivating more AI talents. By improving the public's scientific literacy and technical awareness, we can promote the understanding and acceptance of AI technology in the society, and create a good social environment for the digital transformation of the film and television industry.
In the SORA era, we must not only see the huge potential of AI technology for the film and television industry, but also maintain a rational and prudent attitude towards technological change. We should recognize,AI technology is just a tool and a means, and the real innovation and value are still the best in the creative and emotional expression of human beings。Driven by AI technology, the film industry is expected to achieve more efficient production and richer creative possibilities. But at the same time, we also need to be vigilant against the risk of technological misuse and over-reliance, and ensure that AI technology serves human cultural and artistic pursuits.
Of course, we also need to pay attention to the impact of AI technology on the employment structure and socio-economic impact of the film industry. With the widespread application of AI technology in film and television production, some traditional jobs may be affected. Therefore, we need to help practitioners adapt to the needs of technological change and improve their skills and competitiveness through means such as education and training and career planning. At the same time, enterprises should also pay attention to the employment issues in the industry and take corresponding measures to protect the rights and interests of employees.
In conclusion, the release of SORA shows us the great potential of AI technology in the field of generation. However, in the face of this new technological change, we need to maintain an open and inclusive mindset, actively embrace technological progress, and constantly explore and find the best way to ensure the security and stability of society. Through the joint efforts of enterprises, enterprises and society, we can realize the synergy and symbiosis of AI technology and the film industry, and promote the healthy and steady development of the film and television industry on the road of digital transformation.
In the future, we look forward to seeing more creative and humanistic film and television works born with the help of AI technology. At the same time, we also hope that the film and television industry can maintain its unique artistic charm and cultural value, and provide more abundant and diversified choices for the spiritual life of mankind. In this process, AI technology will become a powerful tool in our hands to help us create a better future for film and television.
[Sora is coming, whose job will be smashed? ]